What 2 Know
The “What 2 Know” podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you stay ahead in digital marketing and communications.
Latest From Series
Embodying Fearlessness as an Executive: Robin Toft, Author and CEO & Founder, Toft Group
Being an elite executive demands bravery. Author and CEO & Founder of Toft Group, Robin Toft, unpacks how execs can learn to be fearless. Plus, she shares why diversity and gender inclusion is sound for business, and discusses her latest book.
August 15, 2019
Storytelling and Standing Up to Cancer: Katie Couric, Award-Winning Journalist & Cancer Advocate
This week on What2Know, Katie Couric, award-winning Journalist and Cancer Advocate, joins the show to cover an array of topics. During this episode she discusses her company, her passion for supporting cancer caregivers, and even examines the...
July 31, 2019
Exploring the Future of Immuno-Oncology: Dr. James P. Allison, Nobel Prize Winner & Jill O’Donell-Tormey, CEO of Cancer Research Institute
Cancer has afflicted all of us in some way, shape or another. Dr. James P. Allison, Nobel Prize Winner and Jill O-Donell-Tormey, CEO of Cancer Reasearch Institute, dive deep into the past, present and future state of immuno-oncology – a form of...
June 23, 2019
Giving Youth their Moon Shot: Nancy Conrad, Founder & Chairman, Conrad Foundation
Giving youth their moon shot is best for our future. Nancy Conrad, Founder and Chairman of the Conrad Foundation, discusses the role the Conrad Challenge plays in helping youth design the future, she discusses her late husband, Pete Conrad, former...
June 13, 2019
Investing in Organizational Relevance: Gary Grates, Principal, W2O
Relevance is the new reputation. Gary Grates, W2O's Principal, dives into the importance of relevance, he dissects the unique position it plays in healthcare, and he discusses how W2O is partnering with clients to prioritize their organizational...
June 7, 2019
Making the World a Healthier Place Through Marketing Communications: Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital
We recently announced our partnership with New Mountain Capital. This partnership will accelerate the continued growth and scale of the firm, so we're able to continue to meet the evolving needs of our clients. On this week's episode, Jim Weiss,...
May 30, 2019
About What 2 Know Podcast
Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.
Host
Aaron Strout
Aaron is the CMO of W2O, an analytics-driven, marketing and communications firm focused on the healthcare industry. He is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Sprinklr), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and current host of the award-winning What2Know podcast (iTunes) which features industry leaders talking about innovation and best practices.
