Outcomes Rocket

Healthcare marketers need to rethink their data strategies, focusing on first-party data. Explore the complexities of healthcare digital marketing with Aaron Burnett, CEO of Wheelhouse Digital Marketing Group. In this episode, Aaron discusses the challenges and opportunities in healthcare marketing under new HIPAA guidelines. Learn about the impact of recent HIPAA changes, the importance of first-party data, and strategies for compliance and success in a regulated environment. Discover how first-party data is key to overcoming regulatory hurdles and achieving marketing success. Get ready for a deep dive into the future of digital advertising in healthcare. This episode is a must-listen for healthcare marketers, compliance officers, and anyone involved in digital advertising within the healthcare sector! Resources: Connect with and follow Aaron Burnett on LinkedIn. Learn more about Wheelhouse Digital Marketing Group on their LinkedIn and website. Browse Wheelhouse’s blog articles here! Email Aaron directly here.

Early intervention in oral health can lead to significant cost savings, particularly in managing chronic conditions like diabetes. In this episode, two innovative leaders revolutionizing the oral healthcare industry, Dr. Tina Saw, CEO of Oral Genome, and Brian Jones, the Chief Growth Officer of Avēsis, highlight their partnership, which aims to deliver better healthcare outcomes for vulnerable populations, including Medicaid recipients. Together, they are transforming oral health by identifying early signs of serious health issues like diabetes through innovative, accessible technology. Their collaboration focuses on scaling these solutions within the existing healthcare structures, ensuring early intervention and cost-effective care. Dr. Saw and Brian also touch on the hurdles they faced, the integration of new technology, and their commitment to pushing boundaries in healthcare.  Tune in and learn how bold thinking and strategic partnerships are making a real difference in oral and overall health! Resources:  Watch the entire interview here: Connect and follow Dr. Tina Saw on LinkedIn. Learn more about Oral Genome on their LinkedIn and website. Discover more about Harmony Health on their LinkedIn and website. Connect and follow Brian Jones on LinkedIn. Visit the Avēsis LinkedIn and explore their website.

The Ilumed team is noted for their expertise in risk management and a deep commitment to putting patients first, which is evident throughout the company. In this episode, Melissa Conboy, Marketing Director at Ilumed, discusses how the company partners with physicians and health systems to transition patients to value-based care. She highlights CMMI's temporary but promising program, which aims to improve patient health outcomes and reduce Medicare spending. Mel shares a recent case study from a rural health clinic in West Virginia that saw increased annual wellness visits and better patient outcomes. She also explains why the illumed team is praised for their expertise in risk management and their deep commitment to patient care.  Join us and discover the growing importance of value-based care in healthcare's future! Resources:  Watch the entire interview here. Connect and follow Melissa Conboy on LinkedIn. Learn more about Ilumed on their LinkedIn and website.

How does Quantum Health link digital and physical healthcare, and how does this help self-insured employers and their members? In this episode, Zane Burke, Chief Executive Officer of Quantum Health, discusses the latest healthcare navigation advancements and the impact of digital transformation on healthcare delivery in 2024. He shares the significant news about Quantum Health's partnership with Vanderbilt and the affiliated network, shedding light on its mission to provide a high-quality network and navigation solution for self-insured employers. Zane provides insights into the challenges facing employers and health plans, with a focus on driving better experiences for members and controlling rising healthcare costs. He also discusses the role of AI and machine learning in creating better experiential elements for members and providers, focusing on improving the overall healthcare journey. If you're curious about the future of healthcare technology and its potential to revolutionize the industry, then this episode is a must-listen! Resources: Connect with and follow Zane on LinkedIn. Learn more about Quantum Health on their LinkedIn and website.

High deductible health plans have shifted a significant financial burden to patients, requiring new strategies for healthcare providers to collect payments. In this episode, Chris Cox, Chief Strategy Officer at iVitaFi, talks about his experiences with debt management and the challenges faced by hospitals in collecting payments. He explains how iVitaFi helps healthcare providers by offering non-recourse financing options that improve patient accessibility and reduce financial burdens for hospitals. Chris discusses the impact of high deductible health plans and the importance of digital transformation in healthcare, emphasizing the need for a patient-first approach and the potential role of AI once foundational digital systems are in place. He also shares insights on overcoming challenges like launching during the COVID-19 pandemic and highlights iVitaFi's commitment to providing 0% interest loans to patients. Tune in and learn how innovative financing solutions can enhance healthcare accessibility and streamline revenue cycles! Resources:  Watch the entire interview here. Connect and follow Chris Cox on LinkedIn. Learn more about iVitaFi on LinkedIn and their website.

AI technology in dentistry can achieve human-level accuracy and improve patient care by providing more precise diagnoses. In this episode, Wardah Inam, co-founder and CEO of Overjet, discusses how her company is pioneering AI technology in the dental industry to improve patient care. She highlights the challenges and advancements in AI technology, the importance of measuring care quality, and the need for proper training and adoption in dental practices. Wardah also addresses the evolving role of AI in dentistry, the future of treatment planning, and the impact of technological progress on dental education.  Tune in and learn how AI is revolutionizing dental care and what the future holds for this innovative technology! Resources: Connect with and follow Wardah Inam on LinkedIn. Follow Overjet on LinkedIn and explore their website! Read the “Attention is All You Need” paper here. Watch the entire episode on YouTube and get more details at Think Oral Health.

Prioritizing people and processes over technology is essential for successful healthcare innovations. In this episode, Dr. Arun Mathews discusses strategies for improving healthcare delivery in rural areas and managing hospital capacity post-pandemic. He highlights the importance of focusing on people and processes before implementing technology, sharing a successful example of how clinician engagement led to better patient care and cost reduction. Tune in to learn how technology-driven solutions are transforming patient care in underserved areas! Resources: Connect and follow Dr. Arun Mathews on LinkedIn. Follow MultiCare Health System on LinkedIn. Discover MultiCare Health System’s Website! About Memora Health: Memora Health, the leading intelligent care enablement platform, helps clinicians focus on top-of-license practice while proactively engaging patients along complex care journeys. Memora partners with leading health systems, health plans, and digital health companies to transform the care delivery process for care teams and patients. The company’s platform digitizes and automates high-touch clinical workflows, supercharging care teams by intelligently triaging patient-reported concerns and data to appropriate care team members and providing patients with proactive, two-way communication and support.

Understanding the healthcare ecosystem is crucial for developing successful digital health solutions. In this episode, Bill Snyder, CEO of Cylinder, discusses his journey and mission to revolutionize gastrointestinal care through his company, which provides a scalable digital platform for individuals suffering from chronic GI conditions like ulcerative colitis, Crohn's disease, and IBS. The platform personalizes care with a coordinated team, including health coaches and dietitians, and integrates with the existing healthcare ecosystem to ensure seamless care, with 92% of users reporting reduced digestive symptoms and 88% identifying trigger foods. Throughout this interview, Bill stresses how his success with Cylinder greatly comes from his ten years at Humana, which provided valuable insights into healthcare systems. He also emphasizes the importance of understanding the healthcare ecosystem, building strong relationships, and having a passionate team.  Tune in and learn how digital health innovations are transforming gastrointestinal care and improving patients' lives! Resources:  Watch the entire episode here. Connect and follow Bill Snyder on LinkedIn. Learn more about Cylinder on their LinkedIn and website.