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Google Ads & PPC for Medical Practices with Nick LaIuppa #137

Patient Convert Podcast

Google Ads & PPC for Medical Practices with Nick LaIuppa #137

Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is a Digital Marketing Specialist at Nick LaIuppa Marketing. With his expertise and experience, he will…
December 22, 2020
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Google Ads & PPC for Medical Practices with Nick LaIuppa #137

Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is a Digital Marketing Specialist at Nick LaIuppa Marketing. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.

 

[00:01 – 09:08] Google Ads

  • What are Google Ads & PPC?
  • Nick talks about how Google Ads function at a higher level.

[09:09 – 32:38] Strategy Development

  • Establish your patient personas first
  • Think like a patient (what type of keywords will they be searching for?)
  • Stay away from Google Smart Campaigns (it’s a great way to lose money)
  • The key elements in search ads
  • What makes a good landing page?
  • Targeting and Retargeting 
  • Choosing the right budget 

[32:39 – 37:27] Potential Problems to be Aware of

  • Nick talks about potential problems when marketing medical and health-related services you should know about

[37:28 – 43:31] Tracking Your Campaigns

  • The different strategies you can use to track your campaigns
  • Call tracking
  • Google Tag Manager
  • Hire the appropriate professionals

[43:32 – 46:12] Closing Segment

  • Check out our previous episodes featuring Nick and ways to connect with him. See the links below.
  • Final thoughts and gratitude
  • Have a Happy Holiday!

 

Tweetable Quotes:

“You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa

“You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa

 

Resources Mentioned:

 

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

 

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/ 

 

Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  

 

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Kelley Knott

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