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What 2 Know

The “What 2 Know” podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you stay ahead in digital marketing and communications.

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Creating the World’s Greatest Internship: Paulo Simas, Chief Creative Officer of W2O and Trevor Hubbard, CEO & Executive Creative Director of Butchershop

Building the World's Greatest Internship requires collaboration and creativity. Paulo Simas, Chief Creative Officer of W2O and Trevor Hubbard, CEO & Executive Creative Director of Butchershop, discuss building the ideal internship.
August 22, 2019
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Embodying Fearlessness as an Executive: Robin Toft, Author and CEO & Founder, Toft Group

Being an elite executive demands bravery. Author and CEO & Founder of Toft Group, Robin Toft, unpacks how execs can learn to be fearless. Plus, she shares why diversity and gender inclusion is sound for business, and discusses her latest book.
August 15, 2019
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Storytelling and Standing Up to Cancer: Katie Couric, Award-Winning Journalist & Cancer Advocate

This week on What2Know, Katie Couric, award-winning Journalist and Cancer Advocate, joins the show to cover an array of topics. During this episode she discusses her company, her passion for supporting cancer caregivers, and even examines the evolution of news.
July 31, 2019
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Exploring the Future of Immuno-Oncology: Dr. James P. Allison, Nobel Prize Winner & Jill O’Donell-Tormey, CEO of Cancer Research Institute

Cancer has afflicted all of us in some way, shape or another. Dr. James P. Allison, Nobel Prize Winner and Jill O-Donell-Tormey, CEO of Cancer Reasearch Institute, dive deep into the past, present and future state of immuno-oncology – a form of cancer treatment that uses the body’s own immune system to fight this horrible disease.
June 23, 2019
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Giving Youth their Moon Shot: Nancy Conrad, Founder & Chairman, Conrad Foundation

Giving youth their moon shot is best for our future. Nancy Conrad, Founder and Chairman of the Conrad Foundation, discusses the role the Conrad Challenge plays in helping youth design the future, she discusses her late husband, Pete Conrad, former NASA Astronaut, plus she shares her life motto.
June 13, 2019
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Investing in Organizational Relevance: Gary Grates, Principal, W2O

Relevance is the new reputation. Gary Grates, W2O's Principal, dives into the importance of relevance, he dissects the unique position it plays in healthcare, and he discusses how W2O is partnering with clients to prioritize their organizational relevance. 
June 7, 2019
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Making the World a Healthier Place Through Marketing Communications: Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital

We recently announced our partnership with New Mountain Capital. This partnership will accelerate the continued growth and scale of the firm, so we're able to continue to meet the evolving needs of our clients. On this week's episode, Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital, share how we are working together to make the world a healthier place through marketing communications.
May 30, 2019
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Looking Beyond Treatment to Improve the Cancer Care Journey: Bill Rancic, Entrepreneur & Mark Reisenauer, SVP of Oncology at Astellas Pharma

Looking beyond treatment is key to improving the cancer care journey. This week Entrepreneur Bill Rancic and Astellas Pharma's Oncology SVP Mark Reisenauer, discuss the challenges of being a caregiver and why they are excited about Astellas Oncology’s C3 Prize, a global challenge that aims to address the complexities of the cancer journey by funding the best ideas in cancer care beyond medicine.
May 23, 2019
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Lowering Drug Costs to Create Better Healthcare Outcomes: David Henka, CEO, ActiveRADAR

Part of creating better healthcare outcomes requires lowering drug costs. David Henka, CEO at ActiveRADAR, shares the role his company is playing in this, discusses the importance of reference pricing, plus he shares his connection to The Happiest Place on Earth.
May 9, 2019
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Humanizing the Patient/Doctor Relationship: Blake McKinney, MD, Chief Medical Officer, CirrusMD & President, CirrusMD Provider Network

Creating a patient experience that is instant, ongoing, and relational is the future of healthcare. Blake McKinney, MD, Chief Medical Officer of CirrusMD and President of CirrusMD Provider Network discusses telemedicine, the future of industry, and Les Miserables.
May 2, 2019
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Investing in Healthcare and Technology: Lisa Suennen, Lead of Manatt Ventures, Group Leader of Digital & Technology Group, Manatt, Phelps & Phillips, LLP

Investing in healthcare and technology is critical for building a healthier world. Lisa Suennen of Venture Valkyrie and Manatt, Phelps & Phillips, LLP, unpacks what this looks like, predicts the future of health and tech, plus she shares her connection to four-leaf clovers.
April 26, 2019
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Incorporating Technology into Your Wellness & Wellbeing: Jeremiah Owyang, Founding Partner & Industry Analyst, Kaleido Insights

He’s back! Jeremiah Owyang, Founding Partner & Industry Analyst of Kaleido Insights, rejoins What2Know to discuss the inevitable relationship between tech and healthcare. He also divulges how tech is reshaping health, forecasts the future of the industry, plus he shares his current favorite reads. Learn more about Modern Wellbeing:
April 11, 2019
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Harnessing AI to Better Healthcare: Eric Topol, MD, EVP of Scripps Research, Author

Implementing AI into healthcare, when done in the appropriate way, can positively impact the industry greatly. Eric Topol, MD, EVP of Scripps Research and Author, discusses introducing AI to healthcare, his book "Deep Medicine", and shares what he'd like to change in healthcare.
April 4, 2019
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Making an Investment in the Future: Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor

If we invest in the future, in the right ways, we can make the world a better place for all. Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor, dives into this further on this week’s episode. Plus, he discusses technology’s relationship to healthcare, the aging population, and a new book he's particularly excited about.
March 28, 2019
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Designing Products to Create a Healthier World: ck Andrade, PhD, Director of Product Management, Philips

Designing a good product in healthcare ultimately can lead to a healthier world. ck Andrade, PhD, Director of Product Management, Philips, discusses the part she plays in her current role and forecasts her vision for the future of healthcare. Plus, you won't believe what she does in her spare time.
March 21, 2019
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Employing a Holistic Approach for Health and Wellness: Sweta Vikram, Author and Wellness Entrepreneur

When it comes to health and wellness, a holistic and customized approach is required. Sweta Vikram, bestselling Author and Wellness Entrepreneur, discusses this, predicts the future of the wellness space, and shares her love of Ol' Blue Eyes.
February 28, 2019
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Innovating in Healthcare with Social Media: Julissa Viana, Global Social Media Lead, Celgene Corporation

It's not only possible but necessary to use social media to innovate in healthcare. Julissa Viana, Global Social Media Lead at Celgene Corporation, discusses how companies can make this a reality, she unpacks the power of data, forecasts where the industry is headed in five years, and reveals her true personality.
February 21, 2019
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Cultivating Innovation in Healthcare: Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader, P&G Ventures

Nurturing innovation requires intelligence, partnership, and patience. Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader of P&G Ventures, discusses how this relates to healthcare, the opportunity to innovate for the aging population, and his exercise hack.
February 14, 2019
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Driving Change in Healthcare Transportation: Dan R. Trigub, Head of Business Development, Uber Health

Democratizing healthcare transportation is crucial for patients' quality of care and quality of life. Dan R. Trigub, Head of Business Development for Uber Health, discusses this, HIMSS 2019 trends, his love of EDM, and how being a first-generation American has shaped him.
February 7, 2019
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Covering Healthcare: Zachary Tracer, Healthcare Editor of Business Insider

Reporting on healthcare well is key because it is something that touches us all. Zachary Tracer, Healthcare Editor of Business Insider, discusses this, how the industry is refashioning itself, his past life as a photojournalist, and being a Deadhead.
January 31, 2019
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Simplifying Access to Healthcare: Marcus Osborne, VP of Health & Wellness Transformation, Walmart

Granting easier access to healthcare means healthier individuals who are engaged in their well-being. Marcus Osborne, VP of Health & Wellness Transformation at Walmart, dives into this, bringing a consumer-centric approach to healthcare, where healthcare is headed in the next 10 years, and his favorite band from across the pond.
January 24, 2019
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Bettering Healthcare Through Data and Government: Mona Siddiqui, MD, MPH, Chief Data Officer, US Department of Health & Human Services

Strengthening healthcare through data and government is a delicate and rewarding balance. During this year’s J.P. Morgan Healthcare Conference, Mona Siddiqui MD, MPH, Chief Data Officer of the US Department of Health and Human Services, sat down to discuss this, in-home patient care, the power of data, Giacomo Puccini, and the time she swam with sharks.
January 17, 2019
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Leading with the Digital Experience in Healthcare: Florian Otto, CEO & Co-Founder, Cedar

Bringing a digital-first experience to healthcare is now the expectation. CEO of Cedar, Florian Otto, discusses how the industry must progress, the future of patient billing, and his days as a pharmacy delivery boy.
January 10, 2019
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Innovating in Healthcare Through Partnership: Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California

Partnership is critical when it comes to innovating in healthcare. Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California, understands this implicitly. She discusses JNJ's commitment to innovation and steps everyone can take to innovate. Plus, she shares how hiking across a glacier changed her entire perspective.
December 20, 2018
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Cultivating an Audience Using Social Media: Alex Aiono, Musician

Building your audience on social media is all about listening to your audience and executing. It sounds simple, but many brands, organizations, and individuals still struggle to make this happen. This week’s guest, musician Alex Aiono, does not. He discusses how to build your audience on social media, the importance of individual channel strategy, and being a hopeless romantic.
December 13, 2018
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Creating the Path for Accessible Healthcare: Robbie Cape, CEO & Co-Founder, 98point6

Bringing primary care to all requires commitment to accessibility and the marrying of health and technology. This week’s guest, Robbie Cape, CEO and Co-Founder of 98point6, discusses the future of health, telemedicine, and AR. Plus, he dives into the music that drives his kids crazy and his love of knitting.
December 6, 2018
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Taking Advantage of AI and Machine Intelligence: John Fennelly, CEO of Lionbridge

Leveraging AI, machine intelligence, language translation, and localization can have tremendous benefits for our society. CEO of Lionbridge, John Fennelly, discusses this, the industry’s future, Jefferson Airplane, and his new pup.
November 29, 2018
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Disrupting Healthcare: Matthew Holt, Health 2.0, SMACK.Health, and The Health Care Blog

This week’s guest, Matthew Holt, wears many hats from Co-Chair of Health 2.0 to President of SMACK.Health. Why? To disrupt healthcare in order to strengthen it. He shares how this is done, the future of data and pricing, the greatest invention from the last 50 years, and his love for Queen.
November 15, 2018
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Fixing America’s Primary Care Shortage: Andrew Allison, Head of Next Generation Clinic Enterprise Strategy, Aetna

Resolving America’s primary care shortage is complex but feasible. This week’s guest, Andrew Allison, Head of Next Generation Clinic Enterprise Strategy at Aetna, discusses how this can be done, telemedicine, goals for 2020 and his current athletic passion.
November 8, 2018
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Bettering Healthcare Through Information and Technology: Steve Wretling, Chief Technology and Innovation Officer, HIMSS

Using health IT to influence healthcare for the better is the future of the industry. This week’s guest, Steve Wretling, Chief Technology and Innovation Officer of HIMSS, discusses the future of industry, including virtual hospitals and the union of data and health, plus his affinity for cooking and love of The Police.
November 1, 2018
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Advocating for Health Equity: Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health

We all have a role to play in health equity and it’s time we all do our part in making it a reality. This week’s guest, Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health, shares action steps, the future of the industry, the role technology will play, and his love of Miles Davis.
October 25, 2018
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Supporting Early Stage Immunotherapy Research to Fuel Breakthroughs in Cancer Treatment: Jill O’Donnell-Tormey, Ph.D., CEO & Director of Scientific Affairs, Cancer Research Institute

Cancer Research Institute is a pioneer in using immunotherapy to treat cancer. This week’s guest, Jill O’Donnell-Tormey, Ph.D., CEO and Director of Scientific Affairs, discusses the future of oncology research, the upcoming CRI Awards Gala, what it’s like working alongside a Nobel Prize winner, and her love of baking.
October 18, 2018
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Strengthening America’s Healthcare: Matt Menning, Director of IHMI Engagement, American Medical Association

Integrating across people, tools, and systems is the key to bettering US #healthcare. Matt Menning, Director of IHMI Engagement at American Medical Association, expands on this idea in this week’s episode. Plus he discusses data, Obamacare, and an obscure band from the seventies he believes everyone should know.
October 11, 2018
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Bettering Healthcare Through Technology: Tanvi Vattikuti Abbhi, Co-Founder, Veta Health

Improving healthcare through technology is both our reality and future. This week’s guest Tanvi Vattikuti Abbhi, Co-Founder of Veta Health, not only understands this challenge, but fully embraces. Tanvi dives into this, how to effectively use data, fitness wearables, and Britney Spears.
October 5, 2018
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Providing Better Healthcare Through Early Intervention: Jason Alderman, Chief Communications Officer, Clover Health

Early intervention is essential to providing better healthcare according to this week’s guest, Jason Alderman, Chief Communications Officer of Clover Health. Jason dives into this, the role of comms professionals in healthcare (and beyond), and relives his days as a child actor.
September 27, 2018
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“Unlearning” to Reimagine Health Care: Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises

Reimagining health care will require an active unlearning of stoic frameworks. As an industry, we should challenge ourselves to unlearn older paradigms in order to create a better system for the future. Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises, dives into this, gene editing, AI, and Sting.
September 20, 2018
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Redefining PR: Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships of The Holmes Report

Redefining PR is essential for the industry to move forward. Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships at The Holmes Report discusses this and how PR influences behavior. Plus, she shares how she spent her recent sabbatical and her favorite Josh Ritter album.
September 13, 2018
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Marketing in Healthcare with Empathy: Larry Dobrow, Senior Editor, MM&M

Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections. This week’s guest Larry Dobrow, Senior Editor of MM&M, discusses this, the Red Sox, and the Boss.
September 7, 2018
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Leveraging Data in Healthcare: Seth Duncan, Chief Analytics Officer, W2O

Analytics powers everything we do at W2O. Perhaps no one understands this better than our Chief Analytics Officer, Seth Duncan. Seth dives into how W2O is able to leverage analytics for our clients, the future tech will play in healthcare, and The Beatles.
August 30, 2018
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Showcasing Some of Our Favorite Episodes

Our producer, Blaire Clause, reflects on some of her favorite episodes from the past year and a half. She includes clips of key soundbites from entrepreneurs and experts in the healthcare, technology, consumer industries. 
August 24, 2018
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Preventing Terrorism: Fred Burton, Chief Security Officer of Stratfor and Author

Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, shares what it takes to counter acts of terror, books that inspire him, and The Boss.
August 16, 2018
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Improving Healthcare Through Data: Sean Duffy, Co-Founder & CEO, Omada Health

Leveraging data to improve patient outcomes is key to the future of healthcare, this week's guest understands this implicitly. Sean Duffy, Co-Founder & CEO of Omada Health, discusses all things digital health, The Animal Collective, and you'll never guess which world record he broke in college.
August 9, 2018
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Connecting Healthcare & Technology: Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, Professor

Healthcare and technology undoubtedly are closely tied. Their relation to one another will undoubtedly be the key in each industries future. Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital and Professor, discusses the connection between health and tech, the American Heart Association, and jazz.
August 2, 2018
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Designing the Future: Bob Johansen, Author, Distinguished Fellow of the Institute for the Future

How will our health impact our lifestyle? What role will video games play? Bob Johansen, Distinguished Fellow of the Institute for the Future and Author, discusses all things related to the future, his latest book, and his recent love of Arcade Fire and Imagine Dragons.
July 26, 2018
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Empowering People to Lead Healthy Lives: Glen Tullman, CEO, Livongo

Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. He shares his wealth of knowledge, the role we can play, plus his passion for tea and Bruce Springsteen. 
July 19, 2018
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Serving Both Masters: Creating Valuable Content for Brands and Audiences | Otto Bell, Chief Creative Officer, CNN’s Courageous

Serving Both Masters: Creating Valuable Content for Brands and Audiences | Otto Bell, Chief Creative Officer, CNN’s Courageous
July 12, 2018
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Loving Your Brand: Adam Rosenberg, Brand Engagement Manager of PR & Digital Content, Kingsford Charcoal

Advocating for your brand is a labor of love, but a labor that is worthwhile. Kingsford Charcoal's Brand Engagement Manager of PR and Digital Content, Adam Rosenberg, shares how he’s worked to understand the brands he has been a part of, and how that’s made him an advocate. Also, he dives into baseball, what he personally likes to grill, and Pearl Jam.
July 5, 2018
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Writing the New Story of Healthcare: Karen Ignagni, CEO & President, EmblemHealth

How is healthcare evolving and being reshaped? Karen Ignagni, CEO & President of EmblemHealth, lends her expertise, shares her favorite place to get her news, and why she loves America’s pastime so much.
June 28, 2018
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Preparing for the Future of Public Health: Rajeev Venkayya, President, Takeda Pharmaceutical, Global Vaccine Business

The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business, gives an overarching view of the public health industry and action steps we all can take to ensure public health is optimal for the greater good.
June 21, 2018
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Marketing in the Ever-Changing World of Tech: Alyson Griffin, VP of Global Brand & Thought Leadership, Intel Corporation

Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. This week Alyson Griffin, VP of Global Brand & Thought Leadership at Intel Corporation, unpacks how to do this well, how the world of tech has evolved, and her love of Nirvana.
June 14, 2018
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Championing for Good: Adrian Adams, CEO, Aralez Pharmaceuticals Inc.

Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place. Adrian Adams, CEO of Aralez Pharmaceuticals Inc. and this year’s Chairman of the American Heart Association’s Heart Ball joins host Aaron Strout. Adrian discusses ways we can all get involved to do good, the American Heart Association, and The Eagles.
June 7, 2018
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Impacting the World of Work: Marcus Sawyerr, President, Adecco Group X

Providing flexibility for employees is necessary in today's modern workplace. Marcus Sawyerr, President of Adecco Group X shares the various ways companies can provide this flexibility, the books that are currently inspiring him, and Taekwondo…all in a killer British accent.
May 31, 2018
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Solving the Hunger Crisis, the World’s Dumbest Problem: Komal Ahmad, CEO & Founder of Copia

Did you know we waste over 365 million pounds of food every day? Did you know there’s something you can do about it? CEO of Copia, Komal Ahmad, is on a mission to solve the world’s dumbest problem, hunger. Komal sits down with host, Aaron Strout, to discuss the logistics behind the hunger crisis, how we all can play a role in solving this issue, and the books that inspire her. Plus, she recommends a video that we guarantee will make you smile.  
May 24, 2018
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Striking a Chord: Using Music to Effect Social Change | Chuck Leavell, Keyboardist of The Rolling Stones and Co-Founder of the Mother Nature Network

No doubt music has the ability to make us feel and empathize, because of this it can actually effect change. Chuck Leavell, Keyboardist for the Rolling Stones, Co-Founder of Mother Nature Network, and Author dives into this more with host, Aaron Strout, plus he discusses his love for the environment and dog training.
May 17, 2018
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Debunking the Mysteries, Myths & Fears Behind Science: Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson Innovation

The public perception of science has shifted over time – what once inspired, now can instill fear and distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation chats with guest host, Greg Matthews, Managing Director, Healthcare Analytics Innovation at W2O, about how this looks, what JNJ Innovation is doing about it, and the King Pop.
May 10, 2018
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Building a Customer-Centric Brand, Pete Blackshaw, Head of Digital Innovation & Service Models, Nestle

What does it mean to actually have a brand that is customer-centric? Pete Blackshaw, Head of Digital Innovation & Service Models at Nestle, discusses this, avocado farming, and indie music.
May 3, 2018
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Building Mutually Beneficial Business Relationships: Ahmad Nassar, President, NFL Players Inc.

Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. This week Ahmad Nassar, President of NFL Players Inc., chats about building mutually beneficial relationships between players and the NFL, the future of tech in sports, plus you won’t believe who used to be his law school professor.
April 26, 2018
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Doing Good Through Sports: Sue Petersen, Executive Director, Giants Community Fund

Doing good not only feels good, but it’s the right thing to do. This week Sue Petersen, Executive Director of the Giants Community Fund discusses the importance of doing social good, how organizations can do this well, and some pretty stellar Mel Brooks’ movies.
April 19, 2018
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Ty Shay, CMO of Norton and Lifelock at Symantec: Embracing Accountability as a Marketer

Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Norton and Lifelock at Symantec discusses accountability steps for marketers, why he’s a Houston Rockets fan, and his love for the 80s.
April 12, 2018
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Joelle Kaufman, CMO, Dynamic Signal: Communicating with Your Company’s Most Valuable Asset, Your People

The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of a company. This week Joelle Kaufman, CMO of Dynamic Signal, chats with host Aaron Strout about employee comms strategy, the value employees add to a business & The Boss.
April 5, 2018
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Ray Kerins, SVP & Head of Communications of Government Relations & Policy, Bayer US: Being Authentic

In today’s world, authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. On this week’s episode Ray Kerins discusses how Bayer has remained authentic through various initiatives, why authenticity matters to stakeholders, and of course, his collegiate cheerleading career.  
March 29, 2018
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Black Pistol Fire: Economics, The Great White North, and Rock & Roll

Rock band, Black Pistol Fire, sits down with host Aaron Strout before performing at our GeekACue event. The duo discusses all things rock and roll, plus reveal who has a secret tattoo and who has a degree in economics.
March 22, 2018
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Dr. Victoria Romero, Chief Scientist, Next Century Corporation: Applying Cognitive Psychology and Data Science to Counter Fear-Based Marketing, Extremism and Terrorism

Dr. Victoria Romero discusses how the understanding of cognitive psychology paired with data science plays a key role in a very important topic - combating fear-based marketing, extremism, and terrorism. She shares detail into her work as Chief Scientist at New Century Corporation, where she helps counter influence messaging from criminal and terror organizations – especially within youth and teens.  
March 15, 2018
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Linette Lopez, Senior Finance Correspondent, Business Insider: Navigating the Ever-Changing World of Journalism

Journalism has changed in many ways over the past couple of years. From topics to reporting, the industry has evolved and with it so has its reporters, editors and everyone in between. This week Linette Lopez, Senior Finance Correspondent at Business Insider discusses the world of journalism, the stories that excite her, and the Boston Red Sox.
March 8, 2018
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Suhail A. Khan, Director of External Affairs, Microsoft: Bridging the Gap Between Faith, Tech & Politics

In order to build common ground, we must start from a place of respect. In this day and age, regardless of your faith or politics, it’s imperative that we come to the table willing to listen and to empathize. This week’s guest, Suhail A. Khan, Director of External Affairs at Microsoft, shares how issues and solutions regarding faith and politics impact our society and the world of technology.
March 1, 2018
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Highlighting some of our Favorites in Celebration of our One Year Anniversary

In celebration of one year since first launching the show, we curated some of our favorite clips from previous episodes. They cover a range of topics from tips to raising capital, global trends, how to best leverage social channels and more!
February 22, 2018
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Ashley Wellington-Fahey, CEO & Founder, The Relish: Scoring Big with Female Sports Fans

Ashley Wellington-Fahey, CEO & Founder of The Relish is a bonafide sports fan who had an unmet need and did something about it. This week she chats with Aaron Strout about connecting with female sports fans, creating authentic content and athletes who are impressing her on and off the field.
February 15, 2018
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Bob Pearson, Vice Chair & Chief Innovation Officer, W2O: Thinking Like an Innovator

This week’s guest is our own Chief Innovation Officer Bob Pearson. Host, Aaron Strout, picks his brain about innovation, his latest book on counter-terrorism, SXSW, and the Yankees. Plus, discover what books he’s reading and why he loves Dave Matthews Band.
February 8, 2018
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Jaime Punishill, CMO, Lionbridge: Employing Change Effectively, Mastering Language Translation & Guns N’ Roses

Jaime Punshill, CMO of Lionbridge can discuss just about anything. Whether it’s political science, being a catalyst for organizational change, mastering language translation or Guns N’ Roses. He dives into this and more with host Aaron Strout.
February 1, 2018
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Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights: Applying Disruptive Technology to Retail

Every industry is rapidly evolving due to the technology we have available and retail is no exception. Jaimy Szymanski, Industry Analyst & Founding Partner of Kaleido Insights, sits down with host, Aaron Strout, on the heels of NRF to discuss how tech is impacting retail and how these trends apply to other B2C industries. Plus, we discuss Kidz Bop and Shovels & Rope.
January 25, 2018
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David Kirkpatrick, CEO & Founder of Techonomy, Author & Journalist: Valuing the Influence of Technology

Host Aaron Strout chats with CEO & Founder of Techonomy, Author & Journalist, David Kirkpatrick. They dive into the influence and reach of tech, David's book, The Facebook Effect, and W2O's and Techonomy's new partnership.
January 18, 2018
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Jonathan Bush, CEO & Co-Founder, athenahealth: Designing a Frictionless Healthcare System

Removing the friction from healthcare would ultimately provide value for patients and doctors. Jonathan Bush, CEO & Co-Founder of Athenahealth shares why this matters and how his organization is contributing. Plus, we dive into AI and Nathaniel Rateliff & The Night Sweats. For additional insight, check out his book, "Where Does it Hurt". 
January 11, 2018
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Chef Aarón Sánchez: Keeping Content Fresh and Authentic on Social Media

Aarón Sánchez is an award-winning chef, a judge on FOX’s hit culinary competition series MASTERCHEF, cookbook author and philanthropist! How does he have time master social media, jam out to Prince and write poetry? He shares with host Aaron Strout.
January 4, 2018
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Celebrating the Past Year and Looking Ahead – Thanks for Listening!

Aaron Strout, CMO of W2O and host of this podcast, reflects on the past year and highlights some of his favorite episodes. He also hints at some new exciting events coming up in 2018 in celebration of the new year. Happy Holidays! As always, please send in any ideas for speakers or topics you’d like to hear more on.
December 28, 2017
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David Ewing Duncan, Author, NPR Correspondent, The Daily Beast Columnist & CEO of ARC Fusion: Uniting the Potential of Life Sciences, Health & Tech

The life sciences field is exciting and rapidly evolving. This week Author of When I’m 164, Chief Correspondent at NPR , Columnist at The Daily Beast), and CEO of ARC Fusion, David Ewing Duncan, discusses what’s exciting in the field, how using life sciences, health and tech can extend life and what that means.
December 21, 2017
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Cong Ding, Investor, Comcast Ventures: Forging a Path in Early Stage Tech & Venture Capitalism

Comcast Ventures Investor Cong Ding understands what it takes to carve out space in early technology and venture capitalism industries. She shares her perspective and insight with host Aaron Strout. Plus, you’ll see how she feels about Pirates of the Caribbean and Taylor Swift.
December 14, 2017
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Michael Marinello, SVP of Strategic Communications, Turner: Adapting Content for Current Consumer Habits

Michael Marinello, SVP of Strategic Communications at Turner shares the challenges that traditional media platforms face as streaming habits have changed due to technology and how to adapt.
December 7, 2017
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Dawoon Kang, Co-Founder, COO & Head of Marketing of Coffee Meets Bagel: Building Authentic Connections Through Technology

Host Aaron Strout chats with Co-Founder, COO & Head of Marketing of Coffee Meets Bagel, Dawoon Kang. The two discuss how the dating app enables users to build authentic connections with strangers.
November 30, 2017
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Shawn Goodman, Head of Global Oncology, Corporate Communications | Impacting the Future of Cancer Research: Takeda Pharmaceuticals International Co.

Shawn Goodman, Head of Global Oncology Corporate Communications discusses his career journey and touches on a very important topic -  the future of cancer research. 
November 16, 2017
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Ann Handley, Author, Chief Content Officer of Marketing Profs: Creating Content That Matters to Your Audience:

Ann Handley, Author and Chief Content Office of Marketing Profs, discusses best practices for creating content that resonates with your audience. 
November 10, 2017
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Janica Alvarez, CEO & Co-Founder, Naya Health: Improving Nutritional Health Through Health Tech Data

CEO & Co-Founder of Naya Health, Janica Alvarez, discusses how her company is improving nutrition through their health tech products (breast pumps & smart bottles).
November 2, 2017
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Whurley (William Hurley), Chairman, Author, Blogger: Explaining Quantum Computing to Babies

What do quantum computing & building organizations have in common? This week's quest is well-versed in both! Whurley shares his expertise with host Aaron Strout.
October 26, 2017
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Chris Noessel, Author & Global Design Practice Lead of IBM: Understanding Agentive Tech’s Impact on the World | Ep 34

Author & Global Design Practice Lead of IBM, Travel & Transportation, Chris Noessel & host Aaron Strout geek out over design, AI & agentive technology.
October 19, 2017
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Jonathan H. Corr, President & CEO, Ellie Mae: Mastering the Balancing Act of High Tech & High Touch Customer Experiences | Ep. 23

Jonathan H. Corr, President & CEO of Ellie Mae, has seen the evolution of the mortgage business. Even though technology has changed the way the mortgage industry operates, Jonathan understands that customers value high touch experiences just as much as high tech experiences. On this week’s episode, he discusses this notion and the upcoming Ellie Mae Classic, a charity golf tournament that supports Bay area charities that our firm is also excited to support!
July 27, 2017
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About What 2 Know

Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.


Aaron Strout

Aaron Strout

Aaron is the CMO of W2O, an analytics-driven, marketing and communications firm focused on the healthcare industry. He is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Sprinklr), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and current host of the award-winning What2Know podcast (iTunes) which features industry leaders talking about innovation and best practices.

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