E87: Kristen Berman – Filling Holes in Human Behavior
Ben and Jay revisit the fascinating topic of behavioral science with Kristen Berman, CEO of Irrational Labs. Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely, helping companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.
Hear Kristen talk about:
- The application of behavioral science in healthcare, including how we might encourage better adoption of public health measures
- The connection between Jobs To Be Done theory and behavioral science
- How her partner using social influence to get her to have Lasik surgery
- Her early experience at Intuit, a company admired for its approach to innovation
Watch Kristen's TED Talk here
Check out the Behavioral Design Bootcamp
All Things Twitter:
Kristen Berman
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
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