Emails, videos, social media - they all require visual attention to consume the information.
As audiences reduce their screen time and increase activity, there is less time to access traditional digital communications.
Social media removed the barriers that prevented brands from directly reaching their audiences, but images, text and promo videos do little to create a trusted relationship.
People consume audio content that they are interested in, and they tune in when they are doing other things. Over time, they form a connection with the people and messages they hear.
This creates the opportunity to leverage a ‘brand voice’ that is integrated into the content that resonates with them.