What 2 Know
The “What 2 Know” podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you stay ahead in digital marketing and communications.
Latest From Series
Start Where You Are, Use What You Have, Do What You Can: Amberly Lago, Motivational Speaker & Best-Selling Author
Amberly Lago, Motivational Speaker & Best-Selling Author, joins the show to share her life story, a story of true resilience. Learn how you can start where you are, use what you have, and do what you can.
July 30, 2020
Using Your Voice to Ignite Change: Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life
Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life shares how we achieve health equity, why she founded The Center for Excellence in Life, and the importance of using your voice.
July 23, 2020
A Salesman and a Farmer’s Son Walk into a Creative Agency: Frank Mazzola Co-Global Chief Creative Officer of 21GRAMS and Tom Richards, Co-Global Chief Creative Officer of 21GRAMS
Frank Mazzola and Tom Richards, Co-Global Chief Creative Officers of 21GRAMS are this week's guests of What2Know. The two discuss Tom's recent appointment to the 21GRAMS’ team and the importance of bringing thoughtful creativity into healthcare.
July 16, 2020
In Honor of Miles Hall: Taun Hall, Co-Founder of the Miles Hall Foundation
On June 2nd 2019, Miles Hall was in a mental crisis. When his family called law enforcement for help, he was shot and killed by the Walnut Creek Police. Taun Hall, Miles' mother and Co-Founder of the Miles Hall Foundation, shares his story.
July 2, 2020
Caring for Patients with Cultural Humility: Monica Gandhi, MD, MPH, San Francisco Co-Chair, AIDS Conference 2020
Physicians treating patients from marginalized communities must practice cultural humility. Dr. Monica Gandhi, SF Co-Chair for the AIDS 2020 Conference, discusses this on our latest episode of What2Know. She also shares lessons from the HIV pandemic that apply to the COVID-19 pandemic, and she discusses this year's AIDS 2020 Conference.
June 30, 2020
Championing Health Equity for All: Cynthia Carey-Grant, Oakland Co-Chair, AIDS 2020 Conference
Health equity is at the forefront of the COVID-19 conversation. Cynthia Carey-Grant, Oakland Co-Chair for the AIDS 2020 Conference joins the show to discuss health disparities within marginalized communities. She also shares the parallels between HIV and the coronavirus and highlights what she's looking forward to during this year's virtual conference.
June 25, 2020
About What 2 Know Podcast
Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.
Host
Aaron Strout
Aaron is the CMO of W2O, an analytics-driven, marketing and communications firm focused on the healthcare industry. He is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Sprinklr), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and current host of the award-winning What2Know podcast (iTunes) which features industry leaders talking about innovation and best practices.
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The Challenges of COVID-19 on Marginalized Communities
Dr. Sascha James-Conterelli shares her policy work, the added challenges COVID-19 is placing on marginalized communities, and the need to be optimistic about the future.