The Story of the Knotts – Marriage, a Baby & Starting Businesses #132

Patient Convert Podcast

The Story of the Knotts – Marriage, a Baby & Starting Businesses #132

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing…
October 13, 2020

The Story of the Knotts – Marriage, a Baby & Starting Businesses #132

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling. 

[00:01 – 11:04] Opening Segment

  • We introduce the topic of today
  • We give a little bit of background of our journey
    • We have been happily married since 2016
    • Started the agency while dating
  • Kelley talks about her background
    • Comes from a healthcare family background
    • Got her first job as a physician liaison 
    • Create a huge network in Atlanta of hundreds of physicians
  • Justin shares about his background
    • Studied Finance and Investments
    • Worked for an early-stage Investment company in Orlando
    • Met Kelley and dive deeper into marketing
  • We shared the story of our first career together
    • Becoming the first physical physician liaison for the first 3 years
    • Handled 5 to 10 different Subs specialty clients

[11:05 – 18:09] The Start of Our Agency Business 

  • Justin uses his entrepreneurial skill to put the ideas into practice
    • Being visionary to see the bigger opportunity 
  • Had people reaching out from all over the country to hire Kelley as a Liaison
  • We took that from a concept perspective to develop into a digital focus agency 
    • Without losing the liaison side
  • Helping practices with an online-offline approach 
  • Kelley was passionate about physician outreach while Justin was taking the range of digital landscape
  • We talk about Physicians Liaison University 
    • Training platform to support physicians liaisons 
    • Physicians Outreach Solution 
  • Kelley talks about  Intrepy Healthcare Marketing
    • The full-service healthcare marketing solution when it comes to digital solutions
  • Justin talks about Kelleys personal brand which is
    • Focused on the thought-leadership and liaison standpoint
    • Healthcare marketing advice
  • We talk about what’s coming out next year in our companies

[18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing

  • Justin talks about the Patient-Centric Marketing Program
    • How do we attract, engage and convert patient
  • Helping physicians to connect with patients in better ways
  • Justin talks about the services that we offer especially in the digital marketing side
  • Every service is different based on the sub-specialty of clients
  • We talk about the team members of Intrepy
    • Has won huge awards 
  • The biggest compliment from our clients is how well we know the medical industry 
    • Born out of the experience 

[27:05 – 31:44] Our Contracts with Clients

  • We choose our clients very carefully
  • Develop long term partnerships and affiliations
  • When you partner with us, your property is your property
    • Everything that we develop for you is your property 
  • 6 months contract length to prove our word and values
  • Being transparent about our data

[31:45 – 39:19] Closing Segment

  • Kelley gives some advice for healthcare marketer and partners who works together 
  • Justin shares some realizations about their journey
  • We talk about the big difference since when we started 
  • Final words


Tweetable Quotes:

“A well-connected Physician Liaison who knows the network not only in Physicians Healthcare admin is a physician liaison who gets through the doors.” – Justin and Kelley Knott

“Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott 

“When you’re working with a partner they need to be your support system but they also need to have a skill set that complements your skills.  ” – Justin and Kelley Knott 

“It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing.  ” – Justin and Kelley Knott

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What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Kelley Knott

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