Newsletter
The Real Chemistry Podcast

The Real Chemistry Podcast

The Real Chemistry podcast connects the dots between our guests and the innovative work they do to show up and shape the future of healthcare.

All Episodes

Improving Patient Care through Better Data Interoperability: Frank Harvey, CEO, Surescripts

In this week’s episode, Surescripts CEO Frank Harvey discusses how Surescripts is improving healthcare data interoperability and better empowering pharmacists to provide primary care to patients.
December 1, 2022
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Harnessing the Human Approach: Harpreet Sood, MD, VP, Primary Care & Clinical Partnerships, Huma

Huma VP of Primary Care & Clinical Partnerships Harpreet Sood, MD discusses shifts in the digital health market and how Huma differentiates itself through a focus on patient centricity and collaboration across healthcare systems and teams. 
November 24, 2022
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Simplifying Medicine with Technology: Matt Titus, VP & Chief Commercial Officer, epocrates

Data and technology should make physicians’ lives simpler, not more complicated. Matt Titus, VP & Chief Commercial Officer, epocrates, shares how his team is making an impact.
November 10, 2022
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Advocating for Patients: Elle Cole, Founder of Cleverly Changing, Patient Advocate & Author

Working toward creating better patient outcomes and experiences is something we have in common with Elle Cole, Founder of Cleverly Changing, Patient Advocate & Author.
November 3, 2022
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Assessing the State of COVID-19: Monica Gandhi MD, MPH, Professor of Medicine, UCSF

The doctor will see you now! Monica Gandhi, MD, MPH, Professor of Medicine, UCSF, is back on the show, and she’s talking about all things COVID-19, flu, and vaccines.
October 27, 2022
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Investing in Marketing & Analytics: Mark Stouse, Chairman & CEO, Proof

Investing in marketing and analytics is critical to navigating your organization successfully. Mark Stouse, Chairman & CEO of Proof, and Jim Weiss, Founder & Chairman of Real Chemistry, join the show to discuss this and the current state of marketing.
October 20, 2022
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Advancing Health Equity: Mary Stutts, Chief Global Health Equity & Inclusion Officer, Real Chemistry

Mary Stutts, Real Chemistry’s Chief Global Health Equity and Inclusion Officer, is back on the show to discuss why investing in health equity makes our industry more inclusive, digitally driven, equitable, and, ultimately, more profitable. 
October 13, 2022
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Addressing Aging: Juliette Han, PhD, COO & CFO, Cambrian BioPharma

Addressing aging is a challenge that our client Juliette Han, PhD, COO and CFO of Cambrian BioPharma, welcomes because it's universal. Learn how Dr. Han and her team are aiming to increase "lifespan."
October 6, 2022
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Addressing Aging: Juliette Han, PhD, COO & CFO, Cambrian BioPharma

Addressing aging is a challenge that our client Juliette Han, PhD, COO and CFO of Cambrian BioPharma, welcomes because it's universal. Learn how Dr. Han and her team are aiming to increase "healthspan."
October 6, 2022
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Accelerating the American Cancer Society’s Mission: Alice Lin Pomponio, Managing Director, BrightEdge Fund

This week’s guest is dedicated to accelerating the American Cancer Society’s (ACS) mission. Alice Lin Pomponio joins the show to discuss how the BrightEdge Fund accelerates the ACS’ goal to reduce cancer mortality, end pain and suffering, and advance health equity. Plus, she shares her love of a hit Broadway musical.
September 8, 2022
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Accelerating Diversity & Inclusion: Marcus Sawyerr, Founder & CEO, EQ Community

Marcus Sawyerr, Founder & CEO of EQ Community, rejoins the show, but a lot has changed since the last time we spoke, like his mission to accelerate diversity and inclusion. And some things have remained the same, like his appreciation of JAY-Z.
September 1, 2022
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Revolutionizing Neurodiagnostics and Brain Therapeutics: Mary Lou Jepsen, Ph.D., CEO & Founder, Openwater

Inventor, trailblazer and one of the 100 most influential people in the world, according to TIME Magazine, Mary Lou Jepsen, Ph.D., joins the show. She shares how her company, Openwater, is changing the game in neurotherapeutics and why she'd want a record player on a deserted island.  Learn more about this incredible work via Dr. Jepsen’s Life Itself talk.
August 4, 2022
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Keeping the Biomedical Innovation System Humming: Peter Kolchinsky, Ph.D., Biotech Investor, Scientist & Author

Biotech investor, scientist and author Peter Kolchinsky, Ph.D. joins the show with our Founder and Chairman, Jim Weiss, to discuss what the passing of the Prescription Drug Pricing Reform bill would mean for our industry.
July 27, 2022
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Making Health Care Approachable: Dr. Geeta Nayyar, Chief Medical Officer, Salesforce

Making health information more approachable, simple and easy to understand will improve health literacy and ultimately improve patient outcomes. Dr. Geeta Nayyar, Chief Medical Officer of Salesforce, joins the show to discuss health misinformation and her takeaways from the Life Itself conference, plus she shares her love of U2.
July 21, 2022
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Honoring and Celebrating Caregivers: Alexandra Drane, CEO & Co-Founder, ARCHANGELS

Unpaid caregiving can often feel like a thankless job. This week’s guest, Alexandra Drane, is here to change that with her organization ARCHANGELS.
July 14, 2022
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Fighting Hate for Good: Jonathan Greenblatt, CEO & National Director, Anti-Defamation League

Securing justice and fair treatment for all is at the core of what Anti-Defamation League’s work. Jonathan Greenblatt, CEO & National Director of the ADL, discusses how we can fight all forms of hate for good with Jim Weiss, Real Chemistry Founder & Chairman.
June 30, 2022
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Putting Patients, Caregivers, and Community at the Center: Sally Schaeffer, VP of Community Engagement Strategy, Real Chemistry

Patients, caregivers, and their communities are at the center of our work, and nobody is a better advocate for these individuals than Sally Schaeffer our, VP of Community Engagement Strategy. In this episode, Sally tells her heartbreaking yet inspiring story of advocating for Sudden Unexpected Death in Epilepsy (SUDEP), learning how to be there for those experiencing grief, and sharing patients’ authentic voices in health care communications.
June 23, 2022
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Electing Scientific and Health Care Leaders during Turbulent Times: Shaughnessy Naughton, Founder/President of 314 Action

Our guest this week is an expert in harnessing the voices of trusted scientific sources to spread vital health information. Action 314’s Founder and President, Shaughnessy Naughton, sits down to discuss why electing scientific and health care experts to our government re-builds trust during turbulent times.
June 9, 2022
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Evolving the ASCO Experience: Real Chemistry Experts Dissect Trends Driving the Future of Medical Congresses

The cancer landscape is evolving at record speed – and so too are the expectations and experiences of attendees at the annual ASCO (American Society for Clinical Oncology) meeting, held annually in Chicago from June 3-7. Join Real Chemistry’s Jennifer Paganelli, Ujwal Pyati, and Brandon Pletsch, some our medical, media and creative experts, as they dissect trends shaping the optimal “art & science” approach to creating meaningful – and memorable – experiences at ASCO, the largest international cancer meeting of researchers, health care professionals, advocates and industry.
May 31, 2022
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Understanding Current Risks, Treatments, and Prevention of COVID-19: Dr. Monica Gandhi (UCSF/ San Francisco General Hospital) and Jim Weiss (Real Chemistry Founder and Chairman)

We’re back with Dr. Monica Gandhi and our own Jim Weiss! We’ve loved checking in with these two about the current state of COVID-19, and this time, they delivered an uplifting assessment and a ton of recent data and studies to back it up.
May 12, 2022
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Disrupting the Social Media World: Talking Elon Musk’s Twitter Deal with Chuck Hemann, Anke Knospe, and Jurgen Castro

Last week, Elon Musk bought Twitter, plunging the platform and our role in it into an uncertain future. At the highest level, what could this mean for health care communicators, practitioners, and patients looking for information? We sat down with our own social media experts, Chuck Hemann, Anke Knospe, and Jurgen Castro to hear their expert opinions.
May 5, 2022
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Liberating Menstruators from Painful & Messy Periods: Lauren Wang, Founder & CEO, The Flex Company

We’re diving into a new topic on the podcast: menstrual health. Lauren Wang, Founder and CEO of The Flex Company, discusses how her company innovates in health care and makes periods a more normal and empathetic topic in everyday life. Plus, she shares her expert advice for female entrepreneurs pitching to a room full of men.  
April 21, 2022
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Looking Toward the Future: Shankar Narayanan, CEO, Real Chemistry

Our CEO, Shankar Narayanan, joins us for this week’s show. He opens up about why he joined Real Chemistry and shares where the industry and our organization are headed.  Plus, he shares his ideal mixtape that will definitely give you earbud envy.
March 18, 2022
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Living with an Endemic & the Future of Health Care: Peter Marks M.D., PhD., Director of CBER, FDA

Check out the first episode of the year with Dr. Peter Marks, Director of the Center for Biologics Evaluation and Research, FDA, and Jim Weiss, our Founder, and Chairman! Learn about how the US is evolving to living with an endemic, the role of communications for the FDA, and what's in store for the next generation of therapies.
February 10, 2022
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Addressing the Omicron Variant: Dr. Monica Gandhi, Professor of Medicine, UCSF

As we head into the holiday season, there are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi, Professor of Medicine at UCSF, joins the show to unpack the nuances of Omicron and share why she's optimistic about where we are in the pandemic.
December 23, 2021
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Applying Lessons Learned from COVID-19: Dr. Scott Gottlieb, Former Commissioner, FDA

The year's final episode is here, and we saved the best for last! Dr. Scott Gottlieb, former FDA Commissioner, chats with Jim Weiss, our Founder & Chairman, about lessons learned from COVID-19, how variants will impact our future (i.e., JP Morgan 2022), and how we can prepare for the next pandemic.
December 16, 2021
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Coming Out as LGBTQIA+: Beth Weiss, Global Head of Facilities, Real Chemistry & Jim Weiss, Founder & CEO, Real Chemistry

It's a family affair on this week's episode of the show! Our Global Head of Facilities, Beth Weiss, and Jim Weiss, our Founder, and CEO, join the show to chat about Beth's coming out journey and the importance of living as your authentic self.
October 28, 2021
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Defining Market Access & Value: Amy Grogg, PharmD, Market Access and Value-Based Pricing Industry Leader

Curious about the basics of market access and value? Amy Grogg, PharmD, one of our CEO Advisory Board Members, joins the show to unpack all things market access and value. Plus, she dives into her appreciation of Green Day.
October 14, 2021
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Ending Cancer as We Know It: Sung Poblete, President & CEO, Stand Up To Cancer

If Sung Poblete had one wish, it would be to put her company out of business because cancer as we know it is no more. The President & CEO of Stand Up to Cancer joins the show to discuss the mission of making every cancer patient a long-term survivor and shares her admiration of Rufus Wainwright.
October 7, 2021
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Creating Change & Transformation in Healthcare: Maimah Karmo, President & CEO, Tigerlily Foundation

This week's guest is a true changemaker and force for good in healthcare. Maimah Karmo, President & CEO of the Tigerlily Foundation joins the show to discuss how she's advocating and driving actionable solutions in our industry. Plus, she shares her love of Michael Jackson’s Thriller album.
September 2, 2021
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Incorporating Health Equity into Everything You Do: Mary Stutts, Chief Global Inclusion & Health Equity Officer, Real Chemistry

She’s back! Mary Stutts, Chief Global Inclusion & Health Equity Officer of Real Chemistry, joins the show again to discuss how to integrate health equity into everything you do.
August 5, 2021
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Unlocking Siloed Health Data: Ardy Arianpour, CEO & Co-Founder, Seqster & Larry Mickelberg, Group President, Real Chemistry

Health data is medicine, according to Ardy Arianpour, CEO & Co-Founder of Seqster. Ardy is joined by Real Chemistry’s Larry Mickelberg to discuss how we can break down health data silos and what that would mean for the future of healthcare.
July 29, 2021
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Celebrating the Extraordinary Minds of Health & Medicine: Marc Hodosh, Co-Creator, TEDMED & Founder & Co-Host, LIFE ITSELF with Dr. Sanjay Gupta

Co-Creator of TEDMED and Founder & Co-Host, LIFE ITSELF, with Dr. Sanjay Gupta, Marc Hodosh, joins the show to discuss his upcoming health conference and the genesis of TEDMED. Plus, he shares why he'd bring a CD with him on a deserted island.
July 23, 2021
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Designing an Equitable Healthcare System: André Blackman, Onboard Health & Abby Hayes, Real Chemistry

We can’t undo 400 years of systemic racism in a week, creating equitable healthcare takes a movement not a moment. André Blackman, Founder & CEO of Onboard Health & Abby Hayes, Practice Leader of DE&I Engagement, Real Chemistry join this week’s episode to discuss designing an equitable healthcare system.
June 10, 2021
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Introducing the Real Chemistry Podcast

New name, same ethos.
June 3, 2021
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Celebrating Our Healthcare Heroes: Sandra Lindsay, Director of Patient Care – Critical Care, Long Island Jewish Medical Center/Northwell Health

It is an honor to have Sandra Lindsay, a critical care nurse, and the first person in the US to receive the COVID-19 vaccine join our show. As a healthcare hero, she opens up about her frontline experience and the importance of vaccinations, plus she discusses her appreciation of Bob Marley.
May 27, 2021
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Ensuring Pancreatic Cancer Patients Can Thrive: Julie Fleshman, President & CEO, PanCAN

Doubling the survival rate of pancreatic cancer is an ambitious goal but a noble one. Julie Fleshman joins the show to discuss how her organization, PanCAN, is ensuring a world in which all pancreatic cancer patients will thrive.
May 13, 2021
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Being a Change Driver: La Tonya Davis, Founder, Chief Hope Dealer & Podcast Host of The Breast Talk Ever

Host of The Breast Talk Ever podcast, Breast Cancer survivor, and committed change driver, La Tonya Davis joins this week’s show to share her truly inspiring story.
May 6, 2021
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Solving Complex Problems in Cancer Care: Dr. Omolola Salako, Oncologist & Founder of Oncopadi

Dr. Omolola Salako, 5th Annual Grand Prize winner of the Astellas Oncology C3 Prize, joins the podcast to discuss her experience as an oncologist turned innovator and founder of a digital health tech startup. Learn about how she is working to empower patients in her home country of Nigeria.
April 29, 2021
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Creating a Healthier World Through Communications: Terri Sanders, SVP of Enterprise Marketing and Communication, HIMSS & Jim Weiss, Founder & CEO, Real Chemistry

Healthcare is forever changed because of COVID-19. Terri Sanders of HIMSS and our Founder & CEO, Jim Weiss, share what innovations from the pandemic can shape the future of health.
April 15, 2021
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The Renaissance of Digital Health: Dr. Michael Blum, Chief Digital Transformation Officer, UCSF Health

The use of digital tools is not the same as digital transformation, so what does this mean for healthcare? Dr. Michael Blum, Chief Digital Transformation Officer of UCSF Health, joins the show to discuss the digital health renaissance, the progress needed for our industry, plus he shares a pretty clever answer for the album he'd bring on a desert island.
March 25, 2021
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Bringing Real Chemistry to SXSW: Hugh Forrest, Chief Programming Officer, SXSW & Jim Weiss, CEO/Founder, Real Chemistry

Real Chemistry Founder & CEO, Jim Weiss & Hugh Forrest, Chief Programming Officer of SXSW, discuss the innovative, future-thinking nature of SXSW, the excitement around #RealChemSXSW, and reminisce on the early days of the festival.
March 11, 2021
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Storytelling & Transforming Healthcare Through Information & Technology: Karen Groppe, Senior Director of Strategic Communications, HIMSS

Telling stories of how information and tech can transform healthcare is essential for the entire ecosystem. Karen Groppe, Senior Director of Strategic Communications at HIMSS joins the show to discuss this, the importance of the whole message, and her love of Earth, Wind & Fire.
February 11, 2021
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Making the World a Healthier Place with AI and Data: Mary Claire Duch, President of W2O pure & Jonathan Woodring, EVP & GM of IPM.ai

W2O recently acquired Swoop and IPM.ai to better equip our clients with tech-enabled solutions. This week, IPM.ai's Jonathan and W2O's Mary Claire Duch discuss our new partnership and the role tech-enablement plays in healthcare.
February 4, 2021
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Making Choices to Stay Healthy: Jeff Dachis, Founder & CEO, One Drop

Empowering people with the right data to make healthy choices is the present and future of healthcare. Jeff Dachis, CEO & Founder of One Drop, discusses how the industry can make this happen and shares his appreciation of Led Zeppelin.
January 28, 2021
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Allowing People to Bring their Authentic Selves to Work: Marcia Windross, Head of DE&I, W2O

Creating a workplace where people can bring their authentic selves to work leads to creativity and innovation. Our Head of DE&I, Marcia Windross discusses the importance of DE&I for companies and highlights National Mentoring Month and the impact of mentorship.
January 21, 2021
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Standing Up Sanitizing Stations & Meeting a Need: Kelsey Carroll, Founder of Stand Up Stations

Necessity is the mother of invention — this certainly holds true for Kelsey Carroll, Founder of Stand Up Stations. Kelsey joins the show to discuss how her business launched during COVID-19 and how they've evolved their company over time.
December 17, 2020
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Preventing, Detecting & Treating Colon Cancer: Brooks Bell, Colonoscopy Enthusiast & Board Member of the Colorectal Cancer Alliance

Colonoscopy Enthusiast & Colorectal Cancer Alliance Board Member, Brooks Bell, joins the show to share her colon cancer story. Plus, she discusses the importance of advocacy and ways we can all prevent, detect, and treat the third most common type of cancer.
December 10, 2020
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Distinguishing Digital from Data: Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer

Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.
December 3, 2020
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Giving Gratitude & Pausing to Reflect: Aaron Strout, CMO of W2O & Host of What2Know

Happy Thanksgiving eve! Aaron Strout, Host of What2Know & CMO of W2O, reflects on the topics, guests, and intentions of this year's episodes with the content producer of the podcast, Maya Ollie. Plus, you’ll hear, which guest is at the top of his wish list.
November 25, 2020
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Giving Up Screens One Day a Week to Get Back Connection: Tiffany Shlain, Emmy-nominated Filmmaker, Founder of The Webby Awards & Author

Prioritizing mental health is important to your overall well-being, productivity, and happiness. Tiffany Shlain, Emmy-nominated Filmmaker, Author & Founder of The Webby Awards, shares the power of giving up screens one day a week.
November 19, 2020
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Using Data to Help People Do More, Feel Better & Live Longer: Sara Hughes, SVP & Head of Biostatistics, GSK

The importance of data and statistics in the healthcare industry cannot be overstated. Sara Hughes, SVP & Head of Biostatistics at GSK joins the show to discuss the role of data in health, and shares how leveraging statistics can create a healthier world.
November 12, 2020
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Health Citizenship & the 2020 Election: Jane Sarasohn-Kahn, Health Economist, Author & Advisor, THINK-Health and Health Populi Blog

Jane Sarasohn-Kahn, Author, Health Economist & Advisor, rejoins the show and her message about health citizenship could not be timelier. She unpacks the 2020 Election, key trends, COVID-19, and what this all potentially means for healthcare.
November 5, 2020
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Investing in Women: Jesse Draper, Founder & General Partner, Halogen Ventures

Welcome back, Jesse Draper, Founder & General Partner of Halogen Ventures! Jesse joins the show to discuss her recent, viral Medium article, plus she shares the importance of investing in women and unpacks why this is an opportunity, not a charity.
October 22, 2020
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Changing Society by Playing Fair: Eve Rodsky, New York Times Best-Selling Author & Keynote Speaker

Eve Rodsky, NYT Best-Selling Author and Keynote Speaker, shares how changing society for the better starts in our homes. Learn practical ways that couples can play fair and create equity for one another, plus she shares her one wish for the world.
October 15, 2020
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Bridging the Gap Between Hollywood and Healthcare: Matt Lalin & Jared Weiss, Founders and Managing Partners of starpower

Earlier this week we announced starpower is a part of the W2O team! W2O Global President, Jennifer Gottlieb, chats with starpower Founders and Managing Partners, Matt Lalin and Jared Weiss, to discuss why we made our long-standing partnership official, the power of influencer marketing, and how we will continue to be first at what's next in healthcare.
October 8, 2020
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Empowering Health Systems with Technology: Hemant Taneja, Founder of Commure, Managing Director of General Cataylst & Author

Hemant Taneja, Investor, Entrepreneur, and Author joins the show to discuss the importance of health assurance, shares why tech shouldn't disrupt health and reminisces over Bob Marley.
October 1, 2020
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Using Ideas Beyond Medicine to Impact Cancer: Daniella Koren, 2019 Innovation Prize Winner of the C3 Prize and CEO of Arches Technology

Daniella Koren, CEO and founder of Arches Technology, joins the show to share her experience as a past winner of the Astellas Oncology’s C3 Prize, her expertise as an entrepreneur and how others can apply for the C3 Prize before the application window closes on September 28, 2020. Daniella also discusses how Arches Technology developed MyCareCompass, a digital patient education, and engagement program, to help people impacted by cancer navigate everyday care by providing relevant information and evidence-based education in an easy-to-understand format, one step at a time.
September 24, 2020
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Creating Agile Drug Development for Pandemics: Gareth Griffiths, Professor of Clinical Trials at University of Southampton & Saye Khoo, Professor of Pharmacology & Therapeutics at University of Liverpool

Redesigning conventional drug development to function efficiently during COVID-19 and other pandemics is essential. Professor Gareth Griffiths and Professor Saye Khoo explain how their platform, AGILE, is designed to do this necessary work.
September 18, 2020
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Understanding a Value-Based Care Healthcare System: Guy D’Andrea, Founder & Managing Partner, Discern Health

Guy D’Andrea, Founder & Managing Partner of Discern Health (a W2O company), outlines the fundamentals of value-based healthcare, he discusses Discern and W2O's recent partnership and shares his love of U2.
August 20, 2020
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Creating a Playbook for Data Privacy: Dan Linton, Global Data Privacy Officer, W2O

W2O’s Global Privacy Officer, Dan Linton, joins the show to discuss how our recent survey serves as a data privacy playbook for healthcare companies, how our findings were impacted by COVID-19, and what this research means for the healthcare industry as a whole.
August 13, 2020
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Start Where You Are, Use What You Have, Do What You Can: Amberly Lago, Motivational Speaker & Best-Selling Author

Amberly Lago, Motivational Speaker & Best-Selling Author, joins the show to share her life story, a story of true resilience. Learn how you can start where you are, use what you have, and do what you can.
July 30, 2020
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Using Your Voice to Ignite Change: Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life

Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life shares how we achieve health equity, why she founded The Center for Excellence in Life, and the importance of using your voice.
July 23, 2020
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A Salesman and a Farmer’s Son Walk into a Creative Agency: Frank Mazzola Co-Global Chief Creative Officer of 21GRAMS and Tom Richards, Co-Global Chief Creative Officer of 21GRAMS

Frank Mazzola and Tom Richards, Co-Global Chief Creative Officers of 21GRAMS are this week's guests of What2Know. The two discuss Tom's recent appointment to the 21GRAMS’ team and the importance of bringing thoughtful creativity into healthcare.
July 16, 2020
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In Honor of Miles Hall: Taun Hall, Co-Founder of the Miles Hall Foundation

On June 2nd 2019, Miles Hall was in a mental crisis. When his family called law enforcement for help, he was shot and killed by the Walnut Creek Police. Taun Hall, Miles' mother and Co-Founder of the Miles Hall Foundation, shares his story.
July 2, 2020
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Caring for Patients with Cultural Humility: Monica Gandhi, MD, MPH, San Francisco Co-Chair, AIDS Conference 2020

Physicians treating patients from marginalized communities must practice cultural humility. Dr. Monica Gandhi, SF Co-Chair for the AIDS 2020 Conference, discusses this on our latest episode of What2Know. She also shares lessons from the HIV pandemic that apply to the COVID-19 pandemic, and she discusses this year's AIDS 2020 Conference.
June 30, 2020
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Championing Health Equity for All: Cynthia Carey-Grant, Oakland Co-Chair, AIDS 2020 Conference

Health equity is at the forefront of the COVID-19 conversation. Cynthia Carey-Grant, Oakland Co-Chair for the AIDS 2020 Conference joins the show to discuss health disparities within marginalized communities. She also shares the parallels between HIV and the coronavirus and highlights what she's looking forward to during this year's virtual conference.
June 25, 2020
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Transforming the Lives of People Living with Neuromuscular Diseases: Lynn O'Connor Vos, President & CEO, Muscular Dystrophy Association

Jennifer Gottlieb, W2O Global President, and Muscular Dystrophy Association (MDA) Board Member chats with Lynn O'Connor Vos, President & CEO of the MDA. The two discuss how the MDA has pivoted amid COVID-19 and how the MDA is transforming the lives of people with neuromuscular diseases.
June 22, 2020
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Transforming an Organization Amid COVID-19: Jeff Davidson, Co-Founder & Co-CEO of Camp Gladiator

Jeff Davidson, Co-Founder & Co-CEO of Camp Gladiator, discusses how the fitness platform has adjusted to COVID-19 and shares key organizational learnings gleaned during the pandemic.
May 28, 2020
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Championing Cultural Competency in Healthcare: Eloiza Domingo, Executive Director and Global Head of Engagement, Diversity & Inclusion of Astellas Pharma US

Creating cultural competency within healthcare organizations is key for patients. Eloiza Domingo of Astellas Pharma US discusses the importance of cultural competency within the industry and unpacks how diversity and inclusion improves patient outcomes.
May 21, 2020
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Understanding COVID-19: Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection, Royal Free Hospital

Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection at the Royal Free Hospital outlines what is being learned about COVID-19 and how these learnings impact treatment.
May 14, 2020
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Battling COVID-19 from the Frontlines: Joseph Habboushe MD, Emergency Physician at NYU & CEO of MDCalc

Dr. Joseph Habboushe, Emergency Medicine Physician at NYU and CEO of MDCalc, shares his experience of combating COVID-19 from the ground in NYC.
May 7, 2020
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Embracing Change in Order to Grow: Bryan Specht, Group President of Transformation, Consumer Activation & Marketing at W2O

W2O’s newest team member, Bryan Specht is this week's guest on What2Know. He chats about his new role at W2O, the uberization of healthcare, and key lessons learned amid COVID-19.
May 4, 2020
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Purposefully Scaling, Innovating & Increasing Accessibility to Proprietary Healthcare Data: Adam Cossman, Audun Utengen, and Seth Duncan of W2O

W2O recently acquired Symplur to strengthen and scale data for smarter healthcare decision making. Our own Adam Cossman, Audun Utengen, and Seth Duncan discuss what this looks like for our clients, how we've partnered to combat COVID-19 and the power of social data within the industry.
April 23, 2020
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Communicating Thoughtfully During COVID-19: Ellen Gerstein, Head of Content & Employee Advocacy at Pfizer and Wendy Carhart, Managing Director at W2O

During COVID-19, it's essential for organizations to communicate effectively to their key stakeholders, particularly their employees. Ellen Gerstein, Head of Content & Employee Advocacy at Pfizer, and Managing Director of W2O, Wendy Carhart, discuss best practices for organizations to follow.
April 15, 2020
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Taking Action Against the Coronavirus: Dilawar Syed, President & CEO, Lumiata

There are actions our leaders and society can take to combat the coronavirus. Dilawar Syed, President & CEO of Lumiata, discusses steps to fight COVID-19, he shares the role government is playing, plus he unpacks how AI can be part of the solution.
April 2, 2020
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Making Sense of the Coronavirus: Angela Rasmussen, PhD, Associate Research Scientist, Columbia University Mailman School of Public Health

Dr. Angela Rasmussen, Associate Research Scientist at Columbia University Mailman School of Public Health, discusses misconceptions around the corona virus, the importance of investment in public health, and what we all can do about COVID 19.
March 12, 2020
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Swimming to Fight Cancer: Rob Butcher, President & CEO, Swim Across America

We took a short break, but we’re back! This week, Rob Butcher, President & CEO of Swim Across America joins the show. He shares the importance of funding cancer research, discusses how his organization raises money to support research, plus he gives two solid book recommendations.
February 27, 2020
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Encouraging Clinical Trial Participation: Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development

Conducting clinical trials properly is essential for participation. Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development, discusses how to design clinical trials well and he shares how technology has changed the industry.
December 24, 2019
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Confronting Racial Bias and Disparities in Healthcare: Nikole Hannah-Jones, Investigative Reporter of The New York Times Magazine and Creator of The 1619 Project

Nikole Hannah Jones, Investigative Reporter at The New York Times Magazine and Creator of The 1619 Project, discusses racial inequities within healthcare and shares her perspective on what it will take to reverse these biases.
December 19, 2019
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Investing in Medical Devices: Dennis McWilliams, Venture Partner of Santé Ventures & Managing Director of SparkMed Advisors

Investing in medical devices involves a critical eye for innovation and a passion for making the world a healthier place. Dennis McWilliams of Santé Ventures and SparkMed Advisors dives into this, he predicts the future of healthcare, plus he gives his 6,200-page book recommendation.
December 12, 2019
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Building Inclusive Workplaces for Women: Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O

WSJ Women in the Workplace is an event that brings together business leaders to have a real conversation about how managers, executives and companies can be better at building inclusive workplaces. Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O, share key learnings from the event.
November 21, 2019
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Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know

Ready to get to know the man behind the mic? Host of What2Know and W2O CMO, Aaron Strout is this week's guest. He chats with Lisa Kalfus, VP of Marketing at Wente, about all things marketing and about the mentors who have impacted him profoundly. Plus, he shares two stellar book recs.
November 14, 2019
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Marching For Our Lives: Ariel Hobbs, Board Member of March For Our Lives, Lauren Hogg, Co-Founder of March For Our Lives & Delaney Tarr, Co-Founder of March For Our Lives

Delaney Tarr, Lauren Hogg, Co-Founders of March For Our Lives, and Board Member, Ariel Hobbs join us this week. They chat about leveraging social media to create a movement, they open up about the challenges of activism, plus share some of their favorite albums.
November 7, 2019
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Making Space for Diversity & Inclusion: Dr. Michael Lomax, President & CEO, United Negro College Fund

Making space for diversity and inclusion is critical in every industry. Dr. Michael Lomax, President & CEO of the United Negro College Fund, discusses this, the impact of UNCF’s work, and his affinity for bel canto-style opera.
October 31, 2019
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Delivering an Actionable & Personalized Healthcare Experience: Carina Edwards, CEO, Quil Health

Meeting patients where they are, through actionable and personalized healthcare experiences, is essential for both them and their caregivers. Carina Edwards, CEO of Quil Health, dives into this, the power of tech within health, and her life as a secret introvert.
October 17, 2019
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Empowering Girls: Diana Kapp, Writer, Journalist & Author of Girls Who Run the World

This week's guest, Diana Kapp, discusses her book "of Girls Who Run the World", unpacks how we all can contribute to real progress for women, and delves into the purpose behind her recent open-letter to Forbes.
October 10, 2019
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Establishing Health Citizenship: Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health

Establishing health citizenship is critical for better health outcomes, according to this week’s guest. Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health discusses key trends in health consumerism, health economics, and her latest book.
September 19, 2019
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Creating the World’s Greatest Internship: Paulo Simas, Chief Creative Officer of W2O and Trevor Hubbard, CEO & Executive Creative Director of Butchershop

Building the World's Greatest Internship requires collaboration and creativity. Paulo Simas, Chief Creative Officer of W2O and Trevor Hubbard, CEO & Executive Creative Director of Butchershop, discuss building the ideal internship.
August 22, 2019
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Embodying Fearlessness as an Executive: Robin Toft, Author and CEO & Founder, Toft Group

Being an elite executive demands bravery. Author and CEO & Founder of Toft Group, Robin Toft, unpacks how execs can learn to be fearless. Plus, she shares why diversity and gender inclusion is sound for business, and discusses her latest book.
August 15, 2019
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Storytelling and Standing Up to Cancer: Katie Couric, Award-Winning Journalist & Cancer Advocate

This week on What2Know, Katie Couric, award-winning Journalist and Cancer Advocate, joins the show to cover an array of topics. During this episode she discusses her company, her passion for supporting cancer caregivers, and even examines the evolution of news.
July 31, 2019
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Exploring the Future of Immuno-Oncology: Dr. James P. Allison, Nobel Prize Winner & Jill O’Donell-Tormey, CEO of Cancer Research Institute

Cancer has afflicted all of us in some way, shape or another. Dr. James P. Allison, Nobel Prize Winner and Jill O-Donell-Tormey, CEO of Cancer Reasearch Institute, dive deep into the past, present and future state of immuno-oncology – a form of cancer treatment that uses the body’s own immune system to fight this horrible disease.
June 23, 2019
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Giving Youth their Moon Shot: Nancy Conrad, Founder & Chairman, Conrad Foundation

Giving youth their moon shot is best for our future. Nancy Conrad, Founder and Chairman of the Conrad Foundation, discusses the role the Conrad Challenge plays in helping youth design the future, she discusses her late husband, Pete Conrad, former NASA Astronaut, plus she shares her life motto.  
June 13, 2019
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Investing in Organizational Relevance: Gary Grates, Principal, W2O

Relevance is the new reputation. Gary Grates, W2O's Principal, dives into the importance of relevance, he dissects the unique position it plays in healthcare, and he discusses how W2O is partnering with clients to prioritize their organizational relevance. 
June 7, 2019
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Making the World a Healthier Place Through Marketing Communications: Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital

We recently announced our partnership with New Mountain Capital. This partnership will accelerate the continued growth and scale of the firm, so we're able to continue to meet the evolving needs of our clients. On this week's episode, Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital, share how we are working together to make the world a healthier place through marketing communications. 
May 30, 2019
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Looking Beyond Treatment to Improve the Cancer Care Journey: Bill Rancic, Entrepreneur & Mark Reisenauer, SVP of Oncology at Astellas Pharma

Looking beyond treatment is key to improving the cancer care journey. This week Entrepreneur Bill Rancic and Astellas Pharma's Oncology SVP Mark Reisenauer, discuss the challenges of being a caregiver and why they are excited about Astellas Oncology’s C3 Prize, a global challenge that aims to address the complexities of the cancer journey by funding the best ideas in cancer care beyond medicine.
May 23, 2019
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Lowering Drug Costs to Create Better Healthcare Outcomes: David Henka, CEO, ActiveRADAR

Part of creating better healthcare outcomes requires lowering drug costs. David Henka, CEO at ActiveRADAR, shares the role his company is playing in this, discusses the importance of reference pricing, plus he shares his connection to The Happiest Place on Earth.
May 9, 2019
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Humanizing the Patient/Doctor Relationship: Blake McKinney, MD, Chief Medical Officer, CirrusMD & President, CirrusMD Provider Network

Creating a patient experience that is instant, ongoing, and relational is the future of healthcare. Blake McKinney, MD, Chief Medical Officer of CirrusMD and President of CirrusMD Provider Network discusses telemedicine, the future of industry, and Les Miserables.
May 2, 2019
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Investing in Healthcare and Technology: Lisa Suennen, Lead of Manatt Ventures, Group Leader of Digital & Technology Group, Manatt, Phelps & Phillips, LLP

Investing in healthcare and technology is critical for building a healthier world. Lisa Suennen of Venture Valkyrie and Manatt, Phelps & Phillips, LLP, unpacks what this looks like, predicts the future of health and tech, plus she shares her connection to four-leaf clovers.
April 26, 2019
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Incorporating Technology into Your Wellness & Wellbeing: Jeremiah Owyang, Founding Partner & Industry Analyst, Kaleido Insights

He’s back! Jeremiah Owyang, Founding Partner & Industry Analyst of Kaleido Insights, rejoins What2Know to discuss the inevitable relationship between tech and healthcare. He also divulges how tech is reshaping health, forecasts the future of the industry, plus he shares his current favorite reads. Learn more about Modern Wellbeing.
April 11, 2019
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Harnessing AI to Better Healthcare: Eric Topol, MD, EVP of Scripps Research, Author

Implementing AI into healthcare, when done in the appropriate way, can positively impact the industry greatly. Eric Topol, MD, EVP of Scripps Research and Author, discusses introducing AI to healthcare, his book "Deep Medicine", and shares what he'd like to change in healthcare.
April 4, 2019
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Making an Investment in the Future: Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor

If we invest in the future, in the right ways, we can make the world a better place for all. Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor, dives into this further on this week’s episode. Plus, he discusses technology’s relationship to healthcare, the aging population, and a new book he's particularly excited about.
March 28, 2019
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Designing Products to Create a Healthier World: ck Andrade, PhD, Director of Product Management, Philips

Designing a good product in healthcare ultimately can lead to a healthier world. ck Andrade, PhD, Director of Product Management, Philips, discusses the part she plays in her current role and forecasts her vision for the future of healthcare. Plus, you won't believe what she does in her spare time.
March 21, 2019
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Employing a Holistic Approach for Health and Wellness: Sweta Vikram, Author and Wellness Entrepreneur

When it comes to health and wellness, a holistic and customized approach is required. Sweta Vikram, bestselling Author and Wellness Entrepreneur, discusses this, predicts the future of the wellness space, and shares her love of Ol' Blue Eyes.
February 28, 2019
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Innovating in Healthcare with Social Media: Julissa Viana, Global Social Media Lead, Celgene Corporation

It's not only possible but necessary to use social media to innovate in healthcare. Julissa Viana, Global Social Media Lead at Celgene Corporation, discusses how companies can make this a reality, she unpacks the power of data, forecasts where the industry is headed in five years, and reveals her true personality.
February 21, 2019
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Cultivating Innovation in Healthcare: Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader, P&G Ventures

Nurturing innovation requires intelligence, partnership, and patience. Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader of P&G Ventures, discusses how this relates to healthcare, the opportunity to innovate for the aging population, and his exercise hack.
February 14, 2019
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Driving Change in Healthcare Transportation: Dan R. Trigub, Head of Business Development, Uber Health

Democratizing healthcare transportation is crucial for patients' quality of care and quality of life. Dan R. Trigub, Head of Business Development for Uber Health, discusses this, HIMSS 2019 trends, his love of EDM, and how being a first-generation American has shaped him.
February 7, 2019
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Covering Healthcare: Zachary Tracer, Healthcare Editor of Business Insider

Reporting on healthcare well is key because it is something that touches us all. Zachary Tracer, Healthcare Editor of Business Insider, discusses this, how the industry is refashioning itself, his past life as a photojournalist, and being a Deadhead.
January 31, 2019
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Simplifying Access to Healthcare: Marcus Osborne, VP of Health & Wellness Transformation, Walmart

Granting easier access to healthcare means healthier individuals who are engaged in their well-being. Marcus Osborne, VP of Health & Wellness Transformation at Walmart, dives into this, bringing a consumer-centric approach to healthcare, where healthcare is headed in the next 10 years, and his favorite band from across the pond.
January 24, 2019
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Bettering Healthcare Through Data and Government: Mona Siddiqui, MD, MPH, Chief Data Officer, US Department of Health & Human Services

Strengthening healthcare through data and government is a delicate and rewarding balance. During this year’s J.P. Morgan Healthcare Conference, Mona Siddiqui MD, MPH, Chief Data Officer of the US Department of Health and Human Services, sat down to discuss this, in-home patient care, the power of data, Giacomo Puccini, and the time she swam with sharks.
January 17, 2019
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Leading with the Digital Experience in Healthcare: Florian Otto, CEO & Co-Founder, Cedar

Bringing a digital-first experience to healthcare is now the expectation. CEO of Cedar, Florian Otto, discusses how the industry must progress, the future of patient billing, and his days as a pharmacy delivery boy.
January 10, 2019
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Innovating in Healthcare Through Partnership: Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California

Partnership is critical when it comes to innovating in healthcare. Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California, understands this implicitly. She discusses JNJ's commitment to innovation and steps everyone can take to innovate. Plus, she shares how hiking across a glacier changed her entire perspective.
December 20, 2018
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Cultivating an Audience Using Social Media: Alex Aiono, Musician

Building your audience on social media is all about listening to your audience and executing. It sounds simple, but many brands, organizations, and individuals still struggle to make this happen. This week’s guest, musician Alex Aiono, does not. Amassing nearly 1 billion views on Youtube, Alex, has become a master of social strategy. He discusses how to build your audience on social media, the importance of individual channel strategy, and being a hopeless romantic
December 13, 2018
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Creating the Path for Accessible Healthcare: Robbie Cape, CEO & Co-Founder, 98point6

Bringing primary care to all requires commitment to accessibility and the marrying of health and technology. This week’s guest, Robbie Cape, CEO and Co-Founder of 98point6, discusses the future of health, telemedicine, and AR. Plus, he dives into the music that drives his kids crazy and his love of knitting.
December 6, 2018
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Taking Advantage of AI and Machine Intelligence: John Fennelly, CEO of Lionbridge

Leveraging AI, machine intelligence, language translation, and localization can have tremendous benefits for our society. CEO of Lionbridge, John Fennelly, discusses this, the industry’s future, Jefferson Airplane, and his new pup.    
November 29, 2018
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Disrupting Healthcare: Matthew Holt, Health 2.0, SMACK.Health, and The Health Care Blog

This week’s guest, Matthew Holt, wears many hats from Co-Chair of Health 2.0 to President of SMACK.Health. Why? To disrupt healthcare in order to strengthen it. He shares how this is done, the future of data and pricing, the greatest invention from the last 50 years, and his love for Queen.
November 15, 2018
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Fixing America’s Primary Care Shortage: Andrew Allison, Head of Next Generation Clinic Enterprise Strategy, Aetna

Resolving America’s primary care shortage is complex but feasible. This week’s guest, Andrew Allison, Head of Next Generation Clinic Enterprise Strategy at Aetna, discusses how this can be done, telemedicine, goals for 2020 and his current athletic passion.    
November 8, 2018
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Bettering Healthcare Through Information and Technology: Steve Wretling, Chief Technology and Innovation Officer, HIMSS

Using health IT to influence healthcare for the better is the future of the industry. This week’s guest, Steve Wretling, Chief Technology and Innovation Officer of HIMSS, discusses the future of industry, including virtual hospitals and the union of data and health, plus his affinity for cooking and love of The Police.
November 1, 2018
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Advocating for Health Equity: Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health

We all have a role to play in health equity and it’s time we all do our part in making it a reality. This week’s guest, Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health, shares action steps, the future of the industry, the role technology will play, and his love of Miles Davis.
October 25, 2018
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Supporting Early Stage Immunotherapy Research to Fuel Breakthroughs in Cancer Treatment: Jill O'Donnell-Tormey, Ph.D., CEO & Director of Scientific Affairs, Cancer Research Institute

Cancer Research Institute is a pioneer in using immunotherapy to treat cancer. This week’s guest, Jill O’Donnell-Tormey, Ph.D., CEO and Director of Scientific Affairs, discusses the future of oncology research, the upcoming CRI Awards Gala, what it’s like working alongside a Nobel Prize winner, and her love of baking.  
October 18, 2018
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Strengthening America’s Healthcare: Matt Menning, Director of IHMI Engagement, American Medical Association

Integrating across people, tools, and systems is the key to bettering US #healthcare. Matt Menning, Director of IHMI Engagement at American Medical Association, expands on this idea in this week’s episode. Plus he discusses data, Obamacare, and an obscure band from the seventies he believes everyone should know.
October 11, 2018
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Bettering Healthcare Through Technology: Tanvi Vattikuti Abbhi, Co-Founder, Veta Health

Improving healthcare through technology is both our reality and future. This week’s guest Tanvi Vattikuti Abbhi, Co-Founder of Veta Health, not only understands this challenge, but fully embraces. Tanvi dives into this, how to effectively use data, fitness wearables, and Britney Spears.
October 5, 2018
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Providing Better Healthcare Through Early Intervention: Jason Alderman, Chief Communications Officer, Clover Health

Early intervention is essential to providing better healthcare according to this week’s guest, Jason Alderman, Chief Communications Officer of Clover Health. Jason dives into this, the role of comms professionals in healthcare (and beyond), and relives his days as a child actor.
September 27, 2018
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“Unlearning” to Reimagine Health Care: Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises

Reimagining health care will require an active unlearning of stoic frameworks. As an industry, we should challenge ourselves to unlearn older paradigms in order to create a better system for the future. Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises, dives into this, gene editing, AI, and Sting.
September 20, 2018
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Redefining PR: Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships of The Holmes Report

Redefining PR is essential for the industry to move forward. Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships at The Holmes Report discusses this and how PR influences behavior. Plus, she shares how she spent her recent sabbatical and her favorite Josh Ritter album.
September 13, 2018
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Marketing in Healthcare with Empathy: Larry Dobrow, Senior Editor, MM&M

Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections. This week’s guest Larry Dobrow, Senior Editor of MM&M, discusses this, the Red Sox, and the Boss.
September 7, 2018
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Leveraging Data in Healthcare: Seth Duncan, Chief Analytics Officer, W2O

Analytics powers everything we do at W2O. Perhaps no one understands this better than our Chief Analytics Officer, Seth Duncan. Seth dives into how W2O is able to leverage analytics for our clients, the future tech will play in healthcare, and The Beatles.
August 30, 2018
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Showcasing Some of Our Favorite Episodes

Our producer, Blaire Clause, reflects on some of her favorite episodes from the past year and a half. She includes clips of key soundbites from entrepreneurs and experts in the healthcare, technology, and consumer industries. See more at w2ogroup.com/what2know  
August 24, 2018
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Preventing Terrorism: Fred Burton, Chief Security Officer of Stratfor and Author

Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, shares what it takes to counter acts of terror, books that inspire him, and The Boss.
August 16, 2018
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Improving Healthcare Through Data: Sean Duffy, Co-Founder & CEO, Omada Health

Leveraging data to improve patient outcomes is key to the future of healthcare, this week's guest understands this implicitly. Sean Duffy, Co-Founder & CEO of Omada Health, discusses all things digital health, The Animal Collective, and you'll never guess which world record he broke in college.
August 9, 2018
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Connecting Healthcare & Technology: Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, Professor

Healthcare and technology undoubtedly are closely tied. Their relation to one another will undoubtedly be the key in each industries future. Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital and Professor, discusses the connection between health and tech, the American Heart Association, and jazz.
August 2, 2018
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Designing the Future: Bob Johansen, Author, Distinguished Fellow of the Institute for the Future

How will our health impact our lifestyle? What role will video games play? Bob Johansen, Distinguished Fellow of the Institute for the Future and Author, discusses all things related to the future, his latest book, and his recent love of Arcade Fire and Imagine Dragons.
July 26, 2018
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Empowering People to Lead Healthy Lives: Glen Tullman, CEO, Livongo

Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. He shares his wealth of knowledge, the role we can play, plus his passion for tea and Bruce Springsteen. 
July 19, 2018
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Serving Both Masters: Creating Valuable Content for Brands and Audiences | Otto Bell, Chief Creative Officer, CNN’s Courageous

Producing content that adds value for both brands and audiences is an absolute must. Otto Bell, Chief Creative Officer of CNN’s Courageous, shares how to serve both masters, his obsession behind the periodic table, and his love of Van Morrison.  
July 12, 2018
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Loving Your Brand: Adam Rosenberg, Brand Engagement Manager of PR & Digital Content, Kingsford Charcoal

Advocating for your brand is a labor of love, but a labor that is worthwhile. Kingsford Charcoal's Brand Engagement Manager of PR and Digital Content, Adam Rosenberg, shares how he’s worked to understand the brands he has been a part of, and how that’s made him an advocate. Also, he dives into baseball, what he personally likes to grill, and Pearl Jam.
July 5, 2018
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Writing the New Story of Healthcare: Karen Ignagni, CEO & President, EmblemHealth

How is healthcare evolving and being reshaped? Karen Ignagni, CEO & President of EmblemHealth, lends her expertise, shares her favorite place to get her news, and why she loves America’s pastime so much.
June 28, 2018
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Preparing for the Future of Public Health: Rajeev Venkayya, President, Takeda Pharmaceutical, Global Vaccine Business

The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business, gives an overarching view of the public health industry and action steps we all can take to ensure public health is optimal for the greater good.
June 21, 2018
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Marketing in the Ever-Changing World of Tech: Alyson Griffin, VP of Global Brand & Thought Leadership, Intel Corporation

Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. This week Alyson Griffin, VP of Global Brand & Thought Leadership at Intel Corporation, unpacks how to do this well, how the world of tech has evolved, and her love of Nirvana.
June 14, 2018
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Championing for Good: Adrian Adams, CEO, Aralez Pharmaceuticals Inc.

Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place. Adrian Adams, CEO of Aralez Pharmaceuticals Inc. and this year’s Chairman of the American Heart Association’s Heart Ball joins host Aaron Strout. Adrian discusses ways we can all get involved to do good, the American Heart Association, and The Eagles.
June 7, 2018
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Impacting the World of Work: Marcus Sawyerr, President, Adecco Group X

Providing flexibility for employees is necessary in today's modern workplace. Marcus Sawyerr, President of Adecco Group X shares the various ways companies can provide this flexibility, the books that are currently inspiring him, and Taekwondo…all in a killer British accent.
May 31, 2018
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Solving the Hunger Crisis, the World’s Dumbest Problem: Komal Ahmad, CEO & Founder of Copia

Did you know we waste over 365 million pounds of food every day? Did you know there’s something you can do about it? CEO of Copia, Komal Ahmad, is on a mission to solve the world’s dumbest problem, hunger. Komal sits down with host, Aaron Strout, to discuss the logistics behind the hunger crisis, how we all can play a role in solving this issue, and the books that inspire her. Plus, she recommends a video that we guarantee will make you smile.  
May 24, 2018
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Striking a Chord: Using Music to Effect Social Change | Chuck Leavell, Keyboardist of The Rolling Stones and Co-Founder of the Mother Nature Network

No doubt music has the ability to make us feel and empathize, because of this it can actually effect change. Chuck Leavell, Keyboardist for the Rolling Stones, Co-Founder of Mother Nature Network, and Author dives into this more with host, Aaron Strout, plus he discusses his love for the environment and dog training.
May 17, 2018
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Debunking the Mysteries, Myths & Fears Behind Science: Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson Innovation

The public perception of science has shifted over time – what once inspired, now can instill fear and distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. This week Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation chats with guest host, Greg Matthews, Managing Director, Healthcare Analytics Innovation at W2O, about how this looks, what JNJ Innovation is doing about it, and the King Pop.
May 10, 2018
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Building a Customer-Centric Brand, Pete Blackshaw, Head of Digital Innovation & Service Models, Nestle

What does it mean to actually have a brand that is customer-centric? Pete Blackshaw, Head of Digital Innovation & Service Models at Nestle, discusses this, avocado farming, and indie music.
May 3, 2018
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Building Mutually Beneficial Business Relationships: Ahmad Nassar, President, NFL Players Inc.

Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. This week Ahmad Nassar, President of NFL Players Inc., chats about building mutually beneficial relationships between players and the NFL, the future of tech in sports, plus you won’t believe who used to be his law school professor.  
April 26, 2018
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Doing Good Through Sports: Sue Petersen, Executive Director, Giants Community Fund

Doing good not only feels good, but it’s the right thing to do. This week Sue Petersen, Executive Director of the Giants Community Fund discusses the importance of doing social good, how organizations can do this well, and some pretty stellar Mel Brooks’ movies.  
April 19, 2018
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Ty Shay, CMO of Norton and Lifelock at Symantec: Embracing Accountability as a Marketer

Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Norton and Lifelock at Symantec discusses accountability steps for marketers, why he’s a Houston Rockets fan, and his love for the 80s.  
April 12, 2018
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Joelle Kaufman, CMO, Dynamic Signal: Communicating with Your Company’s Most Valuable Asset, Your People

The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of a company. This week Joelle Kaufman, CMO of Dynamic Signal, chats with host Aaron Strout about employee comms strategy, the value employees add to a business & The Boss.
April 5, 2018
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Cheers to Jennifer Gottlieb, President of W2O & Hall of Femme Inductee!

On this week’s special episode, W2O President Jenn Gottlieb joins Aaron Strout to discuss the DNA of our firm, her partnership alongside CEO Jim Weiss, what it means to a Hall of Femme Inductee, and her impressive knowledge of auto parts.
April 2, 2018
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Ray Kerins, SVP & Head of Communications of Government Relations & Policy, Bayer US: Being Authentic

In today’s world, authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. On this week’s episode Ray Kerins discusses how Bayer has remained authentic through various initiatives, why authenticity matters to stakeholders, and of course, his collegiate cheerleading career.  
March 29, 2018
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Black Pistol Fire: Economics, The Great White North, and Rock & Roll

Rock band, Black Pistol Fire, sits down with host Aaron Strout before performing at our GeekACue event. The duo discusses all things rock and roll, plus reveal who has a secret tattoo and who has a degree in economics.
March 22, 2018
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Dr. Victoria Romero, Chief Scientist, Next Century Corporation: Applying Cognitive Psychology and Data Science to Counter Fear-Based Marketing, Extremism and Terrorism

Dr. Victoria Romero discusses how the understanding of cognitive psychology paired with data science plays a key role in a very important topic - combating fear-based marketing, extremism, and terrorism. She shares detail into her work as Chief Scientist at New Century Corporation, where she helps counter influence messaging from criminal and terror organizations – especially within youth and teens.  
March 15, 2018
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Linette Lopez, Senior Finance Correspondent, Business Insider: Navigating the Ever-Changing World of Journalism

Journalism has changed in many ways over the past couple of years. From topics to reporting, the industry has evolved and with it so has its reporters, editors and everyone in between. This week Linette Lopez, Senior Finance Correspondent at Business Insider discusses the world of journalism, the stories that excite her, and the Boston Red Sox.
March 8, 2018
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Suhail A. Khan, Director of External Affairs, Microsoft: Bridging the Gap Between Faith, Tech & Politics

In order to build common ground, we must start from a place of respect. In this day and age, regardless of your faith or politics, it’s imperative that we come to the table willing to listen and to empathize. This week’s guest, Suhail A. Khan, Director of External Affairs at Microsoft, shares how issues and solutions regarding faith and politics impact our society and the world of technology.
March 1, 2018
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Highlighting some of our Favorites in Celebration of our One Year Anniversary

In celebration of one year since first launching the show, we curated some of our favorite clips from previous episodes. They cover a range of topics from tips to raising capital, global trends, how to best leverage social channels and more!
February 22, 2018
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Ashley Wellington-Fahey, CEO & Founder, The Relish: Scoring Big with Female Sports Fans

Ashley Wellington-Fahey, CEO & Founder of The Relish is a bonafide sports fan who had an unmet need and did something about it. This week she chats with Aaron Strout about connecting with female sports fans, creating authentic content and athletes who are impressing her on and off the field.  
February 15, 2018
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Bob Pearson, Vice Chair & Chief Innovation Officer, W2O: Thinking Like an Innovator

This week’s guest is our own Chief Innovation Officer Bob Pearson. Host, Aaron Strout, picks his brain about innovation, his latest book on counter-terrorism, SXSW, and the Yankees. Plus, discover what books he’s reading and why he loves Dave Matthews Band.
February 8, 2018
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Jaime Punishill, CMO, Lionbridge: Employing Change Effectively, Mastering Language Translation & Guns N’ Roses

Jaime Punshill, CMO of Lionbridge can discuss just about anything. Whether it’s political science, being a catalyst for organizational change, mastering language translation or Guns N’ Roses. He dives into this and more with host Aaron Strout.
February 1, 2018
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Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights: Applying Disruptive Technology to Retail

Every industry is rapidly evolving due to the technology we have available and retail is no exception. Jaimy Szymanski, Industry Analyst & Founding Partner of Kaleido Insights, sits down with host, Aaron Strout, on the heels of NRF to discuss how tech is impacting retail and how these trends apply to other B2C industries. Plus, we discuss Kidz Bop and Shovels & Rope.
January 25, 2018
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David Kirkpatrick, CEO & Founder of Techonomy, Author & Journalist: Valuing the Influence of Technology

Host Aaron Strout chats with CEO & Founder of Techonomy, Author & Journalist, David Kirkpatrick. They dive into the influence and reach of tech, David's book, The Facebook Effect, and W2O's and Techonomy's new partnership.
January 18, 2018
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Jonathan Bush, CEO & Co-Founder, athenahealth: Designing a Frictionless Healthcare System

Removing the friction from healthcare would ultimately provide value for patients and doctors. Jonathan Bush, CEO & Co-Founder of Athenahealth shares why this matters and how his organization is contributing. Plus, we dive into AI and Nathaniel Rateliff & The Night Sweats. For additional insight, check out his book, "Where Does it Hurt". 
January 11, 2018
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Chef Aarón Sánchez: Keeping Content Fresh and Authentic on Social Media

Aarón Sánchez is an award-winning chef, a judge on FOX’s hit culinary competition series MASTERCHEF, cookbook author and philanthropist! How does he have time master social media, jam out to Prince and write poetry? He shares with host Aaron Strout.
January 4, 2018
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Celebrating the Past Year and Looking Ahead – Thanks for Listening!

Aaron Strout, CMO of W2O and host of this podcast, reflects on the past year and highlights some of his favorite episodes. He also hints at some new exciting events coming up in 2018 in celebration of the new year. Happy Holidays! As always, please send in any ideas for speakers or topics you’d like to hear more on.
December 28, 2017
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David Ewing Duncan, Author, NPR Correspondent, The Daily Beast Columnist & CEO of ARC Fusion: Uniting the Potential of Life Sciences, Health & Tech

The life sciences field is exciting and rapidly evolving. This week Author of When I’m 164, Chief Correspondent at NPR , Columnist at The Daily Beast), and CEO of ARC Fusion, David Ewing Duncan, discusses what’s exciting in the field, how using life sciences, health and tech can extend life and what that means.
December 21, 2017
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Cong Ding, Investor, Comcast Ventures: Forging a Path in Early Stage Tech & Venture Capitalism

Comcast Ventures Investor Cong Ding understands what it takes to carve out space in early technology and venture capitalism industries. She shares her perspective and insight with host Aaron Strout. Plus, you’ll see how she feels about Pirates of the Caribbean and Taylor Swift.
December 14, 2017
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Michael Marinello, SVP of Strategic Communications, Turner: Adapting Content for Current Consumer Habits

Michael Marinello, SVP of Strategic Communications at Turner shares the challenges that traditional media platforms face as streaming habits have changed due to technology and how to adapt.
December 7, 2017
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Dawoon Kang, Co-Founder, COO & Head of Marketing of Coffee Meets Bagel: Building Authentic Connections Through Technology

Host Aaron Strout chats with Co-Founder, COO & Head of Marketing of Coffee Meets Bagel, Dawoon Kang. The two discuss how the dating app enables users to build authentic connections with strangers.
November 30, 2017
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Shawn Goodman, Head of Global Oncology, Corporate Communications | Impacting the Future of Cancer Research: Takeda Pharmaceuticals International Co.

Shawn Goodman, Head of Global Oncology Corporate Communications discusses his career journey and touches on a very important topic -  the future of cancer research. 
November 16, 2017
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Ann Handley, Author, Chief Content Officer of Marketing Profs: Creating Content That Matters to Your Audience:

Ann Handley, Author and Chief Content Officer of Marketing Profs chats about the privilege of marketing, how to create value for your audience, and the importance of creating great content. Plus, we got the scoop on her latest book project and her thoughts on flying.
November 10, 2017
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Janica Alvarez, CEO & Co-Founder, Naya Health: Improving Nutritional Health Through Health Tech Data

CEO & Co-Founder of Naya Health, Janica Alvarez, discusses how her company is improving nutrition through their health tech products (breast pumps & smart bottles).  
November 2, 2017
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Whurley (William Hurley), Chairman, Author, Blogger: Explaining Quantum Computing to Babies

What do quantum computing & building organizations have in common? This week's quest is well-versed in both! Whurley shares his expertise with host Aaron Strout.
October 26, 2017
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Chris Noessel, Author & Global Design Practice Lead of IBM: Understanding Agentive Tech’s Impact on the World | Ep 34

Author & Global Design Practice Lead of IBM, Travel & Transportation, Chris Noessel & host Aaron Strout geek out over design, AI  & agentive technology.
October 19, 2017
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Sahil Jain, CEO & Co-Founder of AdStage: Understanding the Future of Advertising | Ep. 33

CEO & Co-Founder of AdStage, Sahil Jain, understands the pulse of digital advertising. On this week’s episode he discusses where digital has been, the current state of digital and where he sees it headed in the future.
October 12, 2017
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Recap and a Look to What’s Ahead – Thanks for Listening!

Host Aaron Strout looks back at the last 32 episodes and highlights some of the most notable speakers and topics, and hints at what’s to come. Please send in questions or speakers you would like to hear from on the show, and we encourage you to give feedback via an Itunes review. Thanks for listening!  
October 5, 2017
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Erik Murnighan, President, The International Culinary Center: Infusing Social Media & Technology into Culinary Experiences

Leveraging social media and technology has proven to be highly impactful for the culinary industry. Erik Murnighan, President of The International Culinary Center chats about the plethora of ways food has benefited from the evolution of tech & social.
September 29, 2017
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Kim L. Hunter, Founder & CEO of The LAGRANT Foundation: Elevating Diversity to Strengthen Business

Kim L. Hunter (Founder & Managing Partner of KLH & Associates + President & CEO of LAGRANT COMMUNICATIONS) noticed a major issue in our industry and decided to do something about it. Kim is also the founder & CEO of the LAGRANT Foundation, an org. that addresses the lack of diversity in the advertising, marketing and public relations fields. He shares how prioritizing diversity strengthens organizations and enables stronger ideas for clients.
September 21, 2017
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Jeremiah Owyang, Founder of Crowd Companies: Operationalizing Corporate Innovation | Ep. 30

Digital has forced every industry to adapt, change and innovate. From automotive to music, corporations are being pushed to be creative like never before. This week’s guest, Jeremiah Owyang, Founder of Crowd Companies, discusses how top organizations are operationalizing innovation and what steps companies need to take in order to ensure they are not left behind.
September 14, 2017
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Combating Cancer With Data, Tech & Life Sciences with John Hinshaw, EVP & Chief Customer Officer, HPE & John Orwin, Board Member, Retrophin, Seattle Genetics & Array BioPharma| Ep. 29

The use of data, technology and life sciences have proven to essential to the fight against cancer. This week Aaron Strout chats with John Hinshaw, Board Member of DocuSign, The Bank of New York Mellon, and the National Academy Foundation and John A. Orwin, Board Member of Seattle Genetics, Retrophin, and Array BioPharma to discuss this balancing act.
September 7, 2017
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Jessica Mega, M.D., M.P.H., Chief Medical Officer, Verily (Google's Life Sciences arm): Shaping the Future of Medicine

Chief Medical Officer of Verily (Google's Life Sciences arm), Jessica Mega, M.D., M.P.H., chats with Aaron Strout on what it will take for the healthcare industry to define the future of medicine.  
August 31, 2017
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Navigating Crisis Comms With Karen Boyd (City of Oakland), Karen Terrill (Media Survival Group), Michelle Guido (Orlando Police Dept.), Sgt. Wanda Miglio (Orlando Police Dept) | Ep 27

Karen Boyd (Communications Director, City of Oakland), Karen Terrill (President, Media Survival Group), Michelle Guido (PIO, Orlando Police Dept.), and Sgt. Wanda Miglio (PIO, Orlando Police Dept.) sit down with Aaron Strout to discuss how empathy and strategy work together in crisis communications.
August 24, 2017
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Adam Klein, Winner of Survivor: Championing for Good and Pursuing Your Dreams | Ep 26

Adam Klein, winner of Survivor, has always believed in the power of championing for good while pursuing your dreams. From managing a homeless shelter to fighting cancer through a campaign inspired by his mother (#LiveLikeSusie), he understands no goal is out of reach. Learn more about the #LiveLikeSusie campaign.
August 17, 2017
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ZZ Ward, Musician: Reaching Your Audience Authentically Through Social Media | Ep 25

Musician, ZZ Ward, has used social media (particularly Instagram) to connect with her audience. From sharing her lack of love of early mornings to what it’s like to travel across two continents in three 3 days, ZZ’s fans have authentic and direct access. She discusses how this has helped shape her relationship with fans.  
August 10, 2017
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Mark Stouse, CEO, Proof: Running Large-Scale Cause and Effect Analysis to Support Businesses | Ep. 24

Mark Stouse, CEO of Proof recognizes the power of data and its necessity to any organization. On this week’s episode he discusses how to accurately prove cause and effect, but more importantly, the value that adds to a business.
August 3, 2017
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Jonathan H. Corr, President & CEO, Ellie Mae: Mastering the Balancing Act of High Tech & High Touch Customer Experiences | Ep. 23

Jonathan H. Corr, President & CEO of Ellie Mae, has seen the evolution of the mortgage business. Even though technology has changed the way the mortgage industry operates, Jonathan understands that customers value high touch experiences just as much as high tech experiences. On this week’s episode, he discusses this notion and the upcoming Ellie Mae Classic, a charity golf tournament that supports Bay area charities that our firm is also excited to support!
July 27, 2017
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Joanne Pasternack, VP Community Relations & Exec. Director, Warriors Community Foundation Shares: Growing Corporate Social Responsibility at Scale | Ep 22

Joanne Pasternack, VP Community Relations, Exec. Director, Warriors Community Foundation has dedicated her career to helping businesses and organizations serve their communities. On this week's episode she shares why organizations value corporate social responsibility, what it takes to scale initiatives, and what value these initiatives bring to communities. Learn more about the Warriors Community Foundation here: http://www.nba.com/warriors/foundation/   
July 20, 2017
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Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas: Understanding How to be an Effective B2B Communicator with Aaron Strout | Ep. 21

Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas, sits down Aaron Strout to discuss the multiple facets of B2B marketing. From crisis to comms to the importance of innovation, they discuss what it means to be an effective B2B communicator. Stephanie even recaps her experience working on a national political campaign. Plus you'll never guess Who is one of Stephanie's favorite bands. 
July 13, 2017
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Colonel William Reeder Jr. Identifies Key Traits of Effective Leadership and Recaps His Journey as a POW with Aaron Strout| Ep. 20

Colonel William Reeder Jr. chats with Aaron Strout about how to effectively lead and what makes an exceptional leader. Through his time in the military (including being a POW during the Vietnam war), Colonel Reeder recognizes how attitude effects outcome. Hear more about his remarkable journey.
July 6, 2017
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Tracy DiNunzio, Founder & CEO of Tradesy Creating a Collaborative Economy for Women in the World of Tech with Aaron Strout

Tracy DiNunzio, Founder & CEO of Tradesy, chats with host Aaron Strout about navigating the venture capitalism space. Tracy dives into the advantages and challenges of being a woman in tech, the importance of diversity and inclusion, and how ultimately understanding how to sell to herself helped her sell her brand. 
June 29, 2017
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John Battelle, Author, CEO & Co-Founder, NewCo: Rethinking our Relationship With Data, Information and Technology

John Battelle, author, CEO & Co-Founder of NewCo chats with Aaron Strout about how we marketers, communicators, and consumers should responsibly navigate our relationship with information. In order to innovate during an age where data and information are accessible like never before, it is key to recognize how information, data, advertising and UX are making the world smaller and more dynamic. Listen to find out more.
June 15, 2017
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Joseph Jaffe, Entrepreneur and Author|Exploring Best Practices to Innovate and Disrupt in the Digital Age Ep 16

Joseph Jaffe, CEO/Co-founder of Evol8tion (startupsforbrands.com) and author, sits down with Bob Pearson, Chief Innovation Officer of W2O Group, to discuss the steps organizations and individuals should consider to successfully innovate in a rapidly changing digital world. He references his experience working with an array of clients from start-ups to some of the world’s leading brands, and pinpoints how technology plays a key role in successful growth. Check out his latest book, Z.E.R.O.: Zero Paid Media as the New Marketing Model, which dissects the marketing model, putting an emphasis on owned assets and entrepreneurship here: https://www.amazon.com/Z-R-Media-Marketing-Model/dp/1118801156  
June 8, 2017
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Jennifer Farmer, MD of Communications, PICO National Networking: Exploring how the Power of Language Can Impact Communications | Ep 15

Jennifer Farmer, MD of Communications for PICO National Networking, public speaker and book author, chats with Aaron Strout on she how she uses the power of language to effectively speak out on social issues. She also discusses her experience working through social justice campaigns within the Ohio Senate, Ohio House of Representatives, and Former President Barack Obama. If you’d like key takeaways from the National Summit on Strategic Communications - which Jennifer spoke at and where this was recorded -you can view them on W2O Group’s blog here: http://w2o.to/2rQITEw.
June 1, 2017
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Mark McKinnon, Exec Producer of Showtime’s: Crafting Successful Political Campaigns and TV shows Through Storytelling | Ep 14

Mark Mckinnon, political advisor, communications strategist, and exec producer of Showtime’s, The Circus, sits down with Aaron Strout to discuss how he’s leveraged storytelling as an approach to lead successful political campaigns. He also walks through how the show, The Circus: Inside the Greatest Political Show on Earth, came to fruition. This episode was recorded at the National Summit in Strategic Communications. If you’d like key takeaways from that event, which Mark spoke at, you can view them on W2O Group’s blog here: http://w2o.to/2rQITEb For more information, contact us at [email protected]
May 25, 2017
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Jim Weiss, CEO & Founder, W2O Group: Understanding the 7 Traits of Effective Entrepreneurial Employees | Ep 13

Jim Weiss, CEO of W2O Group, chats with Aaron Strout about his journey since starting and growing the firm, what inspires him, and what characteristics he looks for in employees that embody the “entrepreneurial spirit” of the company. Listen in to learn more.   To hear more detail, view the talk he gave at the National Summit on Strategic Communications on periscope here: http://w2o.to/2qp1bhk View Jim’s blog post with accompanying visuals here: http://w2o.to/2qsRgW5 Contact us for more information: [email protected]
May 18, 2017
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Marta Newhart, VP of Global Communications, Johnson Controls: Managing Communications, Growth and Corporate Reputation for Customers, Shareholders and Employees Globally| Ep 12

Marta Newhart, VP of Global Communications at Johnson Controls, chats with Aaron Strout about managing communication across a large, global organization. The impact of social media has changed how brands communicate with customers, shareholders and employees, which means marketers and communicators must always be ready to pivot. Take a listen to learn more! Contact us for more information: [email protected] See more at w2ogroup.com/what2know
May 11, 2017
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Hugh Forrest, Chief Programming Officer, SXSW Interactive Festival: Curating Content, Thought Leaders, Creativity and Emerging Trends through the SXSW Interactive Festival | Ep 11

Hugh Forrest, Chief Programming Officer of the SXSW Interactive Festival, chats with Aaron Strout about his 28 year tenure with the organization, it’s evolution, impact on the community, and plans for the future. He even shares some inside scoop on his interaction with President Barack Obama and First Lady Michelle Obama. Listen to find out more. *Note: The band Hugh refers to is "CarSick Cars", not "Go Car Go". You can listen to their full album here: https://www.youtube.com/watch?v=Q5eEJLdtAqU   Contact us for more information: [email protected] See more at w2ogroup.com/what2know 
May 4, 2017
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Jesse Draper, Founder, Halogen Ventures & Host: Investing in Female Entrepreneurs, Platforms for Thought Leadership and the Power of Curiosity | Ep 10

Jesse Draper, Founder of Halogen Ventures and Creator/Host of Emmy-nominated series, “The Valley Girl Series” sits down with W2O CMO, Aaron Strout, to discuss her journey in investing in women entrepreneurs and how her curiosity and exposure to technology from an early age shaped her career. She’s a 4th generation investor who is passionate about investing in female-founded consumer technology companies and is a big fan of one of the greatest bands of all time. Take a listen to find out more! Contact us for more information: [email protected] See more at w2ogroup.com/what2know 
April 27, 2017
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Jory Des Jardins, Entrepreneur: The Importance of Great Content, Empowering Women Entrepreneurs and the Power of Networking | Ep 09

Jory Des Jardins, entrepreneur, and W2O Group CMO, Aaron Strout, sit down to discuss how she successfully built a network to empower female leaders and entrepreneurs through BlogHer, her current involvement with SheWorx, and how she thinks content has evolved online. She also mentions other inspiring female leaders including Daina Middleton, former executive at Twitter and author of “Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within”. Jory joined Jan Ryan, Partner at Capital Factory, at W2O Group’s Movers & Shapers event during SXSW 2017 to discuss how female founders and investors tend to think. View that talk here: http://w2o.to/2oOQaVo For more information, contact us at [email protected]  See more at w2ogroup.com/what2know
April 20, 2017
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Max Ventilla, Founder and CEO, AltSchool: Applying Technology to Build Businesses and Scalability

Max Ventilla, Founder and CEO of AltSchool sits down with W2O Group CMO, Aaron Strout, to discuss how he leverages technology to build businesses, his experience working at Google, and how he’s dedicated his career to improving education through Altschool.
April 13, 2017
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Chris Redlitz, venture capitalist, Founder, Transmedia Capital: Forging a Path to Entrepreneurship Through Passion, Investment and Perseverance | Ep. 07

Chris Redlitz, venture capitalist and founder of Transmedia Capital, sits down with Aaron Strout to discuss how he followed his passions and persevered to become a successful entrepreneur. He also partnered with his wife to start The Last Mile, an organization designed to prepare incarcerated individuals for successful reentry through business and technology training.
April 5, 2017
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Brian Monahan, Head of Vertical Strategy, Pinterest: Cultivating Platforms for Knowledge Sharing, Idea Curation, and Marketing Strategies| Ep. 06

Brian Monahan, Head of Vertical Strategy at Pinterest, chats with Aaron Strout about his reason for co-founding NewCo with John Battelle, the power of knowledge sharing/idea curation, and various marketing strategies he practices at Pinterest.
March 30, 2017
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Haroon K. Ullah, Author, Scholar, Member of U.S. Department of State: Exploring Five Global Trends Impacting Business | Ep. 05

Haroon K. Ullah, author, scholar and a member of the Secretary of State’s Policy Planning staff, sits down with W2O Group Vice Chairman, Bob Pearson, to discuss how the intersection of technology, politics and international relations leads to discoveries of trends that often debunk myths that we have about global issues. He touches on surprising trends related to how ISIS recruits, why their narrative is positive and he also gives us a deeper look into his most recent book, The Bargain from the Bazaar.
March 23, 2017
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Ryan Leslie, Singer & CEO, Smartphone: Creating Deeper Relationships with Your Fans Through SuperPhone

Grammy- nominated singer & CEO of Superphone, Ryan Leslie, sits down with W2O Group CMO, Aaron Strout, to discuss how he gained deeper intelligence about his fans through the power of his phone. He even gives away his phone number – find out why!
March 16, 2017
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Deborah Hopkins, Former CEO, Citi Ventures: Driving Change in Your Organization

Former Chief Innovation Officer and CEO of Citi Ventures, Deborah Hopkins, sits down with Aaron Strout, CMO of W2O Group, to talk about how to successfully drive change in large organizations, overcome challenges in the workplace and empower members of your team.
March 9, 2017
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Chris Satchell, Exec VP & Chief Product Officer, Comcast: Geeking Out Over Digital Devices, AI and More| Ep 02

Executive Vice President & Chief Product Officer of Comcast, Chris Satchell chats with Aaron Strout, CMO of W2O Group, to discuss his role at both Comcast and Nike, product marketing, delivering great experiences to customers, the power of voice activation, AI machine learning and more!         
March 2, 2017
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Tyler Florence, Celebrity Chef: Cooking Up Amazing Content and Audience Engagement | Ep. 01

Celebrity chef, Tyler Florence, sits down with Aaron Strout, CMO of W2O Group, to discuss his content creation process, upcoming cook books, and his successful journey to becoming one of the Food Networks's brightest TV stars. He's known for walking folks through the steps to a tasty, home-cooked meal and now he shares how he delivers some of his best content yet.    
February 22, 2017
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About The Real Chemistry Podcast

The Real Chemistry podcast connects the dots between our guests and the innovative work they do to show up and shape the future of healthcare. Why? So, you, the listener, are encouraged to join us in our relentless pursuit to make the world a healthier place for all. Some may call it idealism. We call it Real Chemistry.

Host

Aaron Strout

Aaron Strout

Aaron is the CMO of Real Chemistry (formerly W2O Group), a global health innovation company committed to making the world a healthier place for all. He is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Sprinklr), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and current host of the award-winning The Real Chemistry Podcast (formerly What2Know) (iTunes) which features industry leaders talking about innovation and best practices.

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How is Parkinson’s Disease Diagnosed? And How Is a Care Team Created? Parkinson’s disease can’t be diagnosed through a simple blood test or scan. After a referral from a primary care doctor, it often takes visits to a neurologist or movement disorder specialist before receiving a clinical diagnosis.