S1: #007: Taking on the World: How Medtep is Tackling Behavior Change. Globally.

Digital Health Today 360° with Dan Kendall

S1: #007: Taking on the World: How Medtep is Tackling Behavior Change. Globally.

Pablo Pantaleoni discusses growing a startup without running pilots, embracing international opportunities, and creating personalized prevention and treatment plans.
June 13, 2016

S1: #007: Taking on the World: How Medtep is Tackling Behavior Change. Globally.

Our guest, Pablo Pantaleoni, is an economist and entrepreneur, and he is the CEO and Co-founder of Medtep. He’s worked for banks and brokering firms, specializing in international markets. He also has worked for the United Nations, GSMA, Morgan Stanley, IBM and Cisco Systems. In his second year at University, he founded his very first start­up, which was an online platform for young European students offering a personalized search for places to live, language courses and internships. That business expanded to more than 40 cities in 14 different European countries. At the end, he decided to sell the company in order to finish his studies. 

In 2011 he founded Medtep with his co-founder Jacob Suñol. Medtep is focused on facilitating lasting behavioral change by personalizing validated prevention and treatment plans. Clinics, patients, pharmaceutical and insurance companies all over the world use the platform. Pablo, has been recognized in the 30 Under 30 in healthcare by Forbes magazine in their 2016 edition.

Pablo is passionate about developing young entrepreneurs and he is the president of a non­-profit organization with that aim.

In today’s episode we cover:

– How his experience and drive as an entrepreneur got him involved in disrupting healthcare

– How Medtep got started with their online product in 2012 by focusing on customers in private clinics

– How Medtep engages customers and avoids pilots

– Why they chose to move the company from Barcelona to San Francisco

– How his company is embracing international opportunities while some US competitors are focusing on the US exclusively

– The challenges of developing distributed/multi-national teams as a startup

– How the sales process is key to overcoming challenges and friction when getting started


Pablo’s Recommendations:

– Best advice: “Build a life where you don’t have to escape – one that you enjoy every day.”

– Recommended book: Zero to One by Peter Thiel (View This)

– Recommended App: What’s App (View This)

– Selected Charity: EURORDIS – Rare Diseases Europe (

More information and Links:

– Follow Medtep on Twitter @medtep

– Follow Pablo Pantaleoni on Twitter @pablopanta

– Learn more about Medtep:

– View the complete show notes: 

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