Polarization and Public Trust
Meet Richard Edelman
Richard Edelman is the CEO of Edelman, a global communications firm, and Chairman of Daniel J. Edelman Holdings, the firm’s holding company. Now in his 26th year as CEO, Richard is one of the longest tenured agency leaders in the marketing services industry.
Key Insights:
Richard Edelman oversees international polling on personal and institutional trust.
Where does Political Dialog Occur? The most believable place to have a quality conversation on politics is at work. It’s not in your neighborhood anymore. It’s in the workplace, because people now have transferred so much of their psychic energy to work.
How to Address Misinformation? There is a continued need to supplement information on social. I think companies have to participate in social put good facts in there. If they have quality information, sharing through newsletters, I just don’t think media can do it alone
How to be Trustworthy? It used to be that 75% of trust score was related to ability. Now that’s taken for granted almost the other 75 has to do with who you are. Do you have a mission?
This episode was made possible by our partnership with Edwards Lifesciences.
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