Content Strategy that Drives Results, ft. Chris Boyer, VP of Digital Strategy, Beth Israel Lahey
Content is king. Always has been, always will be. But how can healthcare take content and structure it to deliver a consistent brand and communication to healthcare consumers? Because ultimately if you structure your content in the right way, you create it once and publish across mediums and channels to your target audiences, thereby streamlining your communication workflows.
Join Chris Boyer, VP Digital Strategy at Beth Israel Lahey, and host Chris Hemphill as they discuss and explore how the right content strategy can help drive a better healthcare consumer experience and the business results you need.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
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