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S6: #051:  Bayer Launches New G4A Generator Program

Digital Health Today 360° with Dan Kendall

S6: #051: Bayer Launches New G4A Generator Program

Focus on self care brings new opportunities for consumer health
January 8, 2018

S6: #051: Bayer Launches New G4A Generator Program

Bayer is launching the G4A Generator program and opening for applications the week of January 8th, 2018. Tune in to hear how Bayer is creating commercial opportunities for early stage businesses – and they are delivering! To get the scoop on this new program, and also give an update on some of the programs that ran in 2017, I spoke to three people at Bayer that are bringing the G4A Generator program to life. My guests on this program are Eugene Borukhovich, Global Head, Digital Health Incubation & Innovation, Barton Warner, Vice President of Strategy and Portfolio Management, and Anna-Lena Lorenz, the Global Innovation Manager and Ecosystem Coordinator.

Today’s Topics:

  • Results of 2017 G4A Accelerator Program
  • Success of the 2017 G4A Dealmaker Program
  • The Newest G4A Program: The G4A Generator
  • What startups should look for in a corporate partner
  • Four challenge areas of the G4A Generator
  • Nutrition Support
  • Managing Self-care
  • External Pain Management
  • Skin and Sun Protection
  • Bayer’s plans for continued innovation

Links and Resources Mentioned:

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