What 2 Know

What 2 Know

The “What 2 Know” podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you stay ahead in digital marketing and communications.

Latest From Series

Creating a Healthier World Through Communications: Terri Sanders, SVP of Enterprise Marketing and Communication, HIMSS & Jim Weiss, Founder & CEO, Real Chemistry

Healthcare is forever changed because of COVID-19. Terri Sanders of HIMSS and our Founder & CEO, Jim Weiss, share what innovations from the pandemic can shape the future of health.
April 15, 2021

The Renaissance of Digital Health: Dr. Michael Blum, Chief Digital Transformation Officer, UCSF Health

The use of digital tools is not the same as digital transformation, so what does this mean for healthcare? Dr. Michael Blum, Chief Digital Transformation Officer of UCSF Health, joins the show to discuss the digital health renaissance, the progress needed for our industry, plus he shares a pretty clever answer for the album he'd bring on a desert island.
March 25, 2021

Bringing Real Chemistry to SXSW: Hugh Forrest, Chief Programming Officer, SXSW & Jim Weiss, CEO/Founder, Real Chemistry

Real Chemistry Founder & CEO, Jim Weiss & Hugh Forrest, Chief Programming Officer of SXSW, discuss the innovative, future-thinking nature of SXSW, the excitement around #RealChemSXSW, and reminisce on the early days of the festival.
March 11, 2021

Storytelling & Transforming Healthcare Through Information & Technology: Karen Groppe, Senior Director of Strategic Communications, HIMSS

Telling stories of how information and tech can transform healthcare is essential for the entire ecosystem. Karen Groppe, Senior Director of Strategic Communications at HIMSS joins the show to discuss this, the importance of the whole message, and her love of Earth, Wind & Fire.
February 11, 2021

Making the World a Healthier Place with AI and Data: Mary Claire Duch, President of W2O pure & Jonathan Woodring, EVP & GM of

W2O recently acquired Swoop and to better equip our clients with tech-enabled solutions. This week,'s Jonathan and W2O's Mary Claire Duch discuss our new partnership and the role tech-enablement plays in healthcare.
February 4, 2021

Making Choices to Stay Healthy: Jeff Dachis, Founder & CEO, One Drop

Empowering people with the right data to make healthy choices is the present and future of healthcare. Jeff Dachis, CEO & Founder of One Drop, discusses how the industry can make this happen and shares his appreciation of Led Zeppelin.
January 28, 2021

Listen on your favorite player

New to Podcasts? It's easy to get started!

About What 2 Know Podcast

Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.
View All Episodes


Aaron Strout

Aaron Strout

Aaron is the CMO of W2O, an analytics-driven, marketing and communications firm focused on the healthcare industry. He is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Sprinklr), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and current host of the award-winning What2Know podcast (iTunes) which features industry leaders talking about innovation and best practices.

You may also like

Subscribe to Health Podcast Network and never miss new Episodes!

Proudly supported by:

HealthXLGet Health