E8: Jobs to be Done – Start with the Why
Your Innovation Sherpas start a multi-episode series on Jobs to be Done. Why does this theory resonate so well? What jobs arise in your life? And the only way we've ever managed to stymie Ann Somers – old guy references. #InnovationEngine @JayGerhart @annsomerswh @WillBehrmann We are indebted to the following for inspiration, professional and personal growth: Clayton Christensen, Karen Dillon, Taddy Hall and David Duncan for writing Competing Against Luck Bob Moesta and the ReWired Group – our JTBD senseis. Listen to all of their podcasts and watch any video you find online. Simon Sinek – Start With Why TedXPugetSound: https://www.youtube.com/watch?v=u4ZoJKF_VuA Jay on Medium, Why I Hired Twitter: https://medium.com/@JayGerhart/why-i-hired-twitter-f6f64eb90f7f
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