09: Aligning Healthcare with Consumer Strategy with Gregory Carpenter, Ph.D., Harold T. Martin Professor of Marketing
The Gary Bisbee Show offers the following key insights:
Professor Carpenter came from a family of physicians instilling healthcare knowledge at an early age. He has leveraged his marketing expertise and focus on consumers by conducting a research project with five large health systems that will be published in the near future. Professor Carpenter shared his view on the difference between Starbucks and healthcare providers in delivering personalized services.
What sparked Greg’s interest in marketing and teaching? (1:52)
If he wasn’t a professor, what would he be? (2:30)
Greg’s MBA course, ‘Consumers, Culture, and Leadership’ (5:23)
Successful leaders after COVID-19 (21:26)
Biggest changes in marketing post-pandemic (19:36)
Personalization of Data (12:45)
Expectations of Healthcare Delivery Systems (14:42)
