Finding Success with Social Advertising to Patients #136
When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares different strategies to finding the success you are looking for with social advertising.
[00:01 – 10:02] Opening Segment
- The Basics of Social Advertising
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- What social platforms are you going to utilize?
- How to choose the right platform for you
- What are your target customers/clients/patients?
- Define who your audience is and tailor a strategy fit for them
[10:03 – 27:45] Search vs. Social
- Nick talks about the difference between “Social” and “Search.”
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- How will it affect your platform?
- Finding your audience on social networks
- Appropriate marketing for different types of audiences
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- Cold and warm audiences
- Analyzing the performance of your Ads
[27:46 – 44:26] Level Up Your Ads
- The Different Ad Types
- What types of Ads work well?
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- Anything that would be valuable to your customer makes a good lead generator
- Webinars, pdfs, quizzes, free consultations, etc.
- Do as many videos as you can in your advertisements
- User-generated contents
[44:27 – 49:23] Tracking Your Campaigns
- The different strategies you can use to track your campaigns
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- Phone calls
- Form submissions
- Book appointments
- The importance of following on your leads
[49:24 – 59:44] Closing Segment
- When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you.
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- Build upon that and continue your nurturing sequence
- Final thoughts
- Connect with Nick. See the links below.
Tweetable Quotes:
“There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa
“Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa
Resources Mentioned:
You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/
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Thanks for listening. Kelley Knott
