Don’t Be Kodak: Future-Proofing Your CME Strategy
In this episode of Write Medicine, I speak with Ginny Jacobs, Principal of Quality Catalyst Group, about the necessary disruption happening in continuing medical education (CME). Drawing from her recent co-authored Almanac article, Ginny discusses four major shifts in the field and what they mean for CME professionals.
Four Major Shifts in CME:
- Increased use of technology, including artificial intelligence
- Evolution in the science of learning and cognitive load
- Technology utilization for clinical practice relevance
- Development of adaptive and collaborative models across disciplines
Key Takeaways:
- Data collection and analysis remain significant challenges for many CME organizations
- The importance of “unlearning” outdated approaches while maintaining what works
- Strategic alignment with organizational priorities is crucial for success
- The field must evolve from episodic learning to sustainable, data-driven approaches
Looking Ahead:
- Need for more systematic professional development in CME
- Importance of collaboration to avoid common challenges
- Focus on creating nimble educational systems with robust assessment
- Emphasis on critical thinking and practical application
Resources
Jacobs G, McGowan B, Paynter N, et al. Necessary Disruption 2.0: A Continuing Education Call to Action. Alliance Almanac. Nov 18, 2024.
Alliance Annual Conference, January 8-11, Gaylord Palms Resort, Orlando, FL.
