MM: Analyze, Plan, and Test with Xuan He, Head of Marketing & Business Development at Roundtrip Health
In this episode of Marketing Mondays, Andreea Borcea has Xuan He, Head of Marketing & Business Development at Roundtrip Health, a healthcare technology company that offers non-emergency medical transportation, scheduling, and fulfillment services to health plans, systems, and clinics. She explains how her team reaches out to their targeted personas through different communication channels, how they leverage champions in sales, and their meticulous approach to healthcare marketing.
Click this link to the show notes, transcript, and resources: outcomesrocket.health