Enhance Your CME/CE Provider Portfolio with Podcasts
Podcasts continue to grow in popularity, and educational podcasts have multiplied in recent years. In addition, the trend towards mobile education and shorter, more focused activities will likely continue as millennials become the majority of the health care workforce.
On this episode of Write Medicine, I talk with Lisa Townsend, a marketing and communications professional working in healthcare associations and non-profit organizations. We discuss the developing role of both accredited and non-accredited continuing education podcasts and how they fit within the education provider’s content portfolio in member-driven organizations and associations.
In particular, Lisa shares insights on how to:
- Communicate a value proposition
- Identify what your audience is looking for
- Deliver accessible member-driven content
- Evaluate your resources
- Analyze feedback to focus content on the audience’s requirements.
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