What 2 Know
The “What 2 Know” podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you stay ahead in digital marketing and communications.
Latest From Series
Championing Cultural Competency in Healthcare: Eloiza Domingo, Executive Director and Global Head of Engagement, Diversity & Inclusion of Astellas Pharma US
Creating cultural competency within healthcare organizations is key for patients. Eloiza Domingo of Astellas Pharma US discusses the importance of cultural competency within the industry and unpacks how diversity and inclusion improves...
May 21, 2020
Understanding COVID-19: Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection, Royal Free Hospital
Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection at the Royal Free Hospital outlines what is being learned about COVID-19 and how these learnings impact treatment.
May 14, 2020
Battling COVID-19 from the Frontlines: Joseph Habboushe MD, Emergency Physician at NYU & CEO of MDCalc
Dr. Joseph Habboushe, Emergency Medicine Physician at NYU and CEO of MDCalc, shares his experience of combating COVID-19 from the ground in NYC.
May 7, 2020
Embracing Change in Order to Grow: Bryan Specht, Group President of Transformation, Consumer Activation & Marketing at W2O
W2O’s newest team member, Bryan Specht is this week's guest on What2Know. He chats about his new role at W2O, the uberization of healthcare, and key lessons learned amid COVID-19.
May 4, 2020
Purposefully Scaling, Innovating & Increasing Accessibility to Proprietary Healthcare Data: Adam Cossman, Audun Utengen, and Seth Duncan of W2O
W2O recently acquired Symplur to strengthen and scale data for smarter healthcare decision making. Our own Adam Cossman, Audun Utengen, and Seth Duncan discuss what this looks like for our clients, how we've partnered to combat COVID-19 and the power...
April 23, 2020
Communicating Thoughtfully During COVID-19: Ellen Gerstein, Head of Content & Employee Advocacy at Pfizer and Wendy Carhart, Managing Director at W2O
During COVID-19, it's essential for organizations to communicate effectively to their key stakeholders, particularly their employees. Head of Content & Employee Advocacy at Pfizer, and Managing Director of W2O, , discuss best practices for...
April 15, 2020
About What 2 Know Podcast
Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.
Host
Aaron Strout
Aaron is the CMO of W2O, an analytics-driven, marketing and communications firm focused on the healthcare industry. He is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Sprinklr), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and current host of the award-winning What2Know podcast (iTunes) which features industry leaders talking about innovation and best practices.
