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What 2 Know

What 2 Know

The “What 2 Know” podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you stay ahead in digital marketing and communications.

Latest From Series

Encouraging Clinical Trial Participation: Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development

Conducting clinical trials properly is essential for participation. Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development, discusses how to design clinical trials well and he shares how technology has...
December 24, 2019

Confronting Racial Bias and Disparities in Healthcare: Nikole Hannah-Jones, Investigative Reporter of The New York Times Magazine and Creator of The 1619 Project

Nikole Hannah Jones, Investigative Reporter at The New York Times Magazine and Creator of The 1619 Project, discusses racial inequities within healthcare and shares her perspective on what it will take to reverse these biases.
December 19, 2019

Investing in Medical Devices: Dennis McWilliams, Venture Partner of Santé Ventures & Managing Director of SparkMed Advisors

Investing in medical devices involves a critical eye for innovation and a passion for making the world a healthier place. Dennis McWilliams of Santé Ventures and SparkMed Advisors dives into this, he predicts the future of healthcare, plus he gives...
December 12, 2019

Building Inclusive Workplaces for Women: Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O

WSJ Women in the Workplace is an event that brings together business leaders to have a real conversation about how managers, executives and companies can be better at building inclusive workplaces. Brooke Bullen, Group Director of W2O, Abby...
November 21, 2019

Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know

Ready to get to know the man behind the mic? Host of What2Know and W2O CMO, Aaron Strout is this week's guest. He chats with Lisa Kalfus, VP of Marketing at Wente, about all things marketing and about the mentors who have impacted him profoundly....
November 14, 2019

Marching For Our Lives: Ariel Hobbs, Board Member of March For Our Lives, Lauren Hogg, Co-Founder of March For Our Lives & Delaney Tarr, Co-Founder of March For Our Lives

Delaney Tarr, Lauren Hogg, Co-Founders of March For Our Lives, and Board Member, Ariel Hobbs join us this week. They chat about leveraging social media to create a movement, they open up about the challenges of activism, plus share some of their...
November 7, 2019

About What 2 Know Podcast

Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.
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Host

Aaron Strout

Aaron Strout

Aaron is the CMO of W2O, an analytics-driven, marketing and communications firm focused on the healthcare industry. He is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Sprinklr), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and current host of the award-winning What2Know podcast (iTunes) which features industry leaders talking about innovation and best practices.

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