The Real Chemistry Podcast
The Real Chemistry podcast connects the dots between our guests and the innovative work they do to show up and shape the future of healthcare.
All Episodes
Fighting Health Worker Burnout with Privacy-Safe AI: Live from SXSW 2024
Health worker burnout is soaring. A global shortage of providers, an aging population and more complicated Medicare requirements, has increased stress and exhaustion for HCPs. Innovative solutions are needed to ensure high-quality patient care and a sustainable health system. This panel will discuss how AI is helping alleviate pressure on providers while still prioritizing patient privacy and safety. From summarizing journals, to asking an AI agent about dosing or side effects, AI is removing friction so health workers can handle complex engagements, listening, and building relationships.
April 22, 2024
Cancer 2034: Innovations That Are Shaping the Face of Cancer – Live from SXSW 2024
With innovative new approaches to diagnosis and treatment in oncology, the cancer mortality rate has dropped year over year for the last decade. But there is still work to be done, especially as we see increasing cancer incidence among certain populations. But what work is happening today that will shape the face of cancer and the patient experience in the future? We’re bringing together a tapestry of perspectives, from advocacy and equity, research, prevention and holistic care to envision the next 10 years of progress in cancer.
April 8, 2024
Partnering to Unlock Hope for the Future of Cancer Care: Live from SXSW 2024
While there is undeniable hope for the future of cancer care, systemic barriers still impact access for many patients – particularly those in underserved communities. This session, originally recorded in front of a live audience at SXSW 2024, examines how increasing collaboration and partnerships among organizations that touch all aspects of the cancer journey and reach patients, providers and treatment centers, is critical to expanding access to optimal cancer care and making the goals of the “Cancer Moonshot” a reality. Hear from City of Hope, American Society of Clinical Oncology (ASCO), and American Cancer Society (ACS) about how they are approaching partnerships to create a future where every cancer patient has access to the care they need.
March 25, 2024
Advancing Medical Communications by Combining Data, Creativity and Human Expertise: Suzanne Jacobs, Real Chemistry & Trina Stonner, Avant Healthcare
In this episode, Suzanne Jacobs, Group President of Medical at Real Chemistry, and Trina Stonner, President of Avant Healthcare, discuss Real Chemistry’s newly announced acquisition of Avant Healthcare, how the two companies came together and have similar ethos of supporting physicians in advancing patient care, and how the future of medical communications will involve a combination of data, creativity, AI, and human expertise.
February 6, 2024
Caregiving and Cancer Prevention: Dr. Karen Knudsen, The American Cancer Society & Jim Weiss, Real Chemistry
It's time to talk about cancer prevention and early detection. Join us as we explore the importance of early detection and prevention in the fight against cancer with Dr. Karen Knudsen, CEO of the American Cancer Society, and Jim Weiss, Founder and Chairman at Real Chemistry. Tune in to learn about the role of the American Cancer Society in research, advocacy and patient support, the importance of genetic testing in understanding cancer risk and the future of cancer testing and the role of AI.
December 14, 2023
Using Generative AI to Bring New Perspectives to Medical Problem Solving: Peter Lee, Microsoft & Brandon Pletsch, Real Chemistry
Listen to our latest podcast with Peter Lee, Corporate Vice President of Research and Incubations at Microsoft, and Brandon Pletsch, Practice Leader of Scientific Visualization at Real Chemistry, to learn about the applications and implications of generative AI, specifically GPT-4, in healthcare and other fields. They explore public perceptions of AI, its potential benefits and risks, the importance of ethical considerations and regulatory guidelines, and the concept of equitable access to AI in healthcare. Check out the episode to gain insight into how AI can revolutionize fields outside of human language and thought.
December 7, 2023
Enhancing Healthcare Consistency Through AI: Ajit Singh, Artiman Ventures
In this episode, Ajit Singh, PhD, Managing Director and General Partner at Artiman Ventures, shares his insights on various aspects of healthcare, his approach to leadership and decision-making and his thoughts on the future of healthcare. From AI to oncology to neuro technology, Ajit covers it all.
November 30, 2023
Reshaping the Medical Communications World through AI: Jason Gardner, SVP, Head of Medical, Real Chemistry
Learn more about the inspiring journey of Jason Gardner, Head of Medical at Real Chemistry, and his views on AI and DE&I in healthcare. From his father's struggle with multiple sclerosis to his strategic approach to medical communications, Jason shares his unique perspectives on how diverse thinking and experiences can bring value to the healthcare industry.
November 9, 2023
Requiring Transparency and Value-Based Care in the Pharmaceutical Industry: John O’Brien, National Pharmaceutical Council
In this episode, National Pharmaceutical Council (NPC) President and CEO John O'Brien, PharmD, MPH, joins Real Chemistry’s Founder and Chairman, Jim Weiss, to discuss the pharmaceutical industry, the value assessment of medicines, the role of government in drug pricing and the importance of research in healthcare policy. Tune in to get the latest insights on the lack of clarity in government guidelines, the hostile environment for the pharmaceutical industry, the shift in benefits and the rise in patient costs, and the need for more transparency and value-based care.
October 26, 2023
Tackling Health Disinformation in the AI and Digital Age: Dr. Geeta Nayyar, Author, Dead Wrong
Misinformation in the digital age is a complex problem, but it can be addressed. In this episode, Dr. Geeta Nayyar, former Chief Medical Officer at Salesforce and AT&T, discusses her book, Dead Wrong, and the role of artificial intelligence in healthcare. Tune in to learn more about the importance of trust in the healthcare industry, the role of life sciences companies in combating misinformation and the necessity of health literacy and prevention.
October 19, 2023
Valuing Empathy to Ensure Patient-Centered Healthcare Strategies: Javeria Shahab, 21GRAMS, a part of Real Chemistry
In this episode, Javeria Shahab, President of Medical Education at 21GRAMS, a part of Real Chemistry, discusses the challenges and changes in the medical education industry, building effective teams and the importance of empathy in healthcare communications. Get an insider's look into the industry and hear Javeria's advice for those looking to break into the field.
September 14, 2023
Informing Public Health Decisions with Data and Science: Sue Desmond-Hellmann, M.D., Council of Advisors on Science and Technology
In this episode, Dr. Sue Desmond-Hellmann, Member of President Biden’s Council of Advisors on Science and Technology and former CEO of the Bill & Melinda Gates Foundation, Mike Huckman, Global Practice Leader of Executive Communications at Real Chemistry, and Jim Weiss, Founder and Chairman at Real Chemistry, discuss the importance of vaccination, the evolution of cancer treatments and the challenges of clinical trials. They also highlight the need for diverse representation in clinical trials, the implications of the Inflation Reduction Act on the pharmaceutical industry and the influence of science in public health and policymaking.
September 7, 2023
Pioneering Public-Private Partnerships to Tackle Complex Health Issues: Dr. Julie Gerberding, FNIH, Dr. Jay Bradner, FNIH & Jim Weiss, Real Chemistry
In this episode, Dr. Julie Gerberding, President and CEO of the Foundation for the National Institutes of Health (FNIH), Dr. Jay Bradner, FNIH board member and former President of the Novartis Institutes for Biomedical Research, and Jim Weiss, Founder and Chairman at Real Chemistry and FNIH board member, discuss the power of collaboration, how trust in science is essential for progress, emerging areas in medicine and the challenges of the current healthcare landscape. Listen to the full episode to gain valuable insights and to learn how FNIH is pioneering public-private partnerships to tackle complex health issues.
July 20, 2023
Analyzing the Impact of Data and Technology on Healthcare Commercialization: Mark Martin, Houlihan Lokey & Jim Weiss, Real Chemistry
In this episode, Mark Martin, Managing Director at Houlihan Lokey, and Jim Weiss, Founder and Chairman at Real Chemistry, explore the healthcare marketing and commercialization industry, including the impact of data and technology, trends in acquisitions and deals, and the importance of organic growth and innovation.
June 22, 2023
Developing Innovative Digital Medicine Solutions that Address Real Pain Points: Jennifer Goldsack, Digital Medicine Society
Digital medicine is essential for improving healthcare and addressing issues related to access and equity. In the latest episode, learn about the importance of digital medicine, the challenges and opportunities in the industry and the importance of an integrated evidence plan. Plus, CEO and Co-Founder of the Digital Medicine Society (DiMe), Jennifer Goldsack, shares her thoughts on generative AI and advice for young professionals in healthcare.
As part of DiMe’s upcoming Integrated Evidence Plans for Digital Health Products (IEP) project, leaders in digital health product development, regulation, reimbursement and commercial strategy will partner with payers, purchasers, policymakers, clinicians and patient groups to identify core components of an integrated evidence plan. If you would like to engage in this project and help streamline the path to regulatory and commercial success to optimize health outcomes for the greatest number of patients, learn more and share your interest to join (https://dimesociety.org/access-resources/evidence-defined/#iep-form).
June 15, 2023
Addressing Liver Health through Collaboration and Innovation: Donna Cryer, Global Liver Institute
Did you know that there are more than 100 types of liver diseases that affect 1.5 billion people worldwide? Join us as we explore the importance of collaboration and innovation in addressing liver health issues, the role of digital health and equity, and the future of liver health with Donna Cryer, J.D., Founder, President and CEO of the Global Liver Institute. Get the inside scoop on the latest developments in the field of liver health and how they can improve patient outcomes and access to care.
June 8, 2023
Exploring Space as the Next Frontier for Biopharma R&D: Maureen Haverty, Seraphim Space/Generation Space
Space exploration and research are rapidly advancing, and life sciences is a key component of this progress. Learn more about the opportunities and developments in space R&D and manufacturing, particularly in the life sciences sector, from Maureen Haverty, VP of Investment at Seraphim Space/Generation Space.
May 25, 2023
Transforming How Patients Manage Chronic Conditions: Waqaas Al-Siddiq, Biotricity
In this episode with Biotricity CEO and Founder Waqaas Al-Siddiq, PhD, discover how AI is transforming healthcare and how Biotricity's Bioheart device is helping to manage and prevent cardiac conditions.
May 11, 2023
Using Effective Communication to Build Strong Bridges: Sally Susman, Pfizer & Jim Weiss, Real Chemistry
Communication is a critical skill for leaders and company culture. In this episode, Real Chemistry Founder and Chairman Jim Weiss is joined by Sally Susman, Chief Corporate Affairs Officer of Pfizer and author of "Breaking Through," who shares her insights on the importance of communication in leadership, building corporate and product brands, and navigating challenging conversations.
May 4, 2023
Delivering Personalized Care for Chronic Health Conditions: Live from SXSW 2023 with Lee Shapiro
Recorded live from SXSW 2023, 7wire Ventures Co-Founder & Managing Partner Lee Shapiro explores how technology, data and collaboration can be used to make healthcare more personalized, efficient and cost-effective, ultimately leading to improved health outcomes.
April 27, 2023
Generative AI: Oh God What Now?: Live from SXSW 2023
With tools like ChatGPT and DALL-E dominating news cycles, many people – especially those working in creative jobs – are wondering if they will soon be replaced by the technology known as generative AI. During this session, originally recorded in front of a live audience at SXSW 2023, Sameer Grover, CNS Sr. Specialty Division Manager at AbbVie, and Romain Bogaerts, Director of AI Product Management at Real Chemistry, discuss what impact generative AI is having on the creative process, particularly in the healthcare space. Who is using generative AI, and where do we see things headed over the next 6-12 months (or weeks?)
April 20, 2023
Becoming a Change Agent through Impactful Disruption: Live from SXSW 2023 with GSK’s Alison Woo
Recorded live from SXSW 2023, Alison Woo, Head of Strategy, Planning and Paid Campaigns, Communications & Government Affairs at GSK, shares what a day in her life looks like, what she gathered at SXSW this year and what it means to be disruptive at a company without being too disruptive.
April 13, 2023
A Day in the Life of a Biopharmaceutical Leader: Live from SXSW 2023
This presentation, originally recorded in front of a live audience at SXSW 2023, showcases key stories and perspectives on what a day in the life of a leader at Bristol-Myers Squibb looks like. From their experiences and challenges to how their focus on patients drives them to continue to strive in their role during these truly complicated times.
Panelists:
Dr. Rosanna Ricafort, Vice President, Cell Therapy Clinical Development, Bristol-Myers Squibb
Bryant Powell, Associate Director & Chief of Staff, Bristol-Myers Squibb (Co-moderator)
Aaron Strout, Chief Marketing Officer, Real Chemistry (Co-moderator)
April 6, 2023
Innovating Data Approaches for Clinical Trial Recruitment: Live from SXSW 2023
This panel, originally recorded in front of a live audience at SXSW 2023, discusses innovative data sources for clinical trial recruitment and how to maximize their effectiveness. The panel explores a range of innovative data sources, such as online platforms, real world data and social networks, and how they can be used to find the right candidates for a study. The panelists discuss the advantages and disadvantages of different data sources, such as the potential cost savings, access to a larger pool of potential participants and the ability to target specific populations. They also discuss potential ethical considerations, such as protecting participant privacy and ensuring that the data used is accurate and up-to-date.
Panelists
Bryan Hansen, Director of Data Science & Digital Health Neuroscience, Johnson & Johnson
Maimah Karmo, CEO & President, Tigerlily Foundation
Joan Severson, Chief Innovation Officer, Clinical Ink
Aaron Strout, Chief Marketing Officer, Real Chemistry (Host)
March 30, 2023
Understanding Trends to Shape our Future Normal: Rohit Bhargava, Founder & Chief Trend Curator, Non-Obvious Company
Recorded live from SXSW 2023, Founder & Chief Trend Curator of the Non-Obvious Company Rohit Bhargava joins us to discuss why he continues to come back to SXSW, how the event has evolved and his new book co-authored with Henry Coutinho-Mason, The Future Normal, which leans into healthcare trends.
March 23, 2023
Changing the Relationship of Underserved Populations with Clinical Trials: Dr. Keolu Fox, Co-Founder, Native BioData Consortium & Assistant Professor, University of California, San Diego
Indigenous futurist and technologist Dr. Keolu Fox joins us this week to discuss how increased diversity in clinical trials can transform healthcare for underserved populations and for the overall healthcare system.
March 2, 2023
Building a Community of Caregivers: Andrew Parker, CEO & Founder, Papa
This week, CEO & Founder of Papa Andrew Parker joins the podcast and discusses how his company is empowering a new kind of healthcare built on human connection. Papa, a platform that connects older adults with Pals who provide companionship and assistance, seeks to address the caregiving shortage and support the US healthcare system’s Triple Aim.
February 16, 2023
Addressing a New Wave of Healthcare Challenges: Annalisa Jenkins, Compass Pathways & Jim Weiss, Real Chemistry
Annalisa Jenkins, MBBS, Non Executive Director at Compass Pathways & Jim Weiss, Founder and Chairman at Real Chemistry, join the podcast this week to discuss women in life sciences leadership roles, novel approaches to disease areas such as infectious diseases and cancer, and using AI for a more effective healthcare system.
January 12, 2023
Breaking Down Healthcare Industry Barriers: Chas Bountra, PhD, Pro Vice-Chancellor for Innovation & Professor for Translational Medicine, University of Oxford & Jim Weiss, Founder & CEO, Real Chemistry
Chas Bountra, PhD, Pro Vice-Chancellor for Innovation & Professor for Translational Medicine at the University of Oxford, and Jim Weiss, Founder & CEO of Real Chemistry, join this week’s episode to discuss accelerating healthcare through novel ideas and the importance of collaborating across organizations, industries and countries.
January 5, 2023
Democratizing Access to Healthcare: Pranam Ben, Founder & CEO, The Garage
Founder and CEO of The Garage, Pranam Ben, joins us to discuss the future of value-based care and The Garage’s approach of using technology and data to solve for equity and access issues facing the healthcare industry. Read The Garage’s blog post, Tiny Tasty Morsels, to learn about their Quintuple Aim approach to change healthcare for good.
December 15, 2022
Building the Future of HEOR: Christopher Boone, PhD, VP & Global Head of HEOR, AbbVie
In this week’s episode, Christopher Boone, PhD, VP & Global Head of Health Economic Outcomes and Research (HEOR) at AbbVie, discusses the changing landscape of HEOR, the importance of leadership, collaboration and innovation in the pharmaceutical industry, and the story behind his Twitter handle, DataHippie.
December 8, 2022
Improving Patient Care through Better Data Interoperability: Frank Harvey, CEO, Surescripts
In this week’s episode, Surescripts CEO Frank Harvey discusses how Surescripts is improving healthcare data interoperability and better empowering pharmacists to provide primary care to patients.
December 1, 2022
Harnessing the Human Approach: Harpreet Sood, MD, VP, Primary Care & Clinical Partnerships, Huma
Huma VP of Primary Care & Clinical Partnerships Harpreet Sood, MD discusses shifts in the digital health market and how Huma differentiates itself through a focus on patient centricity and collaboration across healthcare systems and teams.
November 24, 2022
Simplifying Medicine with Technology: Matt Titus, VP & Chief Commercial Officer, epocrates
Data and technology should make physicians’ lives simpler, not more complicated. Matt Titus, VP & Chief Commercial Officer, epocrates, shares how his team is making an impact.
November 10, 2022
Advocating for Patients: Elle Cole, Founder of Cleverly Changing, Patient Advocate & Author
Working toward creating better patient outcomes and experiences is something we have in common with Elle Cole, Founder of Cleverly Changing, Patient Advocate & Author.
November 3, 2022
Assessing the State of COVID-19: Monica Gandhi MD, MPH, Professor of Medicine, UCSF
The doctor will see you now! Monica Gandhi, MD, MPH, Professor of Medicine, UCSF, is back on the show, and she’s talking about all things COVID-19, flu, and vaccines.
October 27, 2022
Investing in Marketing & Analytics: Mark Stouse, Chairman & CEO, Proof
Investing in marketing and analytics is critical to navigating your organization successfully. Mark Stouse, Chairman & CEO of Proof, and Jim Weiss, Founder & Chairman of Real Chemistry, join the show to discuss this and the current state of marketing.
October 20, 2022
Advancing Health Equity: Mary Stutts, Chief Global Health Equity & Inclusion Officer, Real Chemistry
Mary Stutts, Real Chemistry’s Chief Global Health Equity and Inclusion Officer, is back on the show to discuss why investing in health equity makes our industry more inclusive, digitally driven, equitable, and, ultimately, more profitable.
October 13, 2022
Addressing Aging: Juliette Han, PhD, COO & CFO, Cambrian BioPharma
Addressing aging is a challenge that our client Juliette Han, PhD, COO and CFO of Cambrian BioPharma, welcomes because it's universal. Learn how Dr. Han and her team are aiming to increase "healthspan."
October 6, 2022
Accelerating the American Cancer Society’s Mission: Alice Lin Pomponio, Managing Director, BrightEdge Fund
This week’s guest is dedicated to accelerating the American Cancer Society’s (ACS) mission. Alice Lin Pomponio joins the show to discuss how the BrightEdge Fund accelerates the ACS’ goal to reduce cancer mortality, end pain and suffering, and advance health equity. Plus, she shares her love of a hit Broadway musical.
September 8, 2022
Accelerating Diversity & Inclusion: Marcus Sawyerr, Founder & CEO, EQ Community
Marcus Sawyerr, Founder & CEO of EQ Community, rejoins the show, but a lot has changed since the last time we spoke, like his mission to accelerate diversity and inclusion. And some things have remained the same, like his appreciation of JAY-Z.
September 1, 2022
Revolutionizing Neurodiagnostics and Brain Therapeutics: Mary Lou Jepsen, Ph.D., CEO & Founder, Openwater
Inventor, trailblazer and one of the 100 most influential people in the world, according to TIME Magazine, Mary Lou Jepsen, Ph.D., joins the show. She shares how her company, Openwater, is changing the game in neurotherapeutics and why she'd want a record player on a deserted island.
Learn more about this incredible work via Dr. Jepsen’s Life Itself talk.
August 4, 2022
Keeping the Biomedical Innovation System Humming: Peter Kolchinsky, Ph.D., Biotech Investor, Scientist & Author
Biotech investor, scientist and author Peter Kolchinsky, Ph.D. joins the show with our Founder and Chairman, Jim Weiss, to discuss what the passing of the Prescription Drug Pricing Reform bill would mean for our industry.
July 27, 2022
Making Health Care Approachable: Dr. Geeta Nayyar, Chief Medical Officer, Salesforce
Making health information more approachable, simple and easy to understand will improve health literacy and ultimately improve patient outcomes. Dr. Geeta Nayyar, Chief Medical Officer of Salesforce, joins the show to discuss health misinformation and her takeaways from the Life Itself conference, plus she shares her love of U2.
July 21, 2022
Honoring and Celebrating Caregivers: Alexandra Drane, CEO & Co-Founder, ARCHANGELS
Unpaid caregiving can often feel like a thankless job. This week’s guest, Alexandra Drane, is here to change that with her organization ARCHANGELS.
July 14, 2022
Fighting Hate for Good: Jonathan Greenblatt, CEO & National Director, Anti-Defamation League
Securing justice and fair treatment for all is at the core of what Anti-Defamation League’s work. Jonathan Greenblatt, CEO & National Director of the ADL, discusses how we can fight all forms of hate for good with Jim Weiss, Real Chemistry Founder & Chairman.
June 30, 2022
Putting Patients, Caregivers, and Community at the Center: Sally Schaeffer, VP of Community Engagement Strategy, Real Chemistry
Patients, caregivers, and their communities are at the center of our work, and nobody is a better advocate for these individuals than Sally Schaeffer our, VP of Community Engagement Strategy. In this episode, Sally tells her heartbreaking yet inspiring story of advocating for Sudden Unexpected Death in Epilepsy (SUDEP), learning how to be there for those experiencing grief, and sharing patients’ authentic voices in health care communications.
June 23, 2022
Electing Scientific and Health Care Leaders during Turbulent Times: Shaughnessy Naughton, Founder/President of 314 Action
Our guest this week is an expert in harnessing the voices of trusted scientific sources to spread vital health information. Action 314’s Founder and President, Shaughnessy Naughton, sits down to discuss why electing scientific and health care experts to our government re-builds trust during turbulent times.
June 9, 2022
Evolving the ASCO Experience: Real Chemistry Experts Dissect Trends Driving the Future of Medical Congresses
The cancer landscape is evolving at record speed – and so too are the expectations and experiences of attendees at the annual ASCO (American Society for Clinical Oncology) meeting, held annually in Chicago from June 3-7. Join Real Chemistry’s Jennifer Paganelli, Ujwal Pyati, and Brandon Pletsch, some our medical, media and creative experts, as they dissect trends shaping the optimal “art & science” approach to creating meaningful – and memorable – experiences at ASCO, the largest international cancer meeting of researchers, health care professionals, advocates and industry.
May 31, 2022
Understanding Current Risks, Treatments, and Prevention of COVID-19: Dr. Monica Gandhi (UCSF/ San Francisco General Hospital) and Jim Weiss (Real Chemistry Founder and Chairman)
We’re back with Dr. Monica Gandhi and our own Jim Weiss! We’ve loved checking in with these two about the current state of COVID-19, and this time, they delivered an uplifting assessment and a ton of recent data and studies to back it up.
May 12, 2022
Disrupting the Social Media World: Talking Elon Musk’s Twitter Deal with Chuck Hemann, Anke Knospe, and Jurgen Castro
Last week, Elon Musk bought Twitter, plunging the platform and our role in it into an uncertain future. At the highest level, what could this mean for health care communicators, practitioners, and patients looking for information? We sat down with our own social media experts, Chuck Hemann, Anke Knospe, and Jurgen Castro to hear their expert opinions.
May 5, 2022
Liberating Menstruators from Painful & Messy Periods: Lauren Wang, Founder & CEO, The Flex Company
We’re diving into a new topic on the podcast: menstrual health. Lauren Wang, Founder and CEO of The Flex Company, discusses how her company innovates in health care and makes periods a more normal and empathetic topic in everyday life. Plus, she shares her expert advice for female entrepreneurs pitching to a room full of men.
April 21, 2022
Looking Toward the Future: Shankar Narayanan, CEO, Real Chemistry
Our CEO, Shankar Narayanan, joins us for this week’s show. He opens up about why he joined Real Chemistry and shares where the industry and our organization are headed. Plus, he shares his ideal mixtape that will definitely give you earbud envy.
March 18, 2022
Living with an Endemic & the Future of Health Care: Peter Marks M.D., PhD., Director of CBER, FDA
Check out the first episode of the year with Dr. Peter Marks, Director of the Center for Biologics Evaluation and Research, FDA, and Jim Weiss, our Founder, and Chairman! Learn about how the US is evolving to living with an endemic, the role of communications for the FDA, and what's in store for the next generation of therapies.
February 10, 2022
Addressing the Omicron Variant: Dr. Monica Gandhi, Professor of Medicine, UCSF
As we head into the holiday season, there are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi, Professor of Medicine at UCSF, joins the show to unpack the nuances of Omicron and share why she's optimistic about where we are in the pandemic.
December 23, 2021
Applying Lessons Learned from COVID-19: Dr. Scott Gottlieb, Former Commissioner, FDA
The year's final episode is here, and we saved the best for last! Dr. Scott Gottlieb, former FDA Commissioner, chats with Jim Weiss, our Founder & Chairman, about lessons learned from COVID-19, how variants will impact our future (i.e., JP Morgan 2022), and how we can prepare for the next pandemic.
December 16, 2021
Coming Out as LGBTQIA+: Beth Weiss, Global Head of Facilities, Real Chemistry & Jim Weiss, Founder & CEO, Real Chemistry
It's a family affair on this week's episode of the show! Our Global Head of Facilities, Beth Weiss, and Jim Weiss, our Founder, and CEO, join the show to chat about Beth's coming out journey and the importance of living as your authentic self.
October 28, 2021
Defining Market Access & Value: Amy Grogg, PharmD, Market Access and Value-Based Pricing Industry Leader
Curious about the basics of market access and value? Amy Grogg, PharmD, one of our CEO Advisory Board Members, joins the show to unpack all things market access and value. Plus, she dives into her appreciation of Green Day.
October 14, 2021
Ending Cancer as We Know It: Sung Poblete, President & CEO, Stand Up To Cancer
If Sung Poblete had one wish, it would be to put her company out of business because cancer as we know it is no more. The President & CEO of Stand Up to Cancer joins the show to discuss the mission of making every cancer patient a long-term survivor and shares her admiration of Rufus Wainwright.
October 7, 2021
Creating Change & Transformation in Healthcare: Maimah Karmo, President & CEO, Tigerlily Foundation
This week's guest is a true changemaker and force for good in healthcare. Maimah Karmo, President & CEO of the Tigerlily Foundation joins the show to discuss how she's advocating and driving actionable solutions in our industry. Plus, she shares her love of Michael Jackson’s Thriller album.
September 2, 2021
Incorporating Health Equity into Everything You Do: Mary Stutts, Chief Global Inclusion & Health Equity Officer, Real Chemistry
She’s back! Mary Stutts, Chief Global Inclusion & Health Equity Officer of Real Chemistry, joins the show again to discuss how to integrate health equity into everything you do.
August 5, 2021
Unlocking Siloed Health Data: Ardy Arianpour, CEO & Co-Founder, Seqster & Larry Mickelberg, Group President, Real Chemistry
Health data is medicine, according to Ardy Arianpour, CEO & Co-Founder of Seqster. Ardy is joined by Real Chemistry’s Larry Mickelberg to discuss how we can break down health data silos and what that would mean for the future of healthcare.
July 29, 2021
Celebrating the Extraordinary Minds of Health & Medicine: Marc Hodosh, Co-Creator, TEDMED & Founder & Co-Host, LIFE ITSELF with Dr. Sanjay Gupta
Co-Creator of TEDMED and Founder & Co-Host, LIFE ITSELF, with Dr. Sanjay Gupta, Marc Hodosh, joins the show to discuss his upcoming health conference and the genesis of TEDMED. Plus, he shares why he'd bring a CD with him on a deserted island.
July 23, 2021
Designing an Equitable Healthcare System: André Blackman, Onboard Health & Abby Hayes, Real Chemistry
We can’t undo 400 years of systemic racism in a week, creating equitable healthcare takes a movement not a moment. André Blackman, Founder & CEO of Onboard Health & Abby Hayes, Practice Leader of DE&I Engagement, Real Chemistry join this week’s episode to discuss designing an equitable healthcare system.
June 10, 2021
Celebrating Our Healthcare Heroes: Sandra Lindsay, Director of Patient Care – Critical Care, Long Island Jewish Medical Center/Northwell Health
It is an honor to have Sandra Lindsay, a critical care nurse, and the first person in the US to receive the COVID-19 vaccine join our show. As a healthcare hero, she opens up about her frontline experience and the importance of vaccinations, plus she discusses her appreciation of Bob Marley.
May 27, 2021
Ensuring Pancreatic Cancer Patients Can Thrive: Julie Fleshman, President & CEO, PanCAN
Doubling the survival rate of pancreatic cancer is an ambitious goal but a noble one. Julie Fleshman joins the show to discuss how her organization, PanCAN, is ensuring a world in which all pancreatic cancer patients will thrive.
May 13, 2021
Being a Change Driver: La Tonya Davis, Founder, Chief Hope Dealer & Podcast Host of The Breast Talk Ever
Host of The Breast Talk Ever podcast, Breast Cancer survivor, and committed change driver, La Tonya Davis joins this week’s show to share her truly inspiring story.
May 6, 2021
Solving Complex Problems in Cancer Care: Dr. Omolola Salako, Oncologist & Founder of Oncopadi
Dr. Omolola Salako, 5th Annual Grand Prize winner of the Astellas Oncology C3 Prize, joins the podcast to discuss her experience as an oncologist turned innovator and founder of a digital health tech startup. Learn about how she is working to empower patients in her home country of Nigeria.
April 29, 2021
Creating a Healthier World Through Communications: Terri Sanders, SVP of Enterprise Marketing and Communication, HIMSS & Jim Weiss, Founder & CEO, Real Chemistry
Healthcare is forever changed because of COVID-19. Terri Sanders of HIMSS and our Founder & CEO, Jim Weiss, share what innovations from the pandemic can shape the future of health.
April 15, 2021
The Renaissance of Digital Health: Dr. Michael Blum, Chief Digital Transformation Officer, UCSF Health
The use of digital tools is not the same as digital transformation, so what does this mean for healthcare? Dr. Michael Blum, Chief Digital Transformation Officer of UCSF Health, joins the show to discuss the digital health renaissance, the progress needed for our industry, plus he shares a pretty clever answer for the album he'd bring on a desert island.
March 25, 2021
Bringing Real Chemistry to SXSW: Hugh Forrest, Chief Programming Officer, SXSW & Jim Weiss, CEO/Founder, Real Chemistry
Real Chemistry Founder & CEO, Jim Weiss & Hugh Forrest, Chief Programming Officer of SXSW, discuss the innovative, future-thinking nature of SXSW, the excitement around #RealChemSXSW, and reminisce on the early days of the festival.
March 11, 2021
Storytelling & Transforming Healthcare Through Information & Technology: Karen Groppe, Senior Director of Strategic Communications, HIMSS
Telling stories of how information and tech can transform healthcare is essential for the entire ecosystem. Karen Groppe, Senior Director of Strategic Communications at HIMSS joins the show to discuss this, the importance of the whole message, and her love of Earth, Wind & Fire.
February 11, 2021
Making the World a Healthier Place with AI and Data: Mary Claire Duch, President of W2O pure & Jonathan Woodring, EVP & GM of IPM.ai
W2O recently acquired Swoop and IPM.ai to better equip our clients with tech-enabled solutions. This week, IPM.ai's Jonathan and W2O's Mary Claire Duch discuss our new partnership and the role tech-enablement plays in healthcare.
February 4, 2021
Making Choices to Stay Healthy: Jeff Dachis, Founder & CEO, One Drop
Empowering people with the right data to make healthy choices is the present and future of healthcare. Jeff Dachis, CEO & Founder of One Drop, discusses how the industry can make this happen and shares his appreciation of Led Zeppelin.
January 28, 2021
Allowing People to Bring their Authentic Selves to Work: Marcia Windross, Head of DE&I, W2O
Creating a workplace where people can bring their authentic selves to work leads to creativity and innovation. Our Head of DE&I, Marcia Windross discusses the importance of DE&I for companies and highlights National Mentoring Month and the impact of mentorship.
January 21, 2021
Standing Up Sanitizing Stations & Meeting a Need: Kelsey Carroll, Founder of Stand Up Stations
Necessity is the mother of invention — this certainly holds true for Kelsey Carroll, Founder of Stand Up Stations. Kelsey joins the show to discuss how her business launched during COVID-19 and how they've evolved their company over time.
December 17, 2020
Preventing, Detecting & Treating Colon Cancer: Brooks Bell, Colonoscopy Enthusiast & Board Member of the Colorectal Cancer Alliance
Colonoscopy Enthusiast & Colorectal Cancer Alliance Board Member, Brooks Bell, joins the show to share her colon cancer story. Plus, she discusses the importance of advocacy and ways we can all prevent, detect, and treat the third most common type of cancer.
December 10, 2020
Distinguishing Digital from Data: Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer
Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.
December 3, 2020
Giving Gratitude & Pausing to Reflect: Aaron Strout, CMO of W2O & Host of What2Know
Happy Thanksgiving eve! Aaron Strout, Host of What2Know & CMO of W2O, reflects on the topics, guests, and intentions of this year's episodes with the content producer of the podcast, Maya Ollie. Plus, you’ll hear, which guest is at the top of his wish list.
November 25, 2020
Giving Up Screens One Day a Week to Get Back Connection: Tiffany Shlain, Emmy-nominated Filmmaker, Founder of The Webby Awards & Author
Prioritizing mental health is important to your overall well-being, productivity, and happiness. Tiffany Shlain, Emmy-nominated Filmmaker, Author & Founder of The Webby Awards, shares the power of giving up screens one day a week.
November 19, 2020
Using Data to Help People Do More, Feel Better & Live Longer: Sara Hughes, SVP & Head of Biostatistics, GSK
The importance of data and statistics in the healthcare industry cannot be overstated. Sara Hughes, SVP & Head of Biostatistics at GSK joins the show to discuss the role of data in health, and shares how leveraging statistics can create a healthier world.
November 12, 2020
Health Citizenship & the 2020 Election: Jane Sarasohn-Kahn, Health Economist, Author & Advisor, THINK-Health and Health Populi Blog
Jane Sarasohn-Kahn, Author, Health Economist & Advisor, rejoins the show and her message about health citizenship could not be timelier. She unpacks the 2020 Election, key trends, COVID-19, and what this all potentially means for healthcare.
November 5, 2020
Investing in Women: Jesse Draper, Founder & General Partner, Halogen Ventures
Welcome back, Jesse Draper, Founder & General Partner of Halogen Ventures! Jesse joins the show to discuss her recent, viral Medium article, plus she shares the importance of investing in women and unpacks why this is an opportunity, not a charity.
October 22, 2020
Changing Society by Playing Fair: Eve Rodsky, New York Times Best-Selling Author & Keynote Speaker
Eve Rodsky, NYT Best-Selling Author and Keynote Speaker, shares how changing society for the better starts in our homes. Learn practical ways that couples can play fair and create equity for one another, plus she shares her one wish for the world.
October 15, 2020
Bridging the Gap Between Hollywood and Healthcare: Matt Lalin & Jared Weiss, Founders and Managing Partners of starpower
Earlier this week we announced starpower is a part of the W2O team! W2O Global President, Jennifer Gottlieb, chats with starpower Founders and Managing Partners, Matt Lalin and Jared Weiss, to discuss why we made our long-standing partnership official, the power of influencer marketing, and how we will continue to be first at what's next in healthcare.
October 8, 2020
Empowering Health Systems with Technology: Hemant Taneja, Founder of Commure, Managing Director of General Cataylst & Author
Hemant Taneja, Investor, Entrepreneur, and Author joins the show to discuss the importance of health assurance, shares why tech shouldn't disrupt health and reminisces over Bob Marley.
October 1, 2020
Using Ideas Beyond Medicine to Impact Cancer: Daniella Koren, 2019 Innovation Prize Winner of the C3 Prize and CEO of Arches Technology
Daniella Koren, CEO and founder of Arches Technology, joins the show to share her experience as a past winner of the Astellas Oncology’s C3 Prize, her expertise as an entrepreneur and how others can apply for the C3 Prize before the application window closes on September 28, 2020. Daniella also discusses how Arches Technology developed MyCareCompass, a digital patient education, and engagement program, to help people impacted by cancer navigate everyday care by providing relevant information and evidence-based education in an easy-to-understand format, one step at a time.
September 24, 2020
Creating Agile Drug Development for Pandemics: Gareth Griffiths, Professor of Clinical Trials at University of Southampton & Saye Khoo, Professor of Pharmacology & Therapeutics at University of Liverpool
Redesigning conventional drug development to function efficiently during COVID-19 and other pandemics is essential. Professor Gareth Griffiths and Professor Saye Khoo explain how their platform, AGILE, is designed to do this necessary work.
September 18, 2020
Understanding a Value-Based Care Healthcare System: Guy D’Andrea, Founder & Managing Partner, Discern Health
Guy D’Andrea, Founder & Managing Partner of Discern Health (a W2O company), outlines the fundamentals of value-based healthcare, he discusses Discern and W2O's recent partnership and shares his love of U2.
August 20, 2020
Creating a Playbook for Data Privacy: Dan Linton, Global Data Privacy Officer, W2O
W2O’s Global Privacy Officer, Dan Linton, joins the show to discuss how our recent survey serves as a data privacy playbook for healthcare companies, how our findings were impacted by COVID-19, and what this research means for the healthcare industry as a whole.
August 13, 2020
Start Where You Are, Use What You Have, Do What You Can: Amberly Lago, Motivational Speaker & Best-Selling Author
Amberly Lago, Motivational Speaker & Best-Selling Author, joins the show to share her life story, a story of true resilience. Learn how you can start where you are, use what you have, and do what you can.
July 30, 2020
Using Your Voice to Ignite Change: Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life
Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life shares how we achieve health equity, why she founded The Center for Excellence in Life, and the importance of using your voice.
July 23, 2020
A Salesman and a Farmer’s Son Walk into a Creative Agency: Frank Mazzola Co-Global Chief Creative Officer of 21GRAMS and Tom Richards, Co-Global Chief Creative Officer of 21GRAMS
Frank Mazzola and Tom Richards, Co-Global Chief Creative Officers of 21GRAMS are this week's guests of What2Know. The two discuss Tom's recent appointment to the 21GRAMS’ team and the importance of bringing thoughtful creativity into healthcare.
July 16, 2020
In Honor of Miles Hall: Taun Hall, Co-Founder of the Miles Hall Foundation
On June 2nd 2019, Miles Hall was in a mental crisis. When his family called law enforcement for help, he was shot and killed by the Walnut Creek Police. Taun Hall, Miles' mother and Co-Founder of the Miles Hall Foundation, shares his story.
July 2, 2020
Caring for Patients with Cultural Humility: Monica Gandhi, MD, MPH, San Francisco Co-Chair, AIDS Conference 2020
Physicians treating patients from marginalized communities must practice cultural humility. Dr. Monica Gandhi, SF Co-Chair for the AIDS 2020 Conference, discusses this on our latest episode of What2Know. She also shares lessons from the HIV pandemic that apply to the COVID-19 pandemic, and she discusses this year's AIDS 2020 Conference.
June 30, 2020
Championing Health Equity for All: Cynthia Carey-Grant, Oakland Co-Chair, AIDS 2020 Conference
Health equity is at the forefront of the COVID-19 conversation. Cynthia Carey-Grant, Oakland Co-Chair for the AIDS 2020 Conference joins the show to discuss health disparities within marginalized communities. She also shares the parallels between HIV and the coronavirus and highlights what she's looking forward to during this year's virtual conference.
June 25, 2020
Transforming the Lives of People Living with Neuromuscular Diseases: Lynn O’Connor Vos, President & CEO, Muscular Dystrophy Association
Jennifer Gottlieb, W2O Global President, and Muscular Dystrophy Association (MDA) Board Member chats with Lynn O'Connor Vos, President & CEO of the MDA. The two discuss how the MDA has pivoted amid COVID-19 and how the MDA is transforming the lives of people with neuromuscular diseases.
June 22, 2020
Transforming an Organization Amid COVID-19: Jeff Davidson, Co-Founder & Co-CEO of Camp Gladiator
Jeff Davidson, Co-Founder & Co-CEO of Camp Gladiator, discusses how the fitness platform has adjusted to COVID-19 and shares key organizational learnings gleaned during the pandemic.
May 28, 2020
Championing Cultural Competency in Healthcare: Eloiza Domingo, Executive Director and Global Head of Engagement, Diversity & Inclusion of Astellas Pharma US
Creating cultural competency within healthcare organizations is key for patients. Eloiza Domingo of Astellas Pharma US discusses the importance of cultural competency within the industry and unpacks how diversity and inclusion improves patient outcomes.
May 21, 2020
Understanding COVID-19: Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection, Royal Free Hospital
Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection at the Royal Free Hospital outlines what is being learned about COVID-19 and how these learnings impact treatment.
May 14, 2020
Battling COVID-19 from the Frontlines: Joseph Habboushe MD, Emergency Physician at NYU & CEO of MDCalc
Dr. Joseph Habboushe, Emergency Medicine Physician at NYU and CEO of MDCalc, shares his experience of combating COVID-19 from the ground in NYC.
May 7, 2020
Embracing Change in Order to Grow: Bryan Specht, Group President of Transformation, Consumer Activation & Marketing at W2O
W2O’s newest team member, Bryan Specht is this week's guest on What2Know. He chats about his new role at W2O, the uberization of healthcare, and key lessons learned amid COVID-19.
May 4, 2020
Purposefully Scaling, Innovating & Increasing Accessibility to Proprietary Healthcare Data: Adam Cossman, Audun Utengen, and Seth Duncan of W2O
W2O recently acquired Symplur to strengthen and scale data for smarter healthcare decision making. Our own Adam Cossman, Audun Utengen, and Seth Duncan discuss what this looks like for our clients, how we've partnered to combat COVID-19 and the power of social data within the industry.
April 23, 2020
Communicating Thoughtfully During COVID-19: Ellen Gerstein, Head of Content & Employee Advocacy at Pfizer and Wendy Carhart, Managing Director at W2O
During COVID-19, it's essential for organizations to communicate effectively to their key stakeholders, particularly their employees. Ellen Gerstein, Head of Content & Employee Advocacy at Pfizer, and Managing Director of W2O, Wendy Carhart, discuss best practices for organizations to follow.
April 15, 2020
Taking Action Against the Coronavirus: Dilawar Syed, President & CEO, Lumiata
There are actions our leaders and society can take to combat the coronavirus. Dilawar Syed, President & CEO of Lumiata, discusses steps to fight COVID-19, he shares the role government is playing, plus he unpacks how AI can be part of the solution.
April 2, 2020
Making Sense of the Coronavirus: Angela Rasmussen, PhD, Associate Research Scientist, Columbia University Mailman School of Public Health
Dr. Angela Rasmussen, Associate Research Scientist at Columbia University Mailman School of Public Health, discusses misconceptions around the corona virus, the importance of investment in public health, and what we all can do about COVID 19.
March 12, 2020
Swimming to Fight Cancer: Rob Butcher, President & CEO, Swim Across America
We took a short break, but we’re back! This week, Rob Butcher, President & CEO of Swim Across America joins the show. He shares the importance of funding cancer research, discusses how his organization raises money to support research, plus he gives two solid book recommendations.
February 27, 2020
Encouraging Clinical Trial Participation: Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development
Conducting clinical trials properly is essential for participation. Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development, discusses how to design clinical trials well and he shares how technology has changed the industry.
December 24, 2019
Confronting Racial Bias and Disparities in Healthcare: Nikole Hannah-Jones, Investigative Reporter of The New York Times Magazine and Creator of The 1619 Project
Nikole Hannah Jones, Investigative Reporter at The New York Times Magazine and Creator of The 1619 Project, discusses racial inequities within healthcare and shares her perspective on what it will take to reverse these biases.
December 19, 2019
Investing in Medical Devices: Dennis McWilliams, Venture Partner of Santé Ventures & Managing Director of SparkMed Advisors
Investing in medical devices involves a critical eye for innovation and a passion for making the world a healthier place. Dennis McWilliams of Santé Ventures and SparkMed Advisors dives into this, he predicts the future of healthcare, plus he gives his 6,200-page book recommendation.
December 12, 2019
Building Inclusive Workplaces for Women: Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O
WSJ Women in the Workplace is an event that brings together business leaders to have a real conversation about how managers, executives and companies can be better at building inclusive workplaces. Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O, share key learnings from the event.
November 21, 2019
Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know
Ready to get to know the man behind the mic? Host of What2Know and W2O CMO, Aaron Strout is this week's guest. He chats with Lisa Kalfus, VP of Marketing at Wente, about all things marketing and about the mentors who have impacted him profoundly. Plus, he shares two stellar book recs.
November 14, 2019
Marching For Our Lives: Ariel Hobbs, Board Member of March For Our Lives, Lauren Hogg, Co-Founder of March For Our Lives & Delaney Tarr, Co-Founder of March For Our Lives
Delaney Tarr, Lauren Hogg, Co-Founders of March For Our Lives, and Board Member, Ariel Hobbs join us this week. They chat about leveraging social media to create a movement, they open up about the challenges of activism, plus share some of their favorite albums.
November 7, 2019
Making Space for Diversity & Inclusion: Dr. Michael Lomax, President & CEO, United Negro College Fund
Making space for diversity and inclusion is critical in every industry. Dr. Michael Lomax, President & CEO of the United Negro College Fund, discusses this, the impact of UNCF’s work, and his affinity for bel canto-style opera.
October 31, 2019
Delivering an Actionable & Personalized Healthcare Experience: Carina Edwards, CEO, Quil Health
Meeting patients where they are, through actionable and personalized healthcare experiences, is essential for both them and their caregivers. Carina Edwards, CEO of Quil Health, dives into this, the power of tech within health, and her life as a secret introvert.
October 17, 2019
Empowering Girls: Diana Kapp, Writer, Journalist & Author of Girls Who Run the World
This week's guest, Diana Kapp, discusses her book "of Girls Who Run the World", unpacks how we all can contribute to real progress for women, and delves into the purpose behind her recent open-letter to Forbes.
October 10, 2019
Establishing Health Citizenship: Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health
Establishing health citizenship is critical for better health outcomes, according to this week’s guest. Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health discusses key trends in health consumerism, health economics, and her latest book.
September 19, 2019
Creating the World’s Greatest Internship: Paulo Simas, Chief Creative Officer of W2O and Trevor Hubbard, CEO & Executive Creative Director of Butchershop
Building the World's Greatest Internship requires collaboration and creativity. Paulo Simas, Chief Creative Officer of W2O and Trevor Hubbard, CEO & Executive Creative Director of Butchershop, discuss building the ideal internship.
August 22, 2019
Embodying Fearlessness as an Executive: Robin Toft, Author and CEO & Founder, Toft Group
Being an elite executive demands bravery. Author and CEO & Founder of Toft Group, Robin Toft, unpacks how execs can learn to be fearless. Plus, she shares why diversity and gender inclusion is sound for business, and discusses her latest book.
August 15, 2019
Storytelling and Standing Up to Cancer: Katie Couric, Award-Winning Journalist & Cancer Advocate
This week on What2Know, Katie Couric, award-winning Journalist and Cancer Advocate, joins the show to cover an array of topics. During this episode she discusses her company, her passion for supporting cancer caregivers, and even examines the evolution of news.
July 31, 2019
Exploring the Future of Immuno-Oncology: Dr. James P. Allison, Nobel Prize Winner & Jill O’Donell-Tormey, CEO of Cancer Research Institute
Cancer has afflicted all of us in some way, shape or another. Dr. James P. Allison, Nobel Prize Winner and Jill O-Donell-Tormey, CEO of Cancer Reasearch Institute, dive deep into the past, present and future state of immuno-oncology – a form of cancer treatment that uses the body’s own immune system to fight this horrible disease.
June 23, 2019
Giving Youth their Moon Shot: Nancy Conrad, Founder & Chairman, Conrad Foundation
Giving youth their moon shot is best for our future. Nancy Conrad, Founder and Chairman of the Conrad Foundation, discusses the role the Conrad Challenge plays in helping youth design the future, she discusses her late husband, Pete Conrad, former NASA Astronaut, plus she shares her life motto.
June 13, 2019
Investing in Organizational Relevance: Gary Grates, Principal, W2O
Relevance is the new reputation. Gary Grates, W2O's Principal, dives into the importance of relevance, he dissects the unique position it plays in healthcare, and he discusses how W2O is partnering with clients to prioritize their organizational relevance.
June 7, 2019
Making the World a Healthier Place Through Marketing Communications: Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital
We recently announced our partnership with New Mountain Capital. This partnership will accelerate the continued growth and scale of the firm, so we're able to continue to meet the evolving needs of our clients. On this week's episode, Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital, share how we are working together to make the world a healthier place through marketing communications.
May 30, 2019
Looking Beyond Treatment to Improve the Cancer Care Journey: Bill Rancic, Entrepreneur & Mark Reisenauer, SVP of Oncology at Astellas Pharma
Looking beyond treatment is key to improving the cancer care journey. This week Entrepreneur Bill Rancic and Astellas Pharma's Oncology SVP Mark Reisenauer, discuss the challenges of being a caregiver and why they are excited about Astellas Oncology’s C3 Prize, a global challenge that aims to address the complexities of the cancer journey by funding the best ideas in cancer care beyond medicine.
May 23, 2019
Lowering Drug Costs to Create Better Healthcare Outcomes: David Henka, CEO, ActiveRADAR
Part of creating better healthcare outcomes requires lowering drug costs. David Henka, CEO at ActiveRADAR, shares the role his company is playing in this, discusses the importance of reference pricing, plus he shares his connection to The Happiest Place on Earth.
May 9, 2019
Humanizing the Patient/Doctor Relationship: Blake McKinney, MD, Chief Medical Officer, CirrusMD & President, CirrusMD Provider Network
Creating a patient experience that is instant, ongoing, and relational is the future of healthcare. Blake McKinney, MD, Chief Medical Officer of CirrusMD and President of CirrusMD Provider Network discusses telemedicine, the future of industry, and Les Miserables.
May 2, 2019
Investing in Healthcare and Technology: Lisa Suennen, Lead of Manatt Ventures, Group Leader of Digital & Technology Group, Manatt, Phelps & Phillips, LLP
Investing in healthcare and technology is critical for building a healthier world. Lisa Suennen of Venture Valkyrie and Manatt, Phelps & Phillips, LLP, unpacks what this looks like, predicts the future of health and tech, plus she shares her connection to four-leaf clovers.
April 26, 2019
Incorporating Technology into Your Wellness & Wellbeing: Jeremiah Owyang, Founding Partner & Industry Analyst, Kaleido Insights
He’s back! Jeremiah Owyang, Founding Partner & Industry Analyst of Kaleido Insights, rejoins What2Know to discuss the inevitable relationship between tech and healthcare. He also divulges how tech is reshaping health, forecasts the future of the industry, plus he shares his current favorite reads. Learn more about Modern Wellbeing.
April 11, 2019
Harnessing AI to Better Healthcare: Eric Topol, MD, EVP of Scripps Research, Author
Implementing AI into healthcare, when done in the appropriate way, can positively impact the industry greatly. Eric Topol, MD, EVP of Scripps Research and Author, discusses introducing AI to healthcare, his book "Deep Medicine", and shares what he'd like to change in healthcare.
April 4, 2019
Making an Investment in the Future: Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor
If we invest in the future, in the right ways, we can make the world a better place for all. Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor, dives into this further on this week’s episode. Plus, he discusses technology’s relationship to healthcare, the aging population, and a new book he's particularly excited about.
March 28, 2019
Designing Products to Create a Healthier World: ck Andrade, PhD, Director of Product Management, Philips
Designing a good product in healthcare ultimately can lead to a healthier world. ck Andrade, PhD, Director of Product Management, Philips, discusses the part she plays in her current role and forecasts her vision for the future of healthcare. Plus, you won't believe what she does in her spare time.
March 21, 2019
Employing a Holistic Approach for Health and Wellness: Sweta Vikram, Author and Wellness Entrepreneur
When it comes to health and wellness, a holistic and customized approach is required. Sweta Vikram, bestselling Author and Wellness Entrepreneur, discusses this, predicts the future of the wellness space, and shares her love of Ol' Blue Eyes.
February 28, 2019
Innovating in Healthcare with Social Media: Julissa Viana, Global Social Media Lead, Celgene Corporation
It's not only possible but necessary to use social media to innovate in healthcare. Julissa Viana, Global Social Media Lead at Celgene Corporation, discusses how companies can make this a reality, she unpacks the power of data, forecasts where the industry is headed in five years, and reveals her true personality.
February 21, 2019
Cultivating Innovation in Healthcare: Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader, P&G Ventures
Nurturing innovation requires intelligence, partnership, and patience. Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader of P&G Ventures, discusses how this relates to healthcare, the opportunity to innovate for the aging population, and his exercise hack.
February 14, 2019
Driving Change in Healthcare Transportation: Dan R. Trigub, Head of Business Development, Uber Health
Democratizing healthcare transportation is crucial for patients' quality of care and quality of life. Dan R. Trigub, Head of Business Development for Uber Health, discusses this, HIMSS 2019 trends, his love of EDM, and how being a first-generation American has shaped him.
February 7, 2019
Covering Healthcare: Zachary Tracer, Healthcare Editor of Business Insider
Reporting on healthcare well is key because it is something that touches us all. Zachary Tracer, Healthcare Editor of Business Insider, discusses this, how the industry is refashioning itself, his past life as a photojournalist, and being a Deadhead.
January 31, 2019
Simplifying Access to Healthcare: Marcus Osborne, VP of Health & Wellness Transformation, Walmart
Granting easier access to healthcare means healthier individuals who are engaged in their well-being. Marcus Osborne, VP of Health & Wellness Transformation at Walmart, dives into this, bringing a consumer-centric approach to healthcare, where healthcare is headed in the next 10 years, and his favorite band from across the pond.
January 24, 2019
Bettering Healthcare Through Data and Government: Mona Siddiqui, MD, MPH, Chief Data Officer, US Department of Health & Human Services
Strengthening healthcare through data and government is a delicate and rewarding balance. During this year’s J.P. Morgan Healthcare Conference, Mona Siddiqui MD, MPH, Chief Data Officer of the US Department of Health and Human Services, sat down to discuss this, in-home patient care, the power of data, Giacomo Puccini, and the time she swam with sharks.
January 17, 2019
Leading with the Digital Experience in Healthcare: Florian Otto, CEO & Co-Founder, Cedar
Bringing a digital-first experience to healthcare is now the expectation. CEO of Cedar, Florian Otto, discusses how the industry must progress, the future of patient billing, and his days as a pharmacy delivery boy.
January 10, 2019
Innovating in Healthcare Through Partnership: Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California
Partnership is critical when it comes to innovating in healthcare. Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California, understands this implicitly. She discusses JNJ's commitment to innovation and steps everyone can take to innovate. Plus, she shares how hiking across a glacier changed her entire perspective.
December 20, 2018
Cultivating an Audience Using Social Media: Alex Aiono, Musician
Building your audience on social media is all about listening to your audience and executing. It sounds simple, but many brands, organizations, and individuals still struggle to make this happen. This week’s guest, musician Alex Aiono, does not. Amassing nearly 1 billion views on Youtube, Alex, has become a master of social strategy. He discusses how to build your audience on social media, the importance of individual channel strategy, and being a hopeless romantic
December 13, 2018
Creating the Path for Accessible Healthcare: Robbie Cape, CEO & Co-Founder, 98point6
Bringing primary care to all requires commitment to accessibility and the marrying of health and technology. This week’s guest, Robbie Cape, CEO and Co-Founder of 98point6, discusses the future of health, telemedicine, and AR. Plus, he dives into the music that drives his kids crazy and his love of knitting.
December 6, 2018
Taking Advantage of AI and Machine Intelligence: John Fennelly, CEO of Lionbridge
Leveraging AI, machine intelligence, language translation, and localization can have tremendous benefits for our society. CEO of Lionbridge, John Fennelly, discusses this, the industry’s future, Jefferson Airplane, and his new pup.
November 29, 2018
Disrupting Healthcare: Matthew Holt, Health 2.0, SMACK.Health, and The Health Care Blog
This week’s guest, Matthew Holt, wears many hats from Co-Chair of Health 2.0 to President of SMACK.Health. Why? To disrupt healthcare in order to strengthen it. He shares how this is done, the future of data and pricing, the greatest invention from the last 50 years, and his love for Queen.
November 15, 2018
Fixing America’s Primary Care Shortage: Andrew Allison, Head of Next Generation Clinic Enterprise Strategy, Aetna
Resolving America’s primary care shortage is complex but feasible. This week’s guest, Andrew Allison, Head of Next Generation Clinic Enterprise Strategy at Aetna, discusses how this can be done, telemedicine, goals for 2020 and his current athletic passion.
November 8, 2018
Bettering Healthcare Through Information and Technology: Steve Wretling, Chief Technology and Innovation Officer, HIMSS
Using health IT to influence healthcare for the better is the future of the industry. This week’s guest, Steve Wretling, Chief Technology and Innovation Officer of HIMSS, discusses the future of industry, including virtual hospitals and the union of data and health, plus his affinity for cooking and love of The Police.
November 1, 2018
Advocating for Health Equity: Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health
We all have a role to play in health equity and it’s time we all do our part in making it a reality. This week’s guest, Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health, shares action steps, the future of the industry, the role technology will play, and his love of Miles Davis.
October 25, 2018
Supporting Early Stage Immunotherapy Research to Fuel Breakthroughs in Cancer Treatment: Jill O’Donnell-Tormey, Ph.D., CEO & Director of Scientific Affairs, Cancer Research Institute
Cancer Research Institute is a pioneer in using immunotherapy to treat cancer. This week’s guest, Jill O’Donnell-Tormey, Ph.D., CEO and Director of Scientific Affairs, discusses the future of oncology research, the upcoming CRI Awards Gala, what it’s like working alongside a Nobel Prize winner, and her love of baking.
October 18, 2018
Strengthening America’s Healthcare: Matt Menning, Director of IHMI Engagement, American Medical Association
Integrating across people, tools, and systems is the key to bettering US #healthcare. Matt Menning, Director of IHMI Engagement at American Medical Association, expands on this idea in this week’s episode. Plus he discusses data, Obamacare, and an obscure band from the seventies he believes everyone should know.
October 11, 2018
Bettering Healthcare Through Technology: Tanvi Vattikuti Abbhi, Co-Founder, Veta Health
Improving healthcare through technology is both our reality and future. This week’s guest Tanvi Vattikuti Abbhi, Co-Founder of Veta Health, not only understands this challenge, but fully embraces. Tanvi dives into this, how to effectively use data, fitness wearables, and Britney Spears.
October 5, 2018
Providing Better Healthcare Through Early Intervention: Jason Alderman, Chief Communications Officer, Clover Health
Early intervention is essential to providing better healthcare according to this week’s guest, Jason Alderman, Chief Communications Officer of Clover Health. Jason dives into this, the role of comms professionals in healthcare (and beyond), and relives his days as a child actor.
September 27, 2018
“Unlearning” to Reimagine Health Care: Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises
Reimagining health care will require an active unlearning of stoic frameworks. As an industry, we should challenge ourselves to unlearn older paradigms in order to create a better system for the future. Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises, dives into this, gene editing, AI, and Sting.
September 20, 2018
Redefining PR: Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships of The Holmes Report
Redefining PR is essential for the industry to move forward. Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships at The Holmes Report discusses this and how PR influences behavior. Plus, she shares how she spent her recent sabbatical and her favorite Josh Ritter album.
September 13, 2018
Marketing in Healthcare with Empathy: Larry Dobrow, Senior Editor, MM&M
Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections. This week’s guest Larry Dobrow, Senior Editor of MM&M, discusses this, the Red Sox, and the Boss.
September 7, 2018
Leveraging Data in Healthcare: Seth Duncan, Chief Analytics Officer, W2O
Analytics powers everything we do at W2O. Perhaps no one understands this better than our Chief Analytics Officer, Seth Duncan. Seth dives into how W2O is able to leverage analytics for our clients, the future tech will play in healthcare, and The Beatles.
August 30, 2018
Showcasing Some of Our Favorite Episodes
Our producer, Blaire Clause, reflects on some of her favorite episodes from the past year and a half. She includes clips of key soundbites from entrepreneurs and experts in the healthcare, technology, and consumer industries. See more at w2ogroup.com/what2know
August 24, 2018
Preventing Terrorism: Fred Burton, Chief Security Officer of Stratfor and Author
Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, shares what it takes to counter acts of terror, books that inspire him, and The Boss.
August 16, 2018
Improving Healthcare Through Data: Sean Duffy, Co-Founder & CEO, Omada Health
Leveraging data to improve patient outcomes is key to the future of healthcare, this week's guest understands this implicitly. Sean Duffy, Co-Founder & CEO of Omada Health, discusses all things digital health, The Animal Collective, and you'll never guess which world record he broke in college.
August 9, 2018
Connecting Healthcare & Technology: Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, Professor
Healthcare and technology undoubtedly are closely tied. Their relation to one another will undoubtedly be the key in each industries future. Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital and Professor, discusses the connection between health and tech, the American Heart Association, and jazz.
August 2, 2018
Designing the Future: Bob Johansen, Author, Distinguished Fellow of the Institute for the Future
How will our health impact our lifestyle? What role will video games play? Bob Johansen, Distinguished Fellow of the Institute for the Future and Author, discusses all things related to the future, his latest book, and his recent love of Arcade Fire and Imagine Dragons.
July 26, 2018
Empowering People to Lead Healthy Lives: Glen Tullman, CEO, Livongo
Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. He shares his wealth of knowledge, the role we can play, plus his passion for tea and Bruce Springsteen.
July 19, 2018
Serving Both Masters: Creating Valuable Content for Brands and Audiences | Otto Bell, Chief Creative Officer, CNN’s Courageous
Producing content that adds value for both brands and audiences is an absolute must. Otto Bell, Chief Creative Officer of CNN’s Courageous, shares how to serve both masters, his obsession behind the periodic table, and his love of Van Morrison.
July 12, 2018
Loving Your Brand: Adam Rosenberg, Brand Engagement Manager of PR & Digital Content, Kingsford Charcoal
Advocating for your brand is a labor of love, but a labor that is worthwhile. Kingsford Charcoal's Brand Engagement Manager of PR and Digital Content, Adam Rosenberg, shares how he’s worked to understand the brands he has been a part of, and how that’s made him an advocate. Also, he dives into baseball, what he personally likes to grill, and Pearl Jam.
July 5, 2018
Writing the New Story of Healthcare: Karen Ignagni, CEO & President, EmblemHealth
How is healthcare evolving and being reshaped? Karen Ignagni, CEO & President of EmblemHealth, lends her expertise, shares her favorite place to get her news, and why she loves America’s pastime so much.
June 28, 2018
Preparing for the Future of Public Health: Rajeev Venkayya, President, Takeda Pharmaceutical, Global Vaccine Business
The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business, gives an overarching view of the public health industry and action steps we all can take to ensure public health is optimal for the greater good.
June 21, 2018
Marketing in the Ever-Changing World of Tech: Alyson Griffin, VP of Global Brand & Thought Leadership, Intel Corporation
Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. This week Alyson Griffin, VP of Global Brand & Thought Leadership at Intel Corporation, unpacks how to do this well, how the world of tech has evolved, and her love of Nirvana.
June 14, 2018
Championing for Good: Adrian Adams, CEO, Aralez Pharmaceuticals Inc.
Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place. Adrian Adams, CEO of Aralez Pharmaceuticals Inc. and this year’s Chairman of the American Heart Association’s Heart Ball joins host Aaron Strout. Adrian discusses ways we can all get involved to do good, the American Heart Association, and The Eagles.
June 7, 2018
Impacting the World of Work: Marcus Sawyerr, President, Adecco Group X
Providing flexibility for employees is necessary in today's modern workplace. Marcus Sawyerr, President of Adecco Group X shares the various ways companies can provide this flexibility, the books that are currently inspiring him, and Taekwondo…all in a killer British accent.
May 31, 2018
Solving the Hunger Crisis, the World’s Dumbest Problem: Komal Ahmad, CEO & Founder of Copia
Did you know we waste over 365 million pounds of food every day? Did you know there’s something you can do about it? CEO of Copia, Komal Ahmad, is on a mission to solve the world’s dumbest problem, hunger. Komal sits down with host, Aaron Strout, to discuss the logistics behind the hunger crisis, how we all can play a role in solving this issue, and the books that inspire her. Plus, she recommends a video that we guarantee will make you smile.
May 24, 2018
Striking a Chord: Using Music to Effect Social Change | Chuck Leavell, Keyboardist of The Rolling Stones and Co-Founder of the Mother Nature Network
No doubt music has the ability to make us feel and empathize, because of this it can actually effect change. Chuck Leavell, Keyboardist for the Rolling Stones, Co-Founder of Mother Nature Network, and Author dives into this more with host, Aaron Strout, plus he discusses his love for the environment and dog training.
May 17, 2018
Debunking the Mysteries, Myths & Fears Behind Science: Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson Innovation
The public perception of science has shifted over time – what once inspired, now can instill fear and distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. This week Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation chats with guest host, Greg Matthews, Managing Director, Healthcare Analytics Innovation at W2O, about how this looks, what JNJ Innovation is doing about it, and the King Pop.
May 10, 2018
Building a Customer-Centric Brand, Pete Blackshaw, Head of Digital Innovation & Service Models, Nestle
What does it mean to actually have a brand that is customer-centric? Pete Blackshaw, Head of Digital Innovation & Service Models at Nestle, discusses this, avocado farming, and indie music.
May 3, 2018
Building Mutually Beneficial Business Relationships: Ahmad Nassar, President, NFL Players Inc.
Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. This week Ahmad Nassar, President of NFL Players Inc., chats about building mutually beneficial relationships between players and the NFL, the future of tech in sports, plus you won’t believe who used to be his law school professor.
April 26, 2018
Doing Good Through Sports: Sue Petersen, Executive Director, Giants Community Fund
Doing good not only feels good, but it’s the right thing to do. This week Sue Petersen, Executive Director of the Giants Community Fund discusses the importance of doing social good, how organizations can do this well, and some pretty stellar Mel Brooks’ movies.
April 19, 2018
Ty Shay, CMO of Norton and Lifelock at Symantec: Embracing Accountability as a Marketer
Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Norton and Lifelock at Symantec discusses accountability steps for marketers, why he’s a Houston Rockets fan, and his love for the 80s.
April 12, 2018
Joelle Kaufman, CMO, Dynamic Signal: Communicating with Your Company’s Most Valuable Asset, Your People
The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of a company. This week Joelle Kaufman, CMO of Dynamic Signal, chats with host Aaron Strout about employee comms strategy, the value employees add to a business & The Boss.
April 5, 2018
Cheers to Jennifer Gottlieb, President of W2O & Hall of Femme Inductee!
On this week’s special episode, W2O President Jenn Gottlieb joins Aaron Strout to discuss the DNA of our firm, her partnership alongside CEO Jim Weiss, what it means to a Hall of Femme Inductee, and her impressive knowledge of auto parts.
April 2, 2018
Ray Kerins, SVP & Head of Communications of Government Relations & Policy, Bayer US: Being Authentic
In today’s world, authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. On this week’s episode Ray Kerins discusses how Bayer has remained authentic through various initiatives, why authenticity matters to stakeholders, and of course, his collegiate cheerleading career.
March 29, 2018
Black Pistol Fire: Economics, The Great White North, and Rock & Roll
Rock band, Black Pistol Fire, sits down with host Aaron Strout before performing at our GeekACue event. The duo discusses all things rock and roll, plus reveal who has a secret tattoo and who has a degree in economics.
March 22, 2018
Dr. Victoria Romero, Chief Scientist, Next Century Corporation: Applying Cognitive Psychology and Data Science to Counter Fear-Based Marketing, Extremism and Terrorism
Dr. Victoria Romero discusses how the understanding of cognitive psychology paired with data science plays a key role in a very important topic - combating fear-based marketing, extremism, and terrorism. She shares detail into her work as Chief Scientist at New Century Corporation, where she helps counter influence messaging from criminal and terror organizations – especially within youth and teens.
March 15, 2018
Linette Lopez, Senior Finance Correspondent, Business Insider: Navigating the Ever-Changing World of Journalism
Journalism has changed in many ways over the past couple of years. From topics to reporting, the industry has evolved and with it so has its reporters, editors and everyone in between. This week Linette Lopez, Senior Finance Correspondent at Business Insider discusses the world of journalism, the stories that excite her, and the Boston Red Sox.
March 8, 2018
Suhail A. Khan, Director of External Affairs, Microsoft: Bridging the Gap Between Faith, Tech & Politics
In order to build common ground, we must start from a place of respect. In this day and age, regardless of your faith or politics, it’s imperative that we come to the table willing to listen and to empathize. This week’s guest, Suhail A. Khan, Director of External Affairs at Microsoft, shares how issues and solutions regarding faith and politics impact our society and the world of technology.
March 1, 2018
Highlighting some of our Favorites in Celebration of our One Year Anniversary
In celebration of one year since first launching the show, we curated some of our favorite clips from previous episodes. They cover a range of topics from tips to raising capital, global trends, how to best leverage social channels and more!
February 22, 2018
Ashley Wellington-Fahey, CEO & Founder, The Relish: Scoring Big with Female Sports Fans
Ashley Wellington-Fahey, CEO & Founder of The Relish is a bonafide sports fan who had an unmet need and did something about it. This week she chats with Aaron Strout about connecting with female sports fans, creating authentic content and athletes who are impressing her on and off the field.
February 15, 2018
Bob Pearson, Vice Chair & Chief Innovation Officer, W2O: Thinking Like an Innovator
This week’s guest is our own Chief Innovation Officer Bob Pearson. Host, Aaron Strout, picks his brain about innovation, his latest book on counter-terrorism, SXSW, and the Yankees. Plus, discover what books he’s reading and why he loves Dave Matthews Band.
February 8, 2018
Jaime Punishill, CMO, Lionbridge: Employing Change Effectively, Mastering Language Translation & Guns N’ Roses
Jaime Punshill, CMO of Lionbridge can discuss just about anything. Whether it’s political science, being a catalyst for organizational change, mastering language translation or Guns N’ Roses. He dives into this and more with host Aaron Strout.
February 1, 2018
Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights: Applying Disruptive Technology to Retail
Every industry is rapidly evolving due to the technology we have available and retail is no exception. Jaimy Szymanski, Industry Analyst & Founding Partner of Kaleido Insights, sits down with host, Aaron Strout, on the heels of NRF to discuss how tech is impacting retail and how these trends apply to other B2C industries. Plus, we discuss Kidz Bop and Shovels & Rope.
January 25, 2018
David Kirkpatrick, CEO & Founder of Techonomy, Author & Journalist: Valuing the Influence of Technology
Host Aaron Strout chats with CEO & Founder of Techonomy, Author & Journalist, David Kirkpatrick. They dive into the influence and reach of tech, David's book, The Facebook Effect, and W2O's and Techonomy's new partnership.
January 18, 2018
Jonathan Bush, CEO & Co-Founder, athenahealth: Designing a Frictionless Healthcare System
Removing the friction from healthcare would ultimately provide value for patients and doctors. Jonathan Bush, CEO & Co-Founder of Athenahealth shares why this matters and how his organization is contributing. Plus, we dive into AI and Nathaniel Rateliff & The Night Sweats.
For additional insight, check out his book, "Where Does it Hurt".
January 11, 2018
Chef Aarón Sánchez: Keeping Content Fresh and Authentic on Social Media
Aarón Sánchez is an award-winning chef, a judge on FOX’s hit culinary competition series MASTERCHEF, cookbook author and philanthropist! How does he have time master social media, jam out to Prince and write poetry? He shares with host Aaron Strout.
January 4, 2018
Celebrating the Past Year and Looking Ahead – Thanks for Listening!
Aaron Strout, CMO of W2O and host of this podcast, reflects on the past year and highlights some of his favorite episodes. He also hints at some new exciting events coming up in 2018 in celebration of the new year. Happy Holidays! As always, please send in any ideas for speakers or topics you’d like to hear more on.
December 28, 2017
David Ewing Duncan, Author, NPR Correspondent, The Daily Beast Columnist & CEO of ARC Fusion: Uniting the Potential of Life Sciences, Health & Tech
The life sciences field is exciting and rapidly evolving. This week Author of When I’m 164, Chief Correspondent at NPR , Columnist at The Daily Beast), and CEO of ARC Fusion, David Ewing Duncan, discusses what’s exciting in the field, how using life sciences, health and tech can extend life and what that means.
December 21, 2017
Cong Ding, Investor, Comcast Ventures: Forging a Path in Early Stage Tech & Venture Capitalism
Comcast Ventures Investor Cong Ding understands what it takes to carve out space in early technology and venture capitalism industries. She shares her perspective and insight with host Aaron Strout. Plus, you’ll see how she feels about Pirates of the Caribbean and Taylor Swift.
December 14, 2017
Michael Marinello, SVP of Strategic Communications, Turner: Adapting Content for Current Consumer Habits
Michael Marinello, SVP of Strategic Communications at Turner shares the challenges that traditional media platforms face as streaming habits have changed due to technology and how to adapt.
December 7, 2017
Dawoon Kang, Co-Founder, COO & Head of Marketing of Coffee Meets Bagel: Building Authentic Connections Through Technology
Host Aaron Strout chats with Co-Founder, COO & Head of Marketing of Coffee Meets Bagel, Dawoon Kang. The two discuss how the dating app enables users to build authentic connections with strangers.
November 30, 2017
Shawn Goodman, Head of Global Oncology, Corporate Communications | Impacting the Future of Cancer Research: Takeda Pharmaceuticals International Co.
Shawn Goodman, Head of Global Oncology Corporate Communications discusses his career journey and touches on a very important topic - the future of cancer research.
November 16, 2017
Ann Handley, Author, Chief Content Officer of Marketing Profs: Creating Content That Matters to Your Audience:
Ann Handley, Author and Chief Content Officer of Marketing Profs chats about the privilege of marketing, how to create value for your audience, and the importance of creating great content. Plus, we got the scoop on her latest book project and her thoughts on flying.
November 10, 2017
Janica Alvarez, CEO & Co-Founder, Naya Health: Improving Nutritional Health Through Health Tech Data
CEO & Co-Founder of Naya Health, Janica Alvarez, discusses how her company is improving nutrition through their health tech products (breast pumps & smart bottles).
November 2, 2017
Whurley (William Hurley), Chairman, Author, Blogger: Explaining Quantum Computing to Babies
What do quantum computing & building organizations have in common? This week's quest is well-versed in both! Whurley shares his expertise with host Aaron Strout.
October 26, 2017
Chris Noessel, Author & Global Design Practice Lead of IBM: Understanding Agentive Tech’s Impact on the World | Ep 34
Author & Global Design Practice Lead of IBM, Travel & Transportation, Chris Noessel & host Aaron Strout geek out over design, AI & agentive technology.
October 19, 2017
Sahil Jain, CEO & Co-Founder of AdStage: Understanding the Future of Advertising | Ep. 33
CEO & Co-Founder of AdStage, Sahil Jain, understands the pulse of digital advertising. On this week’s episode he discusses where digital has been, the current state of digital and where he sees it headed in the future.
October 12, 2017
Recap and a Look to What’s Ahead – Thanks for Listening!
Host Aaron Strout looks back at the last 32 episodes and highlights some of the most notable speakers and topics, and hints at what’s to come.
Please send in questions or speakers you would like to hear from on the show, and we encourage you to give feedback via an Itunes review. Thanks for listening!
October 5, 2017
Erik Murnighan, President, The International Culinary Center: Infusing Social Media & Technology into Culinary Experiences
Leveraging social media and technology has proven to be highly impactful for the culinary industry. Erik Murnighan, President of The International Culinary Center chats about the plethora of ways food has benefited from the evolution of tech & social.
September 29, 2017
Kim L. Hunter, Founder & CEO of The LAGRANT Foundation: Elevating Diversity to Strengthen Business
Kim L. Hunter (Founder & Managing Partner of KLH & Associates + President & CEO of LAGRANT COMMUNICATIONS) noticed a major issue in our industry and decided to do something about it. Kim is also the founder & CEO of the LAGRANT Foundation, an org. that addresses the lack of diversity in the advertising, marketing and public relations fields. He shares how prioritizing diversity strengthens organizations and enables stronger ideas for clients.
September 21, 2017
Jeremiah Owyang, Founder of Crowd Companies: Operationalizing Corporate Innovation | Ep. 30
Digital has forced every industry to adapt, change and innovate. From automotive to music, corporations are being pushed to be creative like never before. This week’s guest, Jeremiah Owyang, Founder of Crowd Companies, discusses how top organizations are operationalizing innovation and what steps companies need to take in order to ensure they are not left behind.
September 14, 2017
Combating Cancer With Data, Tech & Life Sciences with John Hinshaw, EVP & Chief Customer Officer, HPE & John Orwin, Board Member, Retrophin, Seattle Genetics & Array BioPharma| Ep. 29
The use of data, technology and life sciences have proven to essential to the fight against cancer. This week Aaron Strout chats with John Hinshaw, Board Member of DocuSign, The Bank of New York Mellon, and the National Academy Foundation and John A. Orwin, Board Member of Seattle Genetics, Retrophin, and Array BioPharma to discuss this balancing act.
September 7, 2017
Jessica Mega, M.D., M.P.H., Chief Medical Officer, Verily (Google’s Life Sciences arm): Shaping the Future of Medicine
Chief Medical Officer of Verily (Google's Life Sciences arm), Jessica Mega, M.D., M.P.H., chats with Aaron Strout on what it will take for the healthcare industry to define the future of medicine.
August 31, 2017
Navigating Crisis Comms With Karen Boyd (City of Oakland), Karen Terrill (Media Survival Group), Michelle Guido (Orlando Police Dept.), Sgt. Wanda Miglio (Orlando Police Dept) | Ep 27
Karen Boyd (Communications Director, City of Oakland), Karen Terrill (President, Media Survival Group), Michelle Guido (PIO, Orlando Police Dept.), and Sgt. Wanda Miglio (PIO, Orlando Police Dept.) sit down with Aaron Strout to discuss how empathy and strategy work together in crisis communications.
August 24, 2017
Adam Klein, Winner of Survivor: Championing for Good and Pursuing Your Dreams | Ep 26
Adam Klein, winner of Survivor, has always believed in the power of championing for good while pursuing your dreams. From managing a homeless shelter to fighting cancer through a campaign inspired by his mother (#LiveLikeSusie), he understands no goal is out of reach. Learn more about the #LiveLikeSusie campaign.
August 17, 2017
ZZ Ward, Musician: Reaching Your Audience Authentically Through Social Media | Ep 25
Musician, ZZ Ward, has used social media (particularly Instagram) to connect with her audience. From sharing her lack of love of early mornings to what it’s like to travel across two continents in three 3 days, ZZ’s fans have authentic and direct access. She discusses how this has helped shape her relationship with fans.
August 10, 2017
Mark Stouse, CEO, Proof: Running Large-Scale Cause and Effect Analysis to Support Businesses | Ep. 24
Mark Stouse, CEO of Proof recognizes the power of data and its necessity to any organization. On this week’s episode he discusses how to accurately prove cause and effect, but more importantly, the value that adds to a business.
August 3, 2017
Jonathan H. Corr, President & CEO, Ellie Mae: Mastering the Balancing Act of High Tech & High Touch Customer Experiences | Ep. 23
Jonathan H. Corr, President & CEO of Ellie Mae, has seen the evolution of the mortgage business. Even though technology has changed the way the mortgage industry operates, Jonathan understands that customers value high touch experiences just as much as high tech experiences. On this week’s episode, he discusses this notion and the upcoming Ellie Mae Classic, a charity golf tournament that supports Bay area charities that our firm is also excited to support!
July 27, 2017
Joanne Pasternack, VP Community Relations & Exec. Director, Warriors Community Foundation Shares: Growing Corporate Social Responsibility at Scale | Ep 22
Joanne Pasternack, VP Community Relations, Exec. Director, Warriors Community Foundation has dedicated her career to helping businesses and organizations serve their communities. On this week's episode she shares why organizations value corporate social responsibility, what it takes to scale initiatives, and what value these initiatives bring to communities.
Learn more about the Warriors Community Foundation here: http://www.nba.com/warriors/foundation/
July 20, 2017
Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas: Understanding How to be an Effective B2B Communicator with Aaron Strout | Ep. 21
Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas, sits down Aaron Strout to discuss the multiple facets of B2B marketing. From crisis to comms to the importance of innovation, they discuss what it means to be an effective B2B communicator. Stephanie even recaps her experience working on a national political campaign. Plus you'll never guess Who is one of Stephanie's favorite bands.
July 13, 2017
Colonel William Reeder Jr. Identifies Key Traits of Effective Leadership and Recaps His Journey as a POW with Aaron Strout| Ep. 20
Colonel William Reeder Jr. chats with Aaron Strout about how to effectively lead and what makes an exceptional leader. Through his time in the military (including being a POW during the Vietnam war), Colonel Reeder recognizes how attitude effects outcome. Hear more about his remarkable journey.
July 6, 2017
Tracy DiNunzio, Founder & CEO of Tradesy Creating a Collaborative Economy for Women in the World of Tech with Aaron Strout
Tracy DiNunzio, Founder & CEO of Tradesy, chats with host Aaron Strout about navigating the venture capitalism space. Tracy dives into the advantages and challenges of being a woman in tech, the importance of diversity and inclusion, and how ultimately understanding how to sell to herself helped her sell her brand.
June 29, 2017
John Battelle, Author, CEO & Co-Founder, NewCo: Rethinking our Relationship With Data, Information and Technology
John Battelle, author, CEO & Co-Founder of NewCo chats with Aaron Strout about how we marketers, communicators, and consumers should responsibly navigate our relationship with information. In order to innovate during an age where data and information are accessible like never before, it is key to recognize how information, data, advertising and UX are making the world smaller and more dynamic. Listen to find out more.
June 15, 2017
Joseph Jaffe, Entrepreneur and Author|Exploring Best Practices to Innovate and Disrupt in the Digital Age Ep 16
Joseph Jaffe, CEO/Co-founder of Evol8tion (startupsforbrands.com) and author, sits down with Bob Pearson, Chief Innovation Officer of W2O Group, to discuss the steps organizations and individuals should consider to successfully innovate in a rapidly changing digital world. He references his experience working with an array of clients from start-ups to some of the world’s leading brands, and pinpoints how technology plays a key role in successful growth.
Check out his latest book, Z.E.R.O.: Zero Paid Media as the New Marketing Model, which dissects the marketing model, putting an emphasis on owned assets and entrepreneurship here: https://www.amazon.com/Z-R-Media-Marketing-Model/dp/1118801156
June 8, 2017
Jennifer Farmer, MD of Communications, PICO National Networking: Exploring how the Power of Language Can Impact Communications | Ep 15
Jennifer Farmer, MD of Communications for PICO National Networking, public speaker and book author, chats with Aaron Strout on she how she uses the power of language to effectively speak out on social issues. She also discusses her experience working through social justice campaigns within the Ohio Senate, Ohio House of Representatives, and Former President Barack Obama.
If you’d like key takeaways from the National Summit on Strategic Communications - which Jennifer spoke at and where this was recorded -you can view them on W2O Group’s blog here: http://w2o.to/2rQITEw.
June 1, 2017
Mark McKinnon, Exec Producer of Showtime’s: Crafting Successful Political Campaigns and TV shows Through Storytelling | Ep 14
Mark Mckinnon, political advisor, communications strategist, and exec producer of Showtime’s, The Circus, sits down with Aaron Strout to discuss how he’s leveraged storytelling as an approach to lead successful political campaigns. He also walks through how the show, The Circus: Inside the Greatest Political Show on Earth, came to fruition.
This episode was recorded at the National Summit in Strategic Communications. If you’d like key takeaways from that event, which Mark spoke at, you can view them on W2O Group’s blog here: http://w2o.to/2rQITEb
For more information, contact us at [email protected].
May 25, 2017
Jim Weiss, CEO & Founder, W2O Group: Understanding the 7 Traits of Effective Entrepreneurial Employees | Ep 13
Jim Weiss, CEO of W2O Group, chats with Aaron Strout about his journey since starting and growing the firm, what inspires him, and what characteristics he looks for in employees that embody the “entrepreneurial spirit” of the company. Listen in to learn more.
To hear more detail, view the talk he gave at the National Summit on Strategic Communications on periscope here: http://w2o.to/2qp1bhk
View Jim’s blog post with accompanying visuals here: http://w2o.to/2qsRgW5
Contact us for more information: [email protected]
May 18, 2017
Marta Newhart, VP of Global Communications, Johnson Controls: Managing Communications, Growth and Corporate Reputation for Customers, Shareholders and Employees Globally| Ep 12
Marta Newhart, VP of Global Communications at Johnson Controls, chats with Aaron Strout about managing communication across a large, global organization. The impact of social media has changed how brands communicate with customers, shareholders and employees, which means marketers and communicators must always be ready to pivot. Take a listen to learn more!
Contact us for more information: [email protected]
See more at w2ogroup.com/what2know
May 11, 2017
Hugh Forrest, Chief Programming Officer, SXSW Interactive Festival: Curating Content, Thought Leaders, Creativity and Emerging Trends through the SXSW Interactive Festival | Ep 11
Hugh Forrest, Chief Programming Officer of the SXSW Interactive Festival, chats with Aaron Strout about his 28 year tenure with the organization, it’s evolution, impact on the community, and plans for the future. He even shares some inside scoop on his interaction with President Barack Obama and First Lady Michelle Obama. Listen to find out more.
*Note: The band Hugh refers to is "CarSick Cars", not "Go Car Go". You can listen to their full album here: https://www.youtube.com/watch?v=Q5eEJLdtAqU
Contact us for more information: [email protected]
See more at w2ogroup.com/what2know
May 4, 2017
Jesse Draper, Founder, Halogen Ventures & Host: Investing in Female Entrepreneurs, Platforms for Thought Leadership and the Power of Curiosity | Ep 10
Jesse Draper, Founder of Halogen Ventures and Creator/Host of Emmy-nominated series, “The Valley Girl Series” sits down with W2O CMO, Aaron Strout, to discuss her journey in investing in women entrepreneurs and how her curiosity and exposure to technology from an early age shaped her career. She’s a 4th generation investor who is passionate about investing in female-founded consumer technology companies and is a big fan of one of the greatest bands of all time. Take a listen to find out more!
Contact us for more information: [email protected]
See more at w2ogroup.com/what2know
April 27, 2017
Jory Des Jardins, Entrepreneur: The Importance of Great Content, Empowering Women Entrepreneurs and the Power of Networking | Ep 09
Jory Des Jardins, entrepreneur, and W2O Group CMO, Aaron Strout, sit down to discuss how she successfully built a network to empower female leaders and entrepreneurs through BlogHer, her current involvement with SheWorx, and how she thinks content has evolved online. She also mentions other inspiring female leaders including Daina Middleton, former executive at Twitter and author of “Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within”.
Jory joined Jan Ryan, Partner at Capital Factory, at W2O Group’s Movers & Shapers event during SXSW 2017 to discuss how female founders and investors tend to think. View that talk here: http://w2o.to/2oOQaVo
For more information, contact us at [email protected].
See more at w2ogroup.com/what2know
April 20, 2017
Max Ventilla, Founder and CEO, AltSchool: Applying Technology to Build Businesses and Scalability
Max Ventilla, Founder and CEO of AltSchool sits down with W2O Group CMO, Aaron Strout, to discuss how he leverages technology to build businesses, his experience working at Google, and how he’s dedicated his career to improving education through Altschool.
April 13, 2017
Chris Redlitz, venture capitalist, Founder, Transmedia Capital: Forging a Path to Entrepreneurship Through Passion, Investment and Perseverance | Ep. 07
Chris Redlitz, venture capitalist and founder of Transmedia Capital, sits down with Aaron Strout to discuss how he followed his passions and persevered to become a successful entrepreneur. He also partnered with his wife to start The Last Mile, an organization designed to prepare incarcerated individuals for successful reentry through business and technology training.
April 5, 2017
Brian Monahan, Head of Vertical Strategy, Pinterest: Cultivating Platforms for Knowledge Sharing, Idea Curation, and Marketing Strategies| Ep. 06
Brian Monahan, Head of Vertical Strategy at Pinterest, chats with Aaron Strout about his reason for co-founding NewCo with John Battelle, the power of knowledge sharing/idea curation, and various marketing strategies he practices at Pinterest.
March 30, 2017
Haroon K. Ullah, Author, Scholar, Member of U.S. Department of State: Exploring Five Global Trends Impacting Business | Ep. 05
Haroon K. Ullah, author, scholar and a member of the Secretary of State’s Policy Planning staff, sits down with W2O Group Vice Chairman, Bob Pearson, to discuss how the intersection of technology, politics and international relations leads to discoveries of trends that often debunk myths that we have about global issues. He touches on surprising trends related to how ISIS recruits, why their narrative is positive and he also gives us a deeper look into his most recent book, The Bargain from the Bazaar.
March 23, 2017
Ryan Leslie, Singer & CEO, Smartphone: Creating Deeper Relationships with Your Fans Through SuperPhone
Grammy- nominated singer & CEO of Superphone, Ryan Leslie, sits down with W2O Group CMO, Aaron Strout, to discuss how he gained deeper intelligence about his fans through the power of his phone. He even gives away his phone number – find out why!
March 16, 2017
Deborah Hopkins, Former CEO, Citi Ventures: Driving Change in Your Organization
Former Chief Innovation Officer and CEO of Citi Ventures, Deborah Hopkins, sits down with Aaron Strout, CMO of W2O Group, to talk about how to successfully drive change in large organizations, overcome challenges in the workplace and empower members of your team.
March 9, 2017
Chris Satchell, Exec VP & Chief Product Officer, Comcast: Geeking Out Over Digital Devices, AI and More| Ep 02
Executive Vice President & Chief Product Officer of Comcast, Chris Satchell chats with Aaron Strout, CMO of W2O Group, to discuss his role at both Comcast and Nike, product marketing, delivering great experiences to customers, the power of voice activation, AI machine learning and more!
March 2, 2017
Tyler Florence, Celebrity Chef: Cooking Up Amazing Content and Audience Engagement | Ep. 01
Celebrity chef, Tyler Florence, sits down with Aaron Strout, CMO of W2O Group, to discuss his content creation process, upcoming cook books, and his successful journey to becoming one of the Food Networks's brightest TV stars. He's known for walking folks through the steps to a tasty, home-cooked meal and now he shares how he delivers some of his best content yet.
February 22, 2017
About The Real Chemistry Podcast
The Real Chemistry podcast connects the dots between our guests and the innovative work they do to show up and shape the future of healthcare. Why? So, you, the listener, are encouraged to join us in our relentless pursuit to make the world a healthier place for all. Some may call it idealism. We call it Real Chemistry.
Host
Aaron Strout
Aaron is the CMO of Real Chemistry (formerly W2O Group), a global health innovation company committed to making the world a healthier place for all. He is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Sprinklr), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and current host of the award-winning The Real Chemistry Podcast (formerly What2Know) (iTunes) which features industry leaders talking about innovation and best practices.
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