MM: The Marketing Clinical Trials Challenge with Shawn Malloy, VP of Marketing at Curebase
Make it easy for someone to find you if they’re looking out for what you can offer!
In this episode of Marketing Mondays, we are joined by Shawn Malloy, VP of Marketing at Curebase. He talks about the marketing challenges he has to face when it comes to positioning Curebase for all its different customers. Curebase is a decentralized clinical trial company that is running and conducting clinical trials with a software technology system that allows this to occur in a patient-centric way. He explains how he markets the company’s services to its three different targets at the same time: sponsors, physicians, and patients. Additionally, he speaks in a detailed way about the marketing journey that he has gone through at Curebase, giving advice based on his own experience and the lessons he learned from it. Shawn also highlights the importance of content and press marketing to provide customers with the right information with a degree of legitimacy to make informed decisions.
Tune in to this episode to learn about Curebase and its marketing strategies in today’s clinical trial space!
Click this link to the show notes, transcript, and resources: outcomesrocket.health