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E1:  Is There Still a Travel Agency Industry?

A Sherpa’s Guide to Innovation

E1: Is There Still a Travel Agency Industry?

October 16, 2017

E1: Is There Still a Travel Agency Industry?

Your Sherpas dive into Airbnb to apply low-end and new-market disruption theory.

The Innovator’s Solution – Clayton M. Christensen and Micheal E. Raynor
What Airbnb Understands About Customers’ Jobs to Be Done – Karen Dillon, Harvard Business Review, August 16, 2016

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