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Marketing and Sales Podcasts

Sales and Marketing Podcasts on Health Podcast Network

Latest Episodes

MM: Data Integration for Healthcare and Marketing with Adam Rosenberg, Director of Marketing at Arrive Health

Getting information to the right place at the right time, that’s a challenge for marketers. In this episode of Marketing Mondays,  Adam Rosenberg, Senior Director of Marketing for Arrive Health, joins us. He talks about Arrive Health, previously known as RxRevu, it's rebranding, and how he is leading its marketing strategies. He explains how Arrive Health works with health systems and PMBs to deliver data on prescription price transparency, medical benefits, and prior authorizations among many others to get patients the most affordable care. He dives into the different ways he’s leading the marketing strategy for Arrive’s positioning, including conferences, social media advertising, 1-to-1 marketing, and integrating meaningful data. Tune in to this episode to learn about where healthcare marketing is headed and how Adam Rosenberg applies it at Arrive Health! Click this link to the show notes, transcript, and resources: outcomesrocket.health
October 3, 2022
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3 Year Data Results Revealed for ReActiv8 Restorative Neurostimulation with Christopher Gilligan, Associate Chief Medical Officer at Brigham and Women’s Hospital

Exciting things are happening when it comes to back pain treatment! In this episode, Dr. Chris Gilligan, Chief Medical Officer of the Division of Pain Medicine, Department of Anesthesiology, Perioperative, and Pain Medicine at Brigham and Women's Hospital, speaks about new developments and therapies for the treatment of chronic low back pain. He explains how patients’ back pain is evaluated and categorized before treatment and the usual procedure based on that classification. He discusses different types of solutions, including a new restorative neurostimulation therapy that’s proving to have substantial clinical improvements. He’s found himself surprised at the outcomes it has brought for all different sorts of patients, including those with scoliosis and/or spondylolisthesis with zero lead migrations. Dr. Gilligan also talks about the long-term benefits for patients’ pain relief and economic savings. Tune in to this episode to learn about what Dr. Chris Gilligan has to share on exciting new developments that will help many patients who suffer from chronic back pain! Click this link to the show notes, transcript, and resources: outcomesrocket.health
October 3, 2022
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How I Overcame My Fears and Launched My Dream Business with Dr. Lara Hochman

Tune in this week to discover what happens when you say yes to your business and put yourself out there, even when it scares you. Family medicine physician and one of the beloved students in the EntreMD Business School, Dr. Lara Hochman is here to share her experience inside the program, her practical steps for building her amazing business, and the internal shifts she was able to make in the process. Get full show notes and more information here: https://entremd.com/261
October 3, 2022
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This Week on the Outcomes Rocket Network / September 26th – 30th 2022

This episode is brought to you by Provider Solutions and Development, the leaders in physician and APC recruitment that deliver top-tier candidates for the right roles. Visit info.PSDconnect.org/outcomesrocket to start the conversation today, and get tailored support, dedicated recruitment, and efforts that lead to provider retention and longevity. Welcome to the weekly summary of what happened this week in the Outcomes Rocket Network! We got incredible episodes, and here’s what we got: We started this week with Marketing Mondays, in partnership with DIA Creative and host Andrea Borcea, which had a fantastic chat with Shawn Malloy, VP of Marketing at Curebase. bit.ly/MM-ShawnMalloy On Tuesday with the first episode of the Research Confidential Podcast! In it, Joseph Kim talked with Brad Hightower, CEO at Hightower Clinical, about improvements that need to happen in clinical trial research. bit.ly/RC-BradHightower On Wednesday, on the Sempre Health Podcast, Amy Brown, Founder & CEO of Authenticx, talked about the power of listening and conversational data in healthcare. bit.ly/SEMPRE-AmyBrown We introduced the Insights Out Podcast! Natanya Wachtel, the founder of the New Solutions Network and evrmore.io, talked about the new show on the Outcomes Rocket Network. bit.ly/IntroducingInsightsOut On the Future of Global Informatics, TJ Southern had a chat with Debra Graham, Vice President of Clinical Informatics at Physicians Services Group of Florida. bit.ly/FOGI-DebraGraham On Thursday, we had an episode of the Memora Health Care Delivery podcast where host Manav Sevak had over Bradley Kruger, system VP of patient experience at Advocate Aurora. bit.ly/CD-BradleyKruger LabOps Leadership Podcast, Samantha Black, had a talk with John Curran, Vice President of Laboratory Operations at BostonGene, about his experience in LabOps management after having been a research scientist. bit.ly/LabOps-JohnCurran On our main channel, the Outcomes Rocket Podcast, Saul Marquez spoke with Jason Rose, CEO of AdhereHealth, and Kal Vepuri, founder and CEO of Hero Health. bit.ly/JasonRose-KalVepuri The Everyone Hates Healthcare Podcast had an episode where Saul Marquez shared three different stories that are personal or close to him and will give you advice on navigating healthcare today. bit.ly/EHH-SaulMarquez Tune in every week to expand your horizons on various subjects in this industry! See you next week!
September 30, 2022
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EHH: Taking Control of Your Healthcare: A Cautionary Tale with Saul Marquez, Health Leader, Media Influencer, and Entrepreneur

Taking control of your healthcare may sometimes mean leaving the silo aside. In this episode, Michael Swartz sat down to chat with Saul Marquez, a healthcare executive, media influencer, entrepreneur, and founder of the Outcomes Rocket Podcast Network. Saul shared two personal stories of his experiences with healthcare, the first one being how a playground accident at six years old introduced him to the world of healthcare. He then talked about how if it hadn’t been for his wife, who knew pacemakers, his grandfather wouldn’t have received one when he needed it because of insurance issues, a story that helped him illustrate how patient-physician trust has become an issue in the current healthcare space. He tells a third story, told by one guest in his podcast, of entrepreneurship and coming up with a solution to a problem in healthcare, in this case, insulin refrigeration. Healthcare can be complicated sometimes, but you need to know that you don’t have to go through it alone. Tune in to this episode to listen to three stories that inspire and give you the advice to navigate healthcare today! Click this link to the show notes, transcript, and resources: outcomesrocket.health If you want to keep listening, follow and subscribe to Everyone Hates Healthcare, please CLICK HERE
September 30, 2022
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Addressing Non-Adherence with Technology with Jason Rose, CEO of AdhereHealth, and Kal Vepuri, founder and CEO of Hero Health

Imagine having a kitchen counter device that made sure you took your medication every day! In this episode, Jason Rose, CEO of AdhereHealth, and Kal Vepuri, founder and CEO of Hero Health, discuss how the partnership between their companies can improve medication adherence with technology. They talk about why non-adherence is a problem in healthcare and how they are addressing it together. Most drugs are refilled every few weeks, and complex-case patients have to manage several medications prescribed by different providers and dispensed by separate pharmacies. They explain how the alliance between Adhere and Hero plans to synchronize all the medications a patient might have to take and deliver them at once. With the device, patients can pour medications directly into the Hero smart dispenser and solve the daily challenge they, or the people they take care of, face when it comes to taking their medication. They believe this type of technology is vital to the shift to home care in healthcare. Tune in to this episode to learn about how the partnership between AdhereHealth and Hero Health is improving medication management and adherence, reducing costs and dispensing errors, and giving patients better outcomes! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 29, 2022
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LabOps: Managing a Laboratory Operations Team with John Curran, Vice President of Laboratory Operations at BostonGene

Hear from a research scientist turned into a LabOps manager! In this episode, John Curran, Vice President of Laboratory Operations at BostonGene, talks about his experience in LabOps management after having been a research scientist. He details the steps and decisions taken throughout his career that led him to BostonGene, where he oversees laboratory operations around the development of a platform that harnesses the sequencing of RNA and DNA to get insights into patients’ diseases. He thinks it is very important to recognize LabOps team employees, as he finds retention to be the biggest challenge LabOps face, with a very high turnover for roles that are not considered glamorous.   He explains the automation processes labs can undergo to integrate equipment with information management systems to reduce errors to the minimum, have higher control over processes, and increase the quality of the generated data. Tune in to this episode to learn from John Curran about his experience in LabOps and the challenges he’s overcome! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 29, 2022
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CD: Redesigning Care Delivery with Bradley Kruger, System VP for Patient Experience at Advocate Aurora

The customer and consumer pieces are taking their ground in healthcare, how are organizations handling this? In this episode of Memora Health's Care Delivery Podcast, we welcome Dr. Bradley Krueger, the system VP for Patient Experience at Advocate Aurora. With more than 20 years of background experience, Bradley shares how the patient experience has evolved through time from sending surveys via post mail to in real-time feedback they get now. Communication between patients and their physicians is one of the priority items on the list to focus on. Including new voices like the BIPOC Community is crucial to redesigning care delivery today and from now on. Bradley also talks about the future of care delivery and what excites him the most. Tune in to the spectacular episode about taking in new voices, rethinking processes, and improving care delivery. Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 29, 2022
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Shot of #DigitalHealth Therapy – Tina Tan – FirstWord HealthTech

On this Wednesday's #TheShot of #DigitalHealth Therapy, Jim Joyce needed an intervention as HealthBeacon lost to a potato (you have to watch to find out) so we had the pleasure of chatting with Tina Tan, Executive Editor FirstWord HealthTech. Tina has been a writer and editor for the last two decades so she shares with us: ✏️ How to craft a story ✏️ Her non-passion of health policy ✏️ "No-sh$% factor" ✏️ NHS #digitalhealth adoption ✏️ oh and.... how to "pitch" to journalists Fun mentions as always: HealthXL Martin Kelly Chandana Fitzgerald Antonio Estrella Tim Kelsey NHSX UCL Shaine Borukhovich
September 28, 2022
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FOGI: Finding Your Way as a Nurse: Diving into Research and Evidence-Based Practice with Debra Graham, Vice President of Clinical Informatics at Physicians Services Group of Florida

Writing your evidence-based practice is the best way to learn and teach. In this episode of the Future of Global Informatics, TJ Southern talks with Debra Graham, Vice President of Clinical Informatics at Physicians Services Group of Florida. Debra didn’t want to be a nurse, and yet, she found her calling within clinical informatics. She talks about how she has worked from home for thirteen years to support staff nurses at the bedside and make their lives easier. She discusses various areas with technology where nurse informaticists have opportunities, expanding the job avenues they can perform, and highlights the importance of research for nurses to build their evidence-based practices. Debra encourages listeners to ask for what they want and get themselves in the rooms where the people they want to learn from are. Tune in to listen to Debra’s advice based on her 40-year nursing career and her 15-year informaticist career! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 28, 2022
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SEMPRE: Customer Voices as a Data Source with Amy Brown, Founder & CEO at Authenticx

Never underestimate the power of conversational data. In this episode, Amy Brown, Founder & CEO of Authenticx, talks about the power of listening and conversational data in healthcare. After having worked in teams that led conversations with tens of thousands of patients and providers daily, Amy was inspired to start Authenticx by how those micro conversations, when pieced together, might contain really important insights that could fuel change within healthcare. Authenticx seeks to help humans understand humans in the healthcare space. Amy explains how they take in bidirectional customer conversations, and with the help of AI and ML models built by healthcare professionals, Authenticx allows users that go into its platform to dive into the desired areas. This marriage of structured data with the literal voice of the customer generates insights that can help different healthcare areas like operations, strategy, compliance, sales, and marketing. Tune in to this episode to listen about how Authenticx is giving value to customer voices as a data source! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 28, 2022
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Introducing Insights Out hosted by Natanya Wachtel, Founder of the New Solutions Network

Customer centricity has a huge business value, so it’s time for you to discover it! In this episode, Natanya Wachtel, founder of the New Solutions Network and evrmore.io, talks about the new show on the Outcomes Rocket Network: Insights Out. Natanya starts off by telling Saul about herself and her work at the New Solutions Network designing customer-centric solutions with technology and behavioral science for different healthcare companies. She explains then what the podcast will consist of, having conversations with the heads of leading organizations to understand how they are making their customer relationships work best and ways to improve operational efficiency. Episodes will be released once per month as starters and will last between 15 and 20 minutes. She encourages listeners to check it out if they're looking to increase their business performance with a mix of customer science and experience from herself and her guests. Tune in to this episode to learn about Insights Out, the latest podcast to join the Outcomes Rocket Network! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 28, 2022
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RC: What Can We Do to Improve Clinical Trials? with Brad Hightower, CEO at Hightower Clinical

Welcome to the Research Confidential Podcast! In this first episode, Brad Hightower, CEO at Hightower Clinical, talks about improvements that need to happen in clinical trial research. Brad details how he became CEO of his clinical research enterprise, one where he offered free research infrastructure to physicians who hadn’t been involved in any clinical trials before. Throughout his years of experience, Brad observed and identified many improvable aspects, some of which he mentioned. He believes clinical trial criteria need to be adjusted to include a more general population set. Clinical trials suffer from a lack of standardization in processes, and workflows need to be more integrated. Tune in to this episode to learn how Hightower Clinical addresses all the issues Brad has identified in clinical trials! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 27, 2022
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Health Innovation Implementation: Dr. Robert Wilson on How Partnering with PreventScripts Enhanced His Medical Practice

Typically on this show we talk to the health tech founders – who we call Health Transformers – that are creating the tools and platforms that will modernize our health system. This week we have a different kind of guest who will help round out the picture of how healthcare innovation goes from idea to real-world implementation. Our guest is Robert Wilson, MD, a family physician who runs CovenantCare Family Practice, a multi-site medical practice in Tennessee. Dr. Wilson popped up on our radar because he was an early partner for PreventScripts, a startup that’s part of the StartUp Health portfolio. PreventScripts, led by Brandi Harless and Natalie Davis, MD, has created a platform that helps family doctors like Dr. Wilson identify patients who would benefit from chronic care management. Think about a patient who is pre-diabetic and all signs point towards a long battle with Type 2 diabetes. While Dr. Wilson might be too overextended to identify and coach this patient before the disease sets in, PreventScripts can identify the risk and put the patient on a clinically-proven program. Patients with chronic diseases, or the risk of disease, get heightened care between visits, and Dr. Wilson gets added reimbursement. We wanted to talk to Dr. Wilson to understand why he was interested in partnering with a health startup, as this is one of the key hurdles for any health innovator. How do you find the right clinical partner, a place to prove out your brilliant idea in the real world, and then iterate based on user feedback? In the conversation, we’ll get into the real-world challenges that Dr. Wilson faces, his motivation for evolving his practice, and how PreventScripts has helped him fill gaps in patient care. Learn more and connect with the team at PreventScripts. Entrepreneurs: How to get investment from StartUp Health startuphealth.com Investors: How to invest in StartUp Health Moonshots healthmoonshots.com Want more content like this? You can subscribe to the podcast as well as other health innovation updates at startuphealth.com/content. Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Passionate about Type 1 diabetes? If you’re an entrepreneur or investor, contact us to learn how you can join our T1D Moonshot. Looking to break down health barriers? If you’re an entrepreneur or investor, contact us to learn how you can join our Health Equity Moonshot.
September 27, 2022
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Kelley Welcome Back

Could a team truly make things different when they don't go as planned? In this episode, Justin welcome's back Kelley and shares their journey as new parents. They discuss the challenges they faced while Kelly was working and taking care of their child as well as the growth they experienced in their business. Kelley breaks down her plans to ramp up content production, develop new partnerships, and release courses that are affordable, accessible, and easy to learn. Tune in and enjoy! Key Highlights: [00:01 - 04:08] Kelley Returns and Shares Her Pregnancy Journey [04:09 - 07:59] From Working Full-Time to Taking a Break and Becoming a Mother [08:00 - 12:15] What Kelley Loves to Do and What Doesn't [12:16 - 16:18] Kelley's Game Plan [16:18 - 21:37] Wrapping Up! Key Quotes: "I get to love what I do because I'm not the only one doing it. I'm supported by this amazing team and in return, we're growing together." - Kelley Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott They also touch on the importance of networking with others to support one another.
September 27, 2022
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HIT with Grace: Dr. Sonya Sloan serves the Indigenous Community in New Mexico

We are excited to welcome Dr. Sonya Sloan to the podcast to talk about innovation and empowerment. She’s a traveling orthopedic surgeon, a locum tenens physician, an author, a speaker, and a mother. In her work across the U.S. for more than a decade, she has seen and treated just about everything.  She was the first African American female intern in general surgery and the first African American female orthopedic surgery resident at the Baylor College of Medicine in Houston. There are only 6% of women in orthopedic surgery and there are less than 100 African American women orthopedic surgeons in the country. This is around 0.7% of the 30,000 orthopedic surgeons currently practicing. Dr. Sloan currently serves the indigenous community at the Indian Health Service in New Mexico and shares her wisdom with us about what this community faces each day and where digital health could realistically fit in. She also sees great potential in the role that Virtual Reality (VR) headsets can play in improving orthopedic education. Thanks for joining us, Dr. Sloan!
September 27, 2022
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MM: The Marketing Clinical Trials Challenge with Shawn Malloy, VP of Marketing at Curebase

Make it easy for someone to find you if they're looking out for what you can offer! In this episode of Marketing Mondays, we are joined by Shawn Malloy, VP of Marketing at Curebase. He talks about the marketing challenges he has to face when it comes to positioning Curebase for all its different customers. Curebase is a decentralized clinical trial company that is running and conducting clinical trials with a software technology system that allows this to occur in a patient-centric way. He explains how he markets the company’s services to its three different targets at the same time: sponsors, physicians, and patients. Additionally, he speaks in a detailed way about the marketing journey that he has gone through at Curebase, giving advice based on his own experience and the lessons he learned from it. Shawn also highlights the importance of content and press marketing to provide customers with the right information with a degree of legitimacy to make informed decisions. Tune in to this episode to learn about Curebase and its marketing strategies in today’s clinical trial space! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 26, 2022
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How I Created Massive Growth in my Business in 60 Days with Dr. Heather Signorelli

Tune in this week for some serious inspiration from a member of the EntreMD Business School. Dr. Heather Signorelli is a pathologist by background, but outside of her day job, she and her husband started a medical billing company called National Revenue Consulting. We’re diving into how she harnessed her gift for spreadsheets (which most docs, myself included, despise) and turned it into a company that helps practitioners build profitable businesses. Get full show notes and more information here: https://entremd.com/259
September 26, 2022
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Introducing Everyone Hates Healthcare hosted by Michael Swartz, President at Health Karma

Most people can probably relate to the statement: “Everyone Hates Healthcare” After losing his healthcare insurance and experiencing an aggravating and incomprehensible process of finding an affordable doctor, a man started a journey to fix healthcare. In this episode, Michael Swartz, president at Health Karma, talks about the new show on the Outcomes Rocket Network: Everyone Hates Healthcare. Like him, people face so many problems interacting with healthcare, and on this podcast, Michael wants to create a platform for people to share their stories and experiences so we can all learn from them. He explains how he came up with the controversial title and how it reflects what the podcast strives to be. Tune in to this episode to learn about this upcoming podcast where you’ll learn from others’ healthcare experiences! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 23, 2022
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Expanding the Reach of Reproductive Genetics with Saman Askari, Co-founder, and CEO at Mitera Genetics

There's a lot that one can learn about themselves and their future children thanks to the advancements in genetics. In this episode, Saman Askari, Co-founder, and CEO at Mitera Genetics talks about genetic testing technologies in the reproductive healthcare space. He explains how Mitera Genetics offers education on genetic testing. If a patient chooses to get an Expanded Carrier Screening or a Non-Invasive Prenatal Testing, Mitera enables them to do it at home. This way, they seek to provide more knowledge and accessibility to genetic testing in a medically responsible manner as it counts on physicians and counselors that review every test and connect it back to patients' existing care systems. Saman talks about the challenges Mitera faced and conquered and also shares details on how to access their services. Tune in to this episode to learn how Mitera is helping patients and families take control of their reproductive health in a medically responsible manner! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 22, 2022
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LabOps: Operations and Technology Innovation with Mandar Shah Vice President of R&D at Odin Pharmaceuticals

LabOps is the most critical piece at Odin Pharma. In this episode, Mandar Shah, Vice President of Research and Development at Odin Pharma, talks about how his team’s operations at the lab, develop improved sterile products with technology. His career evolved from developing new drugs and surgical products to evergreening patents with his R&D at Odin. He details the development process that passes through the formulation and the analytical labs as a group effort where integrity is crucial. He also explains how technology can supplement the LabOps people’s work while emphasizing the importance of the human team. He encourages LabOps people to think about what they are doing and why not be monotonous and mechanical. Tune in to this episode to learn how LabOps is crucial for developing sterile products at Odin Pharma! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 22, 2022
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FOGI: The Journey of Becoming, When Entrepreneurship Meets Nursing with Nicole Thomas, CEO & Principal Consultant at Impact Nurse Consulting

Becoming who you are, creating connections, and kindling meaningful relationships is a journey. In this episode of the Future of Global Informatics, TJ Southern interviews Nicole Thomas, nurse, entrepreneur, and founder of Impact Nurse Consulting; Nicole shares her journey of becoming, from being a little girl to how Impact Nurse Consulting came to be. She explains how her organization implements innovative healthcare solutions that improve patient outcomes and employee wellness.  She discusses social determinants of health and why she needs to have a community component in her work. Nicole talks about how the lack of technology is the most frequent problem she encounters with her organization and how nurse informaticists fit in to make connections between healthcare organizations, technology, and end-users. Tune in to listen to Nicole’s journey and learn from her experiences as a nurse and entrepreneur! Click this link to the show notes, transcript, and resources: outcomesrocket.health
September 21, 2022
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