S5E02 – IDEO: DESIGN THINKING & its ROLE in COVID19 Response: Engaging design community in Covid response
When you think of design, you think of marketing, business, commerce, products, and probably architecture. The last place you’d expect to find a global design company is at a digital orthopedics conference. What is a global design brand doing in a DocSF summit, especially one that’s focused on Covid19?
Design thinking enhances creativity, and we all need a spark of creativity to come up with innovative solutions. In this DocSF scenario, host Dr. Stefano Bini thought bringing design to health leaders’ audience would encourage creativity in implementing digital solutions. The amazing IDEO team offered to provide a creative solution for a COVID19 related concern.
Dennis Boyle and Talya Brettler made the exciting presentation. They discuss design sprint, IDEO’s unique brainstorming technique, framing questions with AMW questions, collaboration, and leveraging technology to develop innovative solutions.
From apps that ensure you are following social distancing to a product that detects dirt after hand washing, all the concepts presented are interesting. Tune in and find out what other amazing designs were discussed in today’s podcast!
About today’s Guests:
Dennis Boyle
Dennis Boyle is a Partner and a founding member of IDEO. He leads the Health and Wellness practice, which works with clients in the medical and consumer health-care industries to develop innovative products and strategies for promoting healthful living and behavior change.
Dennis is also a consulting assistant professor or the Design Division of Stanford University’s Mechanical Engineering School. He also teaches “Design for Better Health” at the d.school, which draws students from each of the university’s graduate schools.
Dennis completed Mechanical Engineering Degree with an emphasis on Industrial Design from the University of Notre Dame. He is married to Peggy Burke, founder of 1185 Design, and has two sons.
Talya Brettler
Talya Brettler is the Medical Director at IDEO. She is always on the search for impactful and scalable opportunities. Before IDEO, she was a Pool Pediatrician and Pediatric Resident at Kaiser Permanente. Talya loves learning! She completed her undergrad at Harvard University and her fellowship at The Albert Schweitzer Fellowship and the University of Massachusetts Medical School. She also has a Master’s Degree in Public Health from the University of California, Berkeley.
Key Takeaways:
● If you’re thinking about human-centered design, always start with people.
● Build on the ideas of others. Improve existing products.
● Don’t judge ideas. No idea is too silly or too stupid.
● Leverage software for faster results.
● Learn from everyone.
Resources:
https://www.ideo.com/
https://www.ideo.com/people/dennis-boyle
https://www.linkedin.com/in/talya-brettler/
