Episode 8: Understanding Your Competition To Get Ahead
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Are you thinking about starting a new business? Really, it doesn't matter whether it's a new practice or one of the multiple medically related businesses (Imaging Center, Surgery Center, Physical Therapy, Massage and more)–you will need to figure out who your competition is.
In this episode, I discuss how to assess your competition and ways to position yourself.
Three of the big takeaways–
- The more you can identify the holes in what your competition has to offer and then use them to define your niche–the easier to compete
- The client customer service experience will help differentiate you from everyone else
- You can compete with the big organizations by offering better customer service–even if you just get their overflow. You can have a very successful business just from overflow.
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