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Patient Convert Podcast

Patient Convert Podcast

Patient Convert Podcast delivers healthcare marketing insights and the latest digital strategies to help providers and health systems reach new patients.

All Episodes

Leveraging Website Chat and Self-Scheduling for Practices #172

Are you looking to make access to healthcare simpler? In this episode, Josh Byrd digs into how self-scheduling & chat are evolving in the patient engagement game and how they can be a powerful tool for healthcare providers. He shares some great insights on how chat can be used for scheduling, communication, and triage – all of which are important elements in providing quality patient care. Josh highlights the importance of leaning on technology and adapting it to be more efficient to save time and money for physicians. We hope you find this episode informative and helpful in your quest to provide quality patient care! As a strategic marketing executive, Josh Byrd brings over 20 years of marketing leadership and storytelling across diverse fields including healthcare IT, SaaS startups, commercial electronics, real estate, and music. His unique—and slightly quirky—path gives him a wide set of experiences, both traditional and modern, to draw from to create impactful strategies that drive new business opportunities and predictable revenue growth. Key Highlights: [00:01 - 06:37] How Patient Engagement Can Save Time and Improve Patient Connections [06:38 - 13:00] Self-Schedule Your Practice to Maximize Efficiency [13:01 - 19:20] Chat is Evolving to Help Healthcare Providers Increase Patient Engagement [19:21 - 25:41] How to Lean on Technology and Adapt to Changing Times to Improve Patient Care [25:42 - 29:59] Wrapping Up! Want to connect with Josh? Follow him on LinkedIn. Head to Relatient, simplifying healthcare access! Key Quotes: "We are not in the business of selling. We're in the bus business of serving." - Josh Byrd "Lean on experts, don't feel like you have to do everything all on your own." - Josh Byrd Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
November 16, 2022
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How Physicians Get One Full Day a Week of Time Back w/ Tracy Cherpeski #171

Is it possible as an established practice owner to grow your business while you take back your time? In this episode, Tracy Cherpeski explains how she works with physicians to help them manage their time more effectively so that they can achieve their goals. She breaks down the different quadrants in which tasks can be sorted to understand what needs our attention and what can be delegated. Tracy remarks on the importance of communicating with your team members to make sure that everyone is on the same page, and discloses why marketing is a key element in the health area. Listen and enjoy! Tracy L. Cherpeski - MBA, MA, CPSC, is an executive coach and leadership development expert. With a background in operations and a passion for bringing out peoples’ potential for success, she serves her clients with the highest level of professionalism, with a keen eye toward improving operational structures and productivity, and increasing profitability. Her coaching, consulting, and training programs offer integrated leadership, executive development, and mindset mastery. Key Highlights: [00:01 - 05:45] Take Back a Day a Week to Overcome Physician Burnout [05:46 - 11:14] How to Prioritize Tasks and Delegate Wisely [11:15 - 17:07] Tips for Integrating a New Time Management System for Physicians [17:08 - 22:38] Why Marketing is Essential in Your Practice [22:38 - 27:15] Wrapping Up! Want to connect with Tracy? Follow her on LinkedIn and Instagram. Visit her website to make powerful choices! Resources Mentioned: Thriving Practice Key Quotes: "We really don't have control over time, we have control over how we lead ourselves through our time." - Tracy Cherpeski  "The marketing piece is vital. Even if you are at max capacity currently, if you're considering increasing capacity, or having long-term success and staying in business and in practice for the long term, marketing is a long-term game." - Tracy Cherpeski Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
October 19, 2022
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Why Practice Owners Should Define Their Most Important Number w/ Lee Benson #170

Do you know your most important number? In this episode, Lee Benson delves into how The Mind Methodology can help businesses achieve success and focus on their most important number. He shares how this methodology can be used to help businesses' cross-functional collaboration start to happen, identify opportunities quickly, stay on track with goals, and more. Tap into this simple method and start growing your business! Lee Benson is the founder and CEO of Execute to Win (ETW). ETW helps organizations work better together to improve what is most important. Over his 40 years as a successful entrepreneur, Lee developed an operating methodology called the MIND Methodology (Most Important Number and Drivers) that improves any organization’s alignment, decision-making capability, and culture of accountability. The MIND Methodology is outlined in his book, Your Most Important Number, which is a Wall Street Journal and USA Today bestseller. Key Highlights: [00:01 - 06:05] The Mind Methodology for Rapid Growth in Healthcare [06:06 - 11:49] How to Create an Intentional Business Operating System [11:50 - 17:26] Implementing the Mind Methodology and Creating Significant Value [17:27 - 22:50] What You Need to Keep Your Meetings Focused & Productive [22:51 - 32:03] Wrapping Up! Want to connect with Lee? Follow him on LinkedIn. Head to ETW, and improve your most important number! Key Quotes: "In the mind methodology, the goal is to make every decision, every action that every team member takes geared towards improving what's most important." - Lee Benson "When a superstar leader is in the room, it doesn't matter what tools they use, they always get the right result because they're focused on the end result." - Lee Benson Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
October 12, 2022
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Planes, Products, Passion & Plastic Surgery: Dr. Beckman’s Story – #169

Are you looking to improve your overall skin health and appearance? In this week's episode, Dr. Beckman shares the story of how he became a plastic surgeon and how he started his private practice. He discloses his journey in setting up Therapon Skin Health and how they educated others in the medical community on their products. Dr. Beckman breaks down why Theraderm products are different from other skincare products on the market and how physicians can provide them in their practice. Let's dive in! Dr. Beckman is a Plastic Surgeon and the CEO & founder of Therapon Skin Health. Dr. Beckman now devotes his time to researching and developing skin care products in an effort to develop products that enhance skin health and natural beauty. Therapon continues to deliver an ongoing stream of world-class solutions for an ever-widening circle of skin conditions. Key Highlights: [00:01 - 08:40] Building a Private Practice Specializing in Plastic & Reconstructive Surgery [08:41 - 17:06] How Dr. Beckman Became Entrepreneur to Create Superior Products [17:07 - 25:31] How Theraderm Provides Physicians & Patients with Skincare Solutions [25:31 - 34:26] Wrapping Up! Want to connect with Dr. James? Head to Theraderm, and discover skin care products that enhance skin health and natural beauty!  Key Quotes: "Small steps that are well planned and well-positioned will get you to a destination almost everywhere." - James Beckman Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
October 5, 2022
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Kelley Welcome Back

Could a team truly make things different when they don't go as planned? In this episode, Justin welcome's back Kelley and shares their journey as new parents. They discuss the challenges they faced while Kelly was working and taking care of their child as well as the growth they experienced in their business. Kelley breaks down her plans to ramp up content production, develop new partnerships, and release courses that are affordable, accessible, and easy to learn. Tune in and enjoy! Key Highlights: [00:01 - 04:08] Kelley Returns and Shares Her Pregnancy Journey [04:09 - 07:59] From Working Full-Time to Taking a Break and Becoming a Mother [08:00 - 12:15] What Kelley Loves to Do and What Doesn't [12:16 - 16:18] Kelley's Game Plan [16:18 - 21:37] Wrapping Up! Key Quotes: "I get to love what I do because I'm not the only one doing it. I'm supported by this amazing team and in return, we're growing together." - Kelley Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott They also touch on the importance of networking with others to support one another.
September 27, 2022
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Building Practices, Employee Mental Health and Marketing w/ Sharon Fekete #167

Are you establishing good employee morale in your practice to maintain patient care quality? In today's episode, Sharon Fekete, the Founder of The Doctor Whisperer & 13th Ave Media, shares the challenges of hiring doctors and staff in today's healthcare landscape, as well as the importance of creating a culture of trust and respect within a clinical setting. Sharon discloses her outlook on the impact of employee mental health and the role of content marketing and branding in the healthcare field. Listen and enjoy! Sharon has been whispering strategies to physicians for over 20 years & amplifies businesses through the power of social media. As a firm believer in advocating for improved mental health, she published her book ‘The Broken Road to Mental Health, in Life & in Business’ on her 25th sober anniversary, August 11th, 2019, and hosts (2) podcasts, The Doctor Whisperer & The Broken Road to Mental Health.  Key Highlights: [00:01 - 07:37] Sharon's Experience with Hiring and Managing Staff in Healthcare [07:38 - 15:19] Why the Patient Experience is Key to a Successful Practice [15:20 - 22:59] Sharon's Tips for Taking Care of Mental Health in the Workplace [23:00 - 30:29] How to Address Mental Health in the Workplace [30:30 - 37:46] The Importance of Content Marketing and Branding [37:47 - 43:18] Wrapping Up! Want to connect with Sharon? Head to The Doctor Whisperer, and learn more about her work! Key Quotes: "The number one thing I feel can really impact a business is to talk about mental health in their workplace, a place where people can feel safe and not feel afraid or ashamed if they're not doing well." - Sharon Fekete "If you want to have a great practice, you have to hire great. You have to spend money. You have to make an investment." - Sharon Fekete Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
August 3, 2022
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Getting Started with Podcasting for Medical Providers w/ Saul Marquez #166

Are you figuring out how to boost your healthcare podcast? In this week's episode, the Founder of the Outcomes Rocket Podcast and Smooth Podcasting Productions, Saul Marquez shares relevant tips on how to use podcasting to grow your day job and increase sales. He breaks down the benefits of automation and how it can help save time and increase scalability. Saul remarks on the importance of finding a good mentor, and having a sustainable internal production pipeline to grow your podcast. Let's dive in! Saul is a healthcare executive and media influencer. For the past 15 years, he has been a leader at well-known companies like Stryker Orthopedics and Medtronic. The mission of his work is focused on improving outcomes and business model success in healthcare. In addition to his leadership in the corporate world, Saul is an entrepreneur at heart. As the founder of the Outcomes Rocket Podcast and Smooth Podcasting Productions, he and his teams are focused on helping businesses and leaders more effectively deliver their message and value to customers. Key Highlights: [00:01 - 07:15] How Saul is Using Podcasting to Grow His Business and Increase His sales [07:16 - 14:23] How to Systemize Your Podcasting Process to Maximize Results [14:24 - 21:42] Focus on Creating Great Content and Let Someone Else Do the Marketing [21:43 - 23:52] Final Thoughts Connect with Saul on LinkedIn, and Twitter. Visit Outcomes Rocket, and learn from the most inspiring healthcare leaders! Key Quotes: "Through repetitive content, you establish an opportunity for people to know, and trust you and your brand and your voice." - Saul Marquez "The more podcasts you put out there, the more you're on top and the higher, the likelihood that somebody's gonna click and listen." - Saul Marquez Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
July 27, 2022
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Orthopedic Marketing Strategies that Drive New Patient Appointments w/ Kristy Parker #165

With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patients. She talks about the importance of educating patients on options and treatments available through orthopedics, and how the ratio of patients coming from referrals vs. direct patient acquisition has shifted in recent years. Listen and enjoy! Kristy has worked in the healthcare field as both medical sales rep and administrator for 20+ years. Her current focus in business development has provided her the opportunity to evaluate multiple platforms to reach patients and increase access to a large orthopedic practice.  Key Highlights: [00:01 - 08:19] How to Use Digital Marketing to Increase Access and Make Things Easier for Patients [08:20 - 16:20] Why the Urgent Care Model Has Been a Godsend for Orthopedists [16:21 - 24:00] How Chat Can Help Keep Patients Connected and Access Information Quickly and Easily [24:01 - 31:52] Tips for Marketing to Surgeons [31:53 - 39:03] Tips for Engaging Patients on Social Media Connect with Kristy through LinkedIn. Head to Tennesse Orthopedic Clinics, and find your doctor! Key Quotes: "We saw that healthcare was becoming more patient-driven, and it was important to not just rely on fostering those relationships with our referring primary care offices but to also make sure that the public knew they had direct access to orthopedic specialists." - Kristy Parker Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
July 20, 2022
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How Aesthetics Practice Owners Build Personal & Practice Wealth w/ Leslie Tracey #164

Do you know an effective way to grow and protect your business? In this episode, Leslie Tracey discusses the importance of risk management, retention of top talent, and building a team culture that is supportive of success. She stresses why marketing to all employees, not just the business owner is essential and provides relevant tips on how to do this effectively. Let's dive in!  In the financial industry since 2017, Leslie is the founder of Tracey Donavan Insurance & Retirement Services, a boutique financial practice that specializes in personal and business financial risk management and retirement income strategies for practitioners in Medical Aesthetics nationwide. They ensure that practice owners mitigate risks to their family and business livelihood associated with disability or death which could halt the continuation of the business.  Key Highlights:   [00:01 - 06:41] Opening Segment  [06:42 - 13:17] How to Keep Your Med Spa Running Safe and Sustainably  [13:18 - 19:56] How to Succeed as a Med Spa Owner  [19:57 - 26:33] How to Protect Your Practice   [26:34 - 33:23] Diamond Games Media  [33:24 - 39:47] Think About Your Brand   [39:49 - 42:16] Closing Segment  Click here to connect with Leslie's online community: https://linktr.ee/leslietracey   Free download for listening to this podcast here: https://www.traceydonavan.com/10healthwealth  Key Quotes:  "I think it's really important to identify where your clients are coming from and start small. All the big ones are very successful. They started small." - Leslie Tracey  Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram    What We Do  Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University  Leave a Rating & Review for Other Listeners!  I hope that you have found this episode and any others you have listened to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.  Thanks for listening. Justin & Kelley Knott
July 13, 2022
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Growing a Multispecialty, Multistate Surgical Practice w/ Brian Evans MD #163

Are you curious about what CIC and CSC have done to grow and reach many different patients and have different sub-specialties under one roof? In this episode, Brian Evans, the Medical Director of Reno and VP Physician Recruitment for CSC shares the philosophy of Comprehensive Integrated Care and Comprehensive Surgical Care, and how they attract patients. He emphasizes the importance of physician ownership and control and points out the many benefits of such an approach, including increased decision-making power and greater patient engagement. Pay close attention to Brian's advice on what patients can do to be their own best advocates for their care. Let's dive in! Key Highlights: [00:01 - 06:33] Opening Segment [06:34 - 12:46] Multispecialty, Multistate Surgical Practice [12:47 - 18:58] Having a Higher Level of Engagement [18:59 - 22:22] Closing Segment Want to connect with Brian? You can email him at [email protected] Make sure to visit https://www.ciccenters.com/ and https://cscasc.com/ Key Quotes: "We really have to get out there and allow people to meet us and know that. We are actually really focused on the patients providing a really good service." - Brian Evans "Physicians don't always know best. So you are your own patient advocate." - Brian Evans "The more the doctors are involved, the more that they're leading the way from a decision-making standpoint, the better off healthcare will be." - Brian Evans Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
July 12, 2022
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Make Your Practice More Attractive to Patients in 2022 # 162

Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make them more attractive. Her focus is to get everything needed to create a steady flow of clients, patients, and customers so they can go forward, further, and faster.  Let’s dive into different tips to grow your practice and make it more attractive to your patients! [00:01 – 05:00] Let’s meet Dr. Ginger! [05:01 – 12:40] Dr. Ginger’s perspective on Post-Covid Dr. Ginger shared her point of view about the pandemic. Before and still now people put much prior into outsourcing things. Barriers between doctors and patients. The role of social media. Easy target - Healthcare field. A massive shift in the market. You should understand your patients and what they truly need. Emotional face: confidence, pain relief, stability, security, etc. Establish relationships with patients. [12:41 – 25:35] Making your Practice More Attractive to Patients Dr. Ginger talks about the old and new approach to address marketing. The insight of old and young doctors. Leadership - Tools and assets to bring a business. Marketing campaign and budget. Having a scientific mind in marketing. It has to be trackable. It has to come back. It has to show a result. It’s not an experiment or donation. Tracking side with clients in the healthcare niche. Communication factor. Be really aware of your numbers to set up projections. Referral system: private practice acquisition. [25:42 – 33:07] Closing Segment Advice on growing practice in 2022.  Physicians expectations from their involvement in growing the practice. Think about things that need improvement, and things we need to stop doing. Use your own charts and files. Internal marketing program. Who you should communicate with. Who your ideal patient is. How to connect with Dr. Ginger. Links are available below. Final words  Stay tuned for more. Links available below. Tweetable Quotes: “All the marketing I’ve ever recommended to do is direct response, if I cannot track it, if I don’t know what is coming from, we don't do it.” - Ginger Bratzel “They don't need to be doing a thousand things, they need to do 4, 5, a few things, and if you see it is not working, take the time and energy, even if you are doing it for free because that’s the most precious currency you have.” - Ginger Bratzel Resources Mentioned:  GingerBratzel.com  Want to connect with Dr. Ginger? You can find her and follow her on LinkedIn and Facebook. You can also contact her at 405-225-0254. Don’t forget to check out her website https://gingerbratzel.com/ to learn more about getting new clients and grow your business! Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/  Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
January 26, 2022
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What are Virtual Assistants and How Can Practices Leverage them? #161

Welcome to another episode of the Patient Convert Podcast! Our guests for today’s episode are Dr. Steven Kupferman and Dr. Omid Shaye. They have founded MedVA after pioneering the use of healthcare Virtual Assistants for both improving the quality of patient care and saving money on staffing. Let’s dive a little bit more into what they have done before starting this great project.  Dr. Kupferman is an oral and maxillofacial surgeon in Los Angeles, California. He is the founding physician of LACOMS (Los Angeles’s premier Oral and Maxillofacial Surgery Center) where he first pioneered the use of Virtual Assistants. Dr. Shaye is a Gastroenterology Specialist in Beverly Hills, CA. He is a co-founder of Gastroenterology Associates of Beverly Hills, one of the Beverly Hills area’s leading Gastroenterology practices, where he first pioneered the use of Virtual Assistants.  Stay tuned until the end to know more about Medical Virtual Assistance, and how it started to be used with great effectiveness to grow practices!  [00:01 – 10:57] Medical Virtual Assistance I introduce our guests Dr. Steven Kupferman and Dr. Omid Shaye. Bio Dr.Kupferman and Dr. Shaye provide a bit of background. How they introduce virtual assistance. The benefits of this practice in the medical field. Patients' satisfaction. How they started finding remote employees. [10:58 – 15:06] Why the Philippines? Dr. Shaye talks about the advantages of working with people from the Philippines. There is a Healthcare oriented culture. Nurses are really committed to the medical field. The qualities and training of the virtual. The transition to work remotely. [15:07 – 25:41] MEDVA - Medical & Dental Virtual Assistant Dr. Kupferman provides information about the company they have founded. Different ways virtual assistance can be used. How doctor offices can benefit from remote employees. Implement training programs for all virtual assistants. Help offices and medical centers think out of the box: What can they do to leverage MEDVA? Dr. Shaye mentions how MEDVA deals with HIPAA, Security, and access in the EMR. There is a security firewall to prevent security breaches and HIPAA violations. Virtual assistants go to extensive training. [25:42 – 31:23] Closing Segment How to connect with Dr. Kupferman and Dr. Omid Shaye.  Links are available below. Final words  Stay tuned for more. Links available below.  Tweetable Quotes: “There is a cultural and work ethic benefit there. My virtual staff are the most dedicated employees I’ve ever had.They are really committed, they are excited about being part of our practice.They are incredibly hard-working” - Omid Shaye “I was able to interact and access my remote staff better and faster than the staff that were actually in my office… Here, I just clicked on zoom and they were on my screen within seconds” - Steven Kupferman. Resources Mentioned:  MEDVA - Medical & Dental Virtual Assistants Want to connect with Dr. Kupferman and Dr.Omid Shaye? You can find and follow them on LinkedIn. Check out their website https://medva.com/how-it-works/ to learn more about virtual assistance!  Subscribed Yet? Now you can! What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott  
January 19, 2022
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Changing Medicine Starts with Creating Your Voice w/ Vinod Dasa MD #160

Want to make a change in the field of medicine? It all starts with creating your voice. This is the wisdom Dr. Vinod Dasa took on as he became the co-founder and chief medical officer for an innovative start up, SIGHT Medical and helped co-found a new medical education and connection platform called DOC.SOCIAL. Before that, Dr. Dasa completed his undergraduate and medical school in the 7 year combined degree program in New York and was part of a fellowship internationally recognized as one of the pioneers in total knee replacement surgery. After completing his fellowship he and his wife, decided to begin their careers as faculty at LSUHSC to help rebuild post Katrina where he developed surgical techniques to allow outpatient opioid free total knee replacement and pioneered the use of cutting edge technologies such as iovera.    Dive right into the episode with Dr. Dasa and let’s unpack his story and how he was able to impact the world of medicine by first creating his voice.   [00:01 – 02:38] Taking on Unique Experiences by Diving into the Deep End I introduce our guest Dr. Vinod Dasa Bio  Dr. Dasa gives a bit of background Education, residency and fellowship  Recruited to help rebuild after Hurricane Katrina  Learning unique lessons while on the field    [02:39 – 14:19] Introducing an Enhanced Recovery Model for All Practices Dr. Dasa breaks down how he achieves opioid free knee replacement Changing from regional to spinal anesthesia A move closer to the adductor canal block  How using the technology iovera has helped in the surgical space Paying attention to details in the patients post-op  The process of going opioid free in mid-2020 There is a path to enhanced pain control for any field  How Dr. Dasa helps other doctors around the country innovate  [14:20 – 26:32] Changing Medicine Starts with Creating Your Voice Dr. Dasa gives advice for busy physicians looking to diversify their careers You have to broaden your skill set You have a unique opportunity to leverage your assets Different ways you can finance your ideas  Leverage you relationships Start getting your name out there Leverage social media to share thoughts  People need to know who you are, where you are, how you think How Dr. Dasa has built up his thought leadership [26:33 – 30:42] Closing Segment Connect with other innovations from Dr. Dasa SIGHT Medical - driving optimal performance in the OR Doc.Social - Healthcare connected Links below  How to connect with Dr. Dasa Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Enhanced pain control, enhanced recovery without the need for opioids and narcotics... It’s out there… I promise you, if you can do it for knee replacements, you can do it for just about anything.” - Dr. Vinod Dasa “I think physicians have to think and broaden their skill set beyond just the exam room or the OR… Physicians are in a very unique position, they can leverage a lot of different assets to their benefit.” - Dr. Vinod Dasa “That’s why I think that digital platforms are huge to create a voice and create an identity… We have a voice and we have a seat at the table.” - Dr. Vinod Dasa   Resources Mentioned:  SIGHT Medical Doc.Social   Want to connect with Dr. Dasa? You can find him on LinkedIn and Doc.Social. Teach, heal and discover by visiting https://www.lsuhs.edu/ and learning more.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  
November 11, 2021
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Effective Non-Verbal Communication Tips in Healthcare w/ Shelly O'Donovan #159

Some of the loudest things people say don’t come from their mouths. Shelly O’Donovan is the CEO of the Authentic Influence Group. After walking the halls of government and GlaxoSmith&Kline for years seeing many people rise and fall, she uncovered patterns connecting success to non-verbal communication. Shelly also realized that many aspiring medical and pharmaceutical executives spend a lifetime trying to propel their careers forward, so she stepped in with her experience to help those teams, executives and professionals learn how to use subtle, authentic communication methods to illuminate their message. You don’t want to miss out on gems in this episode. Tune in and learn effective non-verbal communication tips that will help you advance in any healthcare profession.    [00:01 – 02:31] Uncovering the Patterns of Non-Verbal Communication I introduce our guest Shelly O’Donovan Bio  Shelly gives a bit of background around her expertise Finding patterns within politics Training healthcare professionals in those patterns    [02:32 – 16:00] Effective Non-Verbal Communication Tips in Healthcare Shelly shares some fundamental tips to engage with patients  Make sure to address the patient right away Eye contact is key  Resources that help physicians refocus and connect better with the patient Using open body language  Take a deep breath before even meeting the patient  Relaxed and calm vocal tones are as important as the words Building a relationship with the front desk  From how you walk through the door  Avoiding negative non-verbals  Opening up the body language of the other person Increased micro expressions to enhance energy output  Using ornaments - changing your appearance  Shelly dives deeper into utilizing micro-expressions Pulling out who you really are Voice tone naturally follows our facial expressions [16:02 – 26:29] Using Non-Verbal Communication to Build Trust Tips for physicians to motivate their staff  Using your hands more to communicate  Over communicate  Show that you yourself trust your staff Using non-verbals within a sales perspective Keeping your eye on the other person  Pivot based on the other person's body language What Shelly teaches students about navigating Zoom Get your hands into the camera  The importance of lighting  Look right into the camera  Record yourself to see what you do when you speak  Building your own confidence  Learn your own habits  Make tweaks slowly during low stakes moments [26:30 – 28:44] Closing Segment How to connect with Shelly Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Just being in the moment with that patient for a minute before you open up the chart… that’s a big game changer, and that really makes a difference in building that trust.” - Shelly O'Donovan  “Speak from a place of passion… it keeps the other person really engaged.” - Shelly O’Donovan  “Using your hands; that is a trust indicator… You want to subconsciously see my hands so you can know whether we’re friends or we’re foes.” - Shelly O’Donovan   Resources Mentioned:  Paul Ekman Group - Micro Expressions   Want to connect with Shelly? You can find her on LinkedIn and Twitter. Go visit https://authenticinfluencegroup.com/ and start illuminating your message!   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  
October 5, 2021
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Why Referral Based Practices Should Focus on Digital Marketing w/ David Schwegman MD #158

If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time he had numerous awards including "Emergency Medicine Teacher of the Year." Dr. Schwegman then pivoted into Hyperbaric Medicine soon becoming the Chief Medical Director of Hyperbaric Physicians of Georgia and the Chief Medical Officer of HyperbaRXs. He served as the founding co-chairman of the Save a Leg, Save a Life foundation Atlanta chapter and was featured in the Atlanta Magazine as a "2011 Atlanta Top Doctor".    Let’s jump into the episode with Dr. Schwegman as he explains why referral based practices should focus on digital marketing and how to do it effectively.   [00:01 – 05:09] From 45,000 ft High to 45 ft Below I introduce our guest Dr. Schwegman  Dr. Schwegman gives some background on his venture into Hyperbarics Started as an academic emergency physician  Aviation medicine  The leap to sub-specializing in Hyperbaric medicine  Navigating the transition into a private practice  The challenge of running the marketing piece  The importance of educating others Being under a critical lens - evidence based medicine   [05:10 – 14:14] Why Referral Based Practices Should Focus on Digital Marketing We need to change what we do  Referrals in and referrals back out  A difficult area to get referrals in  Dr. Schwegman’s view on the changes in the patient journey  Recognizing the limits of your practice  We had no choice but to evolve  Using digital marketing to educate potential customers  Getting directly to patients  Hiring experts to help and guide Physicians Subverting mental energy costs  The big wins it gives Physicians  [14:15 – 24:11] Bringing in Outside Help to Make Your Practice Successful Patient point of care - using a documentary as marketing  A deeper look at the life changing effects of hyperbarics  Collecting your most powerful stories  How Dr. Schwegman shares the practice of Hyperbaric Medicine with the world Helping people get set up without the pitfalls  All the unique elements that need to be put in place  The benefits of getting a consultant  [24:12 – 35:54] Closing Segment How to connect with Dr. Schwegman Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Learning the medicine wasn’t the hard part, it was putting all the pieces together so that you could run a successful practice, and doing so in a manner that always puts patients first.” - Dr. David Schwegman “If we don’t have to keep repeating the same thing day in and day out, that’s a huge win for us… If we’re able to be more efficient by not having to spend as much time educating patients, then we can actually help more people.” - Dr. David Schwegman Want to connect with Dr. Schwegman? Go visit https://hbomdga.com/ to learn how you can get in touch.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  
September 21, 2021
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Leading Up: How Physician Liaisons Can Lead Their Physicians w/ Dr. Jimmy Knott #157

No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr.Jimmy Knott felt led to go into the ministry. He enrolled at New Orleans Theological Seminary, and earned his M. Div., in 1976. He earned his Doctor of Ministry degree from New Orleans Baptist Theological Seminary in May 2002. Dr. Knott’s passion is to assist people in maximizing their impact and help existing and aspiring leaders to better understand what transformational leadership is and does.   [00:01 – 06:20] You are Always Leading and Influencing Someone I introduce our guest Dr. Jimmy Knott My father in law and expert Learn a bit more about Dr. Knott Relationship with leadership  Current activities and focuses  Understanding leadership  You may be a leader even if you don’t know  Leadership isn’t always down  It is also across and up [06:21 – 20:18] Leading Up: How Physician Liaisons Can Lead Their Physicians How this concept of leading up can apply to liaisons  The importance of leading yourself first  Figure out how to add value  Ask the right questions How to communicate with your superiors  You need to provide honest feedback Say the things they don’t want to hear  Building trust through regular communication Being prepared to face your boss You are on the front lines  Confront reality  Make great decisions through engagement  [20:19 – 29:44] Set Expectations with Quality Questions  The importance of preparing questions  There’s no way to learn without questions  ‘What does success look like to you’  How to navigate two different Physicians  Credibility = influence  Four questions/items to go through in a meeting  1. What is going well?  2. What is broken?  3. Getting clarity on something specific  4. What’s missing/needed?  Regular meetings are critical to productivity  [29:45 – 35:54] Closing Segment Hitting the highlights of our conversation Lead up Build trust!  Communicate frequently  Anticipate the future and needs for your leader  How to connect with Dr. Knott Links below  Final thoughts Stay tuned for more. Links available below.   Resources Mentioned:  Leadership Sessions It’s All About Leadership - Dr. Jimmy Knott   Want to learn more about Dr. Knott? Connect on Twitter, LinkedIn, and Facebook. Make sure to go to https://jimmyknott.com/ to upskill your leadership.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  
September 14, 2021
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The Future of Patient Engagement w/ Podium’s Bryan Oram #156

Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a convenient experience that meets all their needs AND is accessible right on their phone or laptop. So tune into this episode and learn about the future of patient engagement. Bryan Oram is the AVP of Sales Enterprise at Podium - an incredibly powerful platform that helps local businesses get connected with their community to create conversions through communication.      [00:01 – 04:01] Patients Are Looking to Engage with You I introduce our guest Bryan Oram Background   The future of patient engagement is on the rise and it’s changing. Engagement is on the rise Digital engagement is becoming much more important [04:02 – 18:15] The Future of Patient Engagement Higher conversion rates through SMS and digital outreach  People want to leave reviews  It needs to be convenient  How Bryan integrates text messaging into the patient experience  A comparison between text and emailing Email - 20% open rate Texting - 97% open rate The impact of reviews and your online rating Podium’s effects on payment processing  Predictions on the future of engagement Telehealth is not going anywhere How communication is changing [18:17 – 25:39] Changing with the Challenges How large organizations are handling telehealth Creating a ‘frictionless experience’ Handling the frustrations of competition  Why Podium?  Bryan shares his biggest challenges to get to where he is  The challenge of transforming organizations Centralizing your engagement through Podium  [25:40 – 28:59] Closing Segment HIPAA compliant communication How to connect with Bryan Links below  The evaluation process Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “The entire patient journey is something that needs to be thought through with a digital lens… It is critical to optimize for it.” - Bryan Oram “Email gets about a 20% open rate… When you compare that to text messages, text messages get about a 98% open rate… and again I can't stress enough how important reviews are.” - Bryan Oram “Effective communication pre and post-visit is going to become more important and more digital than ever before.” - Bryan Oram   Want to learn more about Bryan? Connect on LinkedIn or email [email protected] Be sure to check out https://www.podium.com/v9/ and get every resource you need to make your business win through engagement!   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
September 7, 2021
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Generating New Specialty Surgery Patients via Video Marketing w/ Tim Tollestrup MD #155

Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique, that only 3 people in the world do what he does and he’s gained worldwide recognition by generating new specialty surgery patients via video marketing.  Dr. Tim Tollestrup, MD is a General Surgery Specialist in Los Vegas, NV and has over 20 years of experience in the medical field. He is a pain focused peripheral nerve surgeon, with extensive training in this largely unknown field. Apart from his practice he is an avid educator and has co-authored several medical articles focusing on peripheral nerve related topics, including one that appeared in the Journal of Reconstructive Microsurgery. He graduated from University Of Utah School Of Medicine medical school in 2001.   [00:01 – 04:11] Getting People to Know You Know Something Different I introduce our guest Tim Tollestrup MD Some background   The uniqueness of Tim’s practice  3 total practitioners world-wide  Educating people on something so under the radar [04:12 – 18:24] Generating New Specialty Surgery Patients via Video Marketing Tim’s intro into his video marketing strategy No other option Educating patients directly  Benefits of video The importance of patient testimonials Rising above conventional means of advertising  [18:25 – 28:51] Finding the Perfect Fit for Your Practice  The types of patients who are a perfect fit  How peripheral myopathy affects so many people Referral sources  The challenges and lack of information in this field Advice on building relationships with a liaison  4 types of people to look out for [28:52 – 33:40] Closing Segment How to connect with Tim Links below  The evaluation process Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “I just found myself banging my head against the wall trying to get doctors to understand what it is that I did, number one, and number two - who would be appropriate referral patients to send me.” - Tim Tollestrup, MD “I realized, pretty quickly, that patients who have these problems get it, immediately. When you start talking to them about what they’re experiencing, they get it… So I realized I had to take this message directly to patients.” - Tim Tollestrup, MD Want to learn more about Tim? Connect on YouTube and Facebook. Are you right for a procedure with Dr. Tollestrup? Find out by emailing [email protected] to start your evaluation. Check out https://nevadanervesurgery.org/ and see how he is leading his field online. What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott  
August 3, 2021
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Growing Your LinkedIn Reach w/ Michael David Chapman #154

LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your platform or you're a veteran, today’s episode will give you some important advice on upping your LinkedIn game. Michael David Chapman is Founder of the LeadIn Social team; an experienced group of very proficient individuals who are excited to see people's business and influence grow. He provides entrepreneurs and business leaders a human alternative to automated or bot-driven lead generation and appointment setting services. Michael does this by helping business owners use LinkedIn to extend their reach and grow their business.   [00:01 – 03:55] How to Start Your LinkedIn Journey I introduce our guest Michael David Chapman  Some background  3 ways to win your LinkedIn journey  Running ads  Content marketing with engagement  Direct outreach  [03:56 – 17:30] Using Sales Navigator to Outreach Effectively  Michael talks about sales navigator Using outreach effectively   Knocking on the digital door The 3 gates How physicians look at sales Not pitching, but building connections  Reaching your target audience [17:31 – 32:10] The Numbers Matter Michael talks about how he got started and found success A giver’s game Consistent GOOD content Create and contribute to community groups Why the numbers really do matter  Getting rid of the ‘vanity’ out of vanity numbers Michaels thoughts and recommendations on the Linkedin changes [32:11 – 36:12] Closing Segment How to connect with Michael Links below  Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “The ability to knock on someone’s digital door, not pitch them, bring them something of value over the long run; that’s the equivalent of you knocking on my door trying to sell me something versus throwing a flyer in my yard hoping that I see it.” - Michael David Chapman   Resources Mentioned: LinkedIn Sales Navigator Want to learn more about Michael? Connect on LinkedIn and Twitter. Check out http://www.leadin.group/social/ and start building your connections.   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
July 27, 2021
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Tips to Improve Patient Social Media Engagement #153

Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership. Let’s dive in and gain some valuable tips on improving your patient’s social media engagement. We’ll take a look at first growing a loyal follower base in the simplest way possible and then some winning strategies that will optimize your content and overall results.    [00:01 – 02:41] The Value in Social Media Let’s talk all things social media!  Today’s topic - Tips to improve patient social media engagement  There is real value in upping your social media game but it takes planning [02:42 – 11:33] How to Grow a Loyal Audience  The key is consistency  Step 1 - Put a face to it Step 2 - Post engaging and educating content  Step 3 - Plan and optimize - it’s time to connect [11:34 – 18:51] Tips to Improve Patient Social Media Engagement Logistics - seeding new likes and running offers ads Making it easy for your customer avatar to engage  Join in with the conversations that excite you  Example of Justin’s campaign  Leave your content with questions    [18:52 – 22:59] Closing Segment Don’t be afraid to get your team involved The Big Idea Approach Final thoughts Stay tuned for more. Like and comment for a chance to win a free consultation    Tweetable Quotes: “It offers a lot of tools when it comes to marketing, a great way to connect and most importantly really put yourself out there as that thought leader - that expert, and grow that brand; but it all starts with engagement.” - Kelley Knott “Don’t feel overwhelmed, and don’t give up. It’s all about consistency and growing your network…” - Kelley Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
July 20, 2021
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Guide to Marketing Your Urology Practice w/ John Lin MD #152

“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come into work smiling? If you put this marketing guide into practice, and build your network and rapport, your patients will feel the same! John Lin MD, is a leader in the field of Urology. After working in entertainment business management with a Beverly Hills financial firm and founding a computer consulting business, he pursued a career in medicine at Saint Louis University School of Medicine where he graduated with a Distinction in Research. He initially practiced in Lake Havasu City and was awarded Physician of the Year in Lake Havasu City in 2004. His expertise has even led him to become an advisor for google health.     [00:01 – 02:50] Leveraging Social Media to Build a Happy Practice I introduce our guest Dr. John Lin How Dr. Lin leverages social media and built a network [02:51 – 11:46] The Success of Your Patients and You How Dr. Lin started out - exploring options against better judgement  Building a successful practice for successful patients The reputation process - you have control over the reviews Resources to help capture reviews  [11:47 – 26:33] Get Known, Create Content  Dr. Lin talks about loving what you do and building on it  Making it easy for patients to engage - remove the friction Do you need to be a social media marketing expert? Dr. Lin’s story and experience  Don’t focus on selling but education  Ways to build know, like, and trust [26:34 – 39:11] The Most Powerful Medical Asset  The value of supporting the people in your community  Major things to avoid and be aware of as a urologist  Dr. Lin provides examples of successful review content curation Happy leader, happy office, happy patients    [39:12 – 44:08] Closing Segment Dr. Lin’s advice on creating content  How to connect with Dr. Lin Links below  Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “Everyone says to go one way, I like to explore the other options… concentrate on things you REALLY enjoy doing.” - Dr. John Lin “We value a couple of things, one is money, and two is time. So Anyway you can make it easy for patients to engage with you… that’s what you want to do, and that’s all about removing friction to access your practice.” - Dr. John Lin  “Patients are not going to buy your product or service unless they know you, they like you, and trust you.” - Dr. John Lin Resources Mentioned: Rater8 The Thrive Urology Practice Facebook Group Want to learn more about Dr. Lin? Connect on LinkedIn and Check out https://sunriseurology.com/care-team/your-provider/ and reach out.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott  
July 15, 2021
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Medical Spa Marketing Strategies #150

As a Med Spa owner, how are you driving patients? Getting out of the, ‘If I build it they will come mentality,’ it’s really what you do with your social media, content, and consumer engagement that will bring you success in this field. So when it comes to marketing strategies, where do you start and how do you do it right? Dive into this episode to learn all about what to do, what to avoid, and effective ways to get it done in your Medical Spa marketing.   [00:01 – 02:42] Your Success is Tied to Your Marketing Welcome to the 50th episode special!  Today’s topic - Medical Spa marketing strategies. How your social media ties directly to your success as a Med Spa [02:43 – 21:18] Leverage Your Platform, Curate Your Content The most successful platforms we see work, and why Practical tips and tools that can help you narrow down and reach your audience The importance of content and the processes that will work best for you “The big idea process” - distributing your content effectively  Value first, sell later [21:19 – 41:54] Building Rapport with Your Consumers Reviews are critical - how to build your reputation  Winning the ‘onsite SEO’ game When everything is in place, it’s time to re-market correctly Don’t marry before you date Navigating cold and warm audiences [41:55 – 45:53] Closing Segment Make sure to track all your results Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “The most important thing to have in mind is - plan ahead; especially in content creation, on the video side, a month in advance.” - Justin Knott “This is about to be your explosion and dominance on injectables online with social media…”- Kelley Knott “Focus on educating and providing value to patients 90% of the time.” - Justin Knott   Resources Mentioned: Google Analytics Call Tracking Metrics Episode: How to Track Marketing Campaigns  Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott  
July 2, 2021
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Get off the Treadmill & Build A Medical Career You Love w/ Andrew Tisser MD #151

Sick of running around, having to answer to someone, and experiencing burnout because of the nature of your job? Then it’s time to start paving your path to building the medical career that you love.    Now that you’ve set your mind around it, the next question is, how do you start? You’re in luck! Because today Dr. Andrew Tisser joins us to give us tips and guide us towards the process.   [00:01 – 04:09] Physician Burnout Who is Dr. Andrew Tisser? Andrew talks about his podcast, Talk2MeDoc Andrew on physician career burnout. [04:10 – 16:18] Go Out and Set Your Own Course You create the career that you like. It’s not going to be handed to you. If you’re in it for money, then you’re on the wrong career path. Andrew discusses that entrepreneurship is not for everyone. Figure out your “why, what, and how?” [16:19 – 30:47] Getting Started Andrew talks about how he started pursuing the career that he loves Building your personal brand Andrew’s advice for the people saying they don’t have the time Creating content and Andrew’s opinions on the different social media platforms Starting your own podcast? Andrew shares tips on how to build your audience. [30:48 – 33:40] Closing Segment Final thoughts Reach out to Andrew. Links available below.   Tweetable Quotes: “You’re supposed to not be unhappy when you get out of training.” – Andrew Tisser “You need to create a career that you like. It’s not just going to be handed to you.” – Andrew Tisser   For more information about Andrew and his podcast, visit his website at https://www.andrewtisserdo.com/. Follow him on Facebook, Instagram, LinkedIn, Twitter, and YouTube. Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
May 20, 2021
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Physician Productivity: Max Your Most Valuable Resource – TIME w/ Sabrina Runbeck #149

TIME is our most valuable resource. That’s why we must learn how to use it properly. Instead of wasting our time on things that would not benefit us, let’s choose to focus our time on personal development and productive things. Let’s choose to use our time wisely, but using our time wisely doesn’t mean all we’re going to do is work, work, work -- we should also spend some time to rest and relax.   [00:01 – 06:51] Sabrina’s Story Sabrina talks about her background Sabrina on constantly feeling the need to prove herself [06:52 – 24:09] Performance, Productivity, and Time Avoid physician burnout! Sabrina discusses how you can once again start moving forward. How to become unstuck? Change your mindset towards using your time! The Different Time Zones Desire Distraction Disinterest Debt [24:10 – 28:25] Organizations and Their People  The roles and responsibilities of organizations to avoid their people’s burnout [28:26 – 32:33] Closing Segment Sabrina discusses her specialty and how you can avail her services Ways to contact her available below. Final thoughts for the listeners   Tweetable Quotes: “Nothing in life [is] actually better without change, and change is what most of us resist.” – Sabrina Runbeck “I actually believe all of you deserve to have more precious time to enjoy everything you have accomplished and have that DOUBLE WIN in your career and your life and feel powerful and passionate at the same time.” – Sabrina Runbeck     Resources Mentioned: www.sabrinarunbeck.com/blueprint   Learn more about Sabrina and her services at https://sabrinarunbeck.com/.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
May 18, 2021
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Text Messaging is Improving Marketing & Patient Engagement w/ Kenneth Burke #148

Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals.   [00:01 – 09:03] What is Text Request? Kenneth explains what they do at Text Request Improving patient engagement through text messaging SMS and its adoption across different age brackets [09:04 – 14:02] HIPAA Compliance Is HIPAA a concern with text messaging use for marketing? [14:03 – 25:39] Leverage Text Messaging We discuss the ways on how you can leverage text messaging in marketing initiatives Areas where you can use text messaging in the patient life cycle [25:40 – 30:27] Closing Segment Using text messaging in the patient life cycle to improve the patient’s journey Connect with Kenneth. Links available below.   Tweetable Quotes: “People aren’t going to unlearn convenience, and these digital communications have become incredibly convenient for a lot of people.” – Kenneth Burke   Resources Mentioned: HIPAA – Health Insurance Portability and Accountability   You can connect with Kenneth on LinkedIn or send him an email at [email protected] Sign up for Text Request at https://www.textrequest.com/   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
May 4, 2021
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Do I need Branding? Or Marketing? Aren’t They the Same? w/ Jared Johnson #147

When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your organization higher.   [00:01 – 14:03] Find Your Brand What does Jared Johnson do? Podcaster, marketing consultant, content creator Jared explains what Branding is How to build your Brand Personal branding and organizational branding [14:04 – 23:32] Brand Engagement Jared shares tips and advice on how to increase your brand engagement The power of social media Differentiate yourself from your competition Look into the lens of a patient [23:33 – 36:52] Digital Marketing and Branding We talk about Digital Marketing Where digital marketing and branding should meet Social media and content creation [36:53 – 42:11] Closing Segment Jared talks about his podcast, Healthcare Rap Quick plug to https://shift.health/, a healthcare Content Network. Get in touch with Jared. Links available below.   Tweetable Quotes: “What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson “In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson   You can get in touch with Jared through LinkedIn, Twitter, or at https://shift.health/ Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
April 27, 2021
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Behind the Scenes of Content Creation w/ Scott Burgess #146

Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it. In this episode, we dive into Scott’s process as a content creator, atypical healthcare topic points, emerging technologies, present and historical healthcare trends. [00:01 – 23:08] Behind the Scene of Content Creation Scott talks about his content creation process Keep things fresh Scott’s advice for people looking to start a podcast Creativity – your willingness to do what others won’t Do your homework – research your areas of improvement [23:09 – 42:26] Changing the System Scott shares his view on people studying the medical system Changing people’s view that ‘healthcare = payment.’ The evolution of healthcare Questions you should be asking and looking for [42:27 – 53:56] Closing Segment The more we share, the more value we get back We do a recap on the takeaways for today’s episode Invest in personal growth and self-improvement Find your true authentic self Final thoughts   Tweetable Quotes: “Just go out there and start doing it.” – Scott E. Burgess   You can connect with Scott on LinkedIn or you can visit his website to learn more about him.   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
April 20, 2021
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Practice Admins: The Unseen Heroes w/ Marcus Bullock, CPC and Brenda Messick #145

People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations. Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of experience. In this episode, we talk about their backgrounds and work as Practice Admins. They share tips, strategies, and advice that blossomed from their experiences throughout their career. Indeed, they are unseen heroes that hold essential roles in their practice’s success. [00:01 – 01:03] Opening Segment Our guests, Brenda Messick and Marcus Bullock introduces themselves [01:04 – 17:50] Medical Practice Admins Brenda and Marcus talk about their backgrounds and how they found themselves working as Medical Practice Administrators They talk about their roles as Practice Administrators Advice from one admin to another – Brenda and Marcus shares tips from their 40+ years of combined experience [17:51 – 24:23] Education and Networking We discuss why there is a need for continued education and expanding your network [24:24 – 30:11] Connecting People and Bringing Value Brenda and Marcus talk about how they identify people, clients, and other physicians that could bring value to their physicians. [30:12 – 34:46] Medical Group Management Association Are you interested in joining the Medical Group Management Association? Marcus discusses how you can apply! Brenda talks about the value of joining the MGMA. [34:47 – 38:50] The Spring Conference We talk about the most anticipated conference for physicians, liaisons, and practice administrators. Where, when, and how you can join! [38:51 – 49:10] Marketing Marketing the Practice – how to become more effective [49:11 – 01:04:23] Question & Answer We exchange questions about our personal lives, work, and other topics Marketing health plans What is a Physician Liaison? [01:04:24 – 01:07:30] Closing Segment Final thoughts Connect with Brenda and Marcus. Links available below.   Tweetable Quotes: “The administrator will succeed if they have the support of the physicians.” – Brenda Messick     Get in touch with Brenda: LinkedIn: https://www.linkedin.com/in/brendamessick2008/ Get in touch with Marcus: LinkedIn: https://www.linkedin.com/in/marcus-bullock-2592359/   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
April 6, 2021
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How to Remove a Bad Google Review #144

Reviews are essential to the growth of your online presence, but it’s not the only purpose. With the help of reviews, we can also improve our business. By receiving client feedback on what we are doing wrong or are doing poorly, we can immediately pinpoint and plan a solution for these shortcomings. On the other hand, when we receive positive feedback, this helps push us forward and know that we are doing something right. But we should never forget that we can never please our clients every single time. There will always be positive and negative feedback, but sometimes there are toxic reviews for no reason at all, with just the goal to taint or ruin your image. So, in this episode, we tackle how we can remove those dreaded negative Google reviews.   [00:01 – 12:41] What You Can Do To Remove Google Reviews Justin and Kelly walk us through the different actions you can take on how to remove reviews on Google My Business. Flag (inappropriate/inflammatory/toxic) reviews for a potential removal Address the customer’s issue so they can edit or remove it Tweet the Google Small Business Team (@GoogleSmallBiz)  Submit a formal legal request to Google Manage your reviews tool for Google My Business How to Build Positive Reviews: Note: consumers/patients are seven times more likely to leave a negative review, and most of the time don’t bother to leave positive reviews even if they had an amazing experience. [12:42 – 14:33] Closing Segment Final thoughts and call to action   Tweetable Quotes: “The best way to proactively push against negative reviews is by proactively building positive ones.” – Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
April 1, 2021
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Increasing Clinical Efficiencies w/ Brent Lacey MD #143

Dr. Brent Lacey is the first recurring guest on the podcast. In his previous guesting, we talk about Debt, Burnout & Practice Management. Missed that episode? Click here to listen.  Dr. Lacey founded The Scope Of Practice website as well as the podcast. His goal is to help physicians learn how to manage their businesses successfully and master their personal finances. In this episode, we talk about how to increase clinical efficiencies so physicians can have more time to take care of their patients and themselves.   [00:01 – 11:10] Opening Segment We introduce the guest and topic for today, Brent Lacey MD. Dr. Lacey talks about the factors you should be focused on to increase your Clinical Efficiency. Life hacks from Dr. Lacey himself! [11:11 – 27:36] Increasing Clinical Efficiencies How to increase efficiency with using your EMR System Best practices that will reduce your time in facing the system Training your staff – skills, and knowledge that your staff needs. Assigning staff to specific roles [27:37 – 35:36] Other Areas of Improvement Patient Reviews: be intentional with collecting and catering to patient feedback Leveraging Physician Liaisons Building relationships with referring providers [35:37 – 38:49] Closing Segment Final thoughts and call to action Find out more about Dr. Lacey. Links below     Tweetable Quote:  “The most important person in the office is the patient.” – Dr. Brent Lacey   Learn more about Dr. Lacey on https://www.thescopeofpractice.com/. You can also grab free resources and listen to his podcast on his website. Download his 10 Day Simple Clinic Makeover eBook at www.thescopeofpractice.com/clinicmakeover.   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
March 23, 2021
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Personal Leadership Development – Become a Highly Effective Leader w/ Dr. Jimmy Knott #142

Today’s guest is Dr. Jimmy Knott, and in this episode, we talk about personal leadership development and how you can become a highly effective leader. Since high school, Jimmy keeps finding himself in leadership roles, which continued throughout his career. Today, Jimmy continues to develop himself to become a better leader and helps others develop themselves into leaders worth following.   [00:01 – 07:23] Opening Segment We introduce the guest and topic for today, Dr. Jimmy Knott Jimmy talks a bit about his background What is the role of leadership? In this day and age, there are not many good role models in terms of leadership. [07:24 – 21:42] What Makes A Good Leader  Traits leaders worth following have We want people to follow us because they want to, not because they have to Integrity and Leadership Exceptional Competence Connecting with people [21:43 – 25:42] From One Leader To Another Jimmy’s advice for the leaders of today Things to keep in mind Lead yourself well. Learn more about Jimmy. Links below Final thoughts   Tweetable Quotes: “We want people to let us influence them. We want people to follow us not because they have to, [but] because they want to.” – Dr. Jimmy Knott “To connect with people, they have to trust you and to trust you, they really have to feel like they know you, and to know you means you’ve got to be willing to be vulnerable and transparent with who you are.” – Dr. Jimmy Knott   Learn more about Jimmy at www.jimmyknott.com you can also grab a copy of his book “Lord, Teach Us to Pray” on Amazon. You can get in touch with him by sending him an email at [email protected]     Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
March 16, 2021
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Physician Entrepreneurship: Getting Started w/ Arlen Meyers MD #141

Dr. Arlen Meyers is an Emeritus Professor at the University of Colorado School of Medicine and the president and CEO of the Society of Physician Entrepreneurs. If you’re a physician looking to start your own business but don’t know how and where to start, then you’re in the right place. In this episode, we talk about Physician Entrepreneurship. We also discuss all things related to becoming a physician entrepreneur, talking and sharing tips that will help you build and start your dream business. [00:01 – 03:38] Opening Segment We introduce the guest and topic for today Arlen talks about his background His career path to being a physician [03:39 – 21:54] Physician Entrepreneurship  Physician Entrepreneurship 101 Arlen’s advice for physicians pursuing entrepreneurship Arlen gives an analogy between fishing and starting a business The most common issues physicians face in the entrepreneurial world Arlen talks about their mission at the Society of Physician Entrepreneurs (SOPE) The 3 Myths Physicians have to Address Intellectual properties and being an employee [21:55 – 40:18] The Transition Interested in transitioning careers? Listen as Arlen talks about the fundamentals of starting your own brand! Questions to ask yourself Telling your story Building your personal brand Skills you should practice The mindset The difference between a Mentor, Coach, and a Sponsor [40:19 – 43:30] Closing Segment Final words of wisdom Get in touch with Dr. Arlen. Links below.   Tweetable Quotes: “Examine the why first, the what, and then the how in that order.” – Arlen Meyers “You got to put the right fly on the hook, and you got to keep throwing the hook in the water. If you don’t, you’re not gonna catch a fish.” – Arlen Meyers “The skills you should practice are listen, learn, lead.” – Arlen Meyers   Learn more about becoming a Physician Entrepreneur at www.sopenet.org    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
March 9, 2021
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Physician Liaison Hiring: Salary, Part-Time, Skills and more! #140

For many physicians and doctors, hiring a liaison is no easy task. So, join us for today’s episode as we discuss Physician Liaison Hiring. Answering all the questions you have from the qualifications, skills, salary, should you hire a full-time or part-time liaison, and more! [00:01 – 08:43] Opening Segment We introduce the topic of today Should you hire a full-time or part-time liaison?  Kelley explains when and why you should invest in a full-time liaison The salary – how much is just? [08:43 – 22:41] Qualifications Kelley talks about the key qualifications you need to look for in a physician liaison Skills, traits, talents, and personality Having part-time liaisons Kelley discusses what makes a physician liaison successful Kelley explains what she means by “earning your way back” [22:42 – 26:55] Physician Liaison Marketing Kelley’s advice on how you can be successful in hiring a physician liaison Liaisons and systems Kelley talks about physician liaison programs [26:56 – 33:02] Closing Segment Kelley gives a recap of the episode Final thoughts for the listeners   Tweetable Quotes: “If you have come from any background as long as you fit the mold with your personality, you’re a good fit for the practice and the physicians, I’m ready to train them.” – Kelley Knott “The more time a physician liaison spends with a physician. The better the liaison.” – Kelley Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
February 28, 2021
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How to Utilize & Market Medical Devices in Your Practice w/ Elise Hamann w/ CuraMedix #139

Are you having problems with utilizing and marketing your medical devices? Join Justin as he brings in Elise Hamann of CuraMedix to discuss how to utilize and market your medical devices more efficiently and effectively. [00:01 – 08:46] What is CuraMedix? I welcome our guest, Elise Hamann Elise introduces herself She discusses what CuraMedix is all about We talk about insurance Healthcare getting more and more expensive every year Patients being more open to investing in healthcare [08:47 – 22:16] Marketing Medical Devices Telling the story behind the device Believe in the technology – be willing to use the device on yourself, family, and friends The 3 Sides to Marketing Medical Devices Consistently put out content about your devices Educate people on what and how your devices can help them [22:17 – 28:30] Boosting Your Google Ranks We talk about Google Ads and other major Ads platforms Search Engine Optimization [28:31 – 30:56] Closing Segment Final thoughts Connect with Elise. Links below.   Tweetable Quotes: “You don’t have to sell, [but] you do have to educate [your patients].” – Elise Hamann   Get in touch with Elise on https://www.curamedix.com/    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
February 27, 2021
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Local SEO for Healthcare Practices #138

How do you get started, and does Search Engine Optimization really matter? Join Justin in this episode as he walks us through how to navigate the waters of SEO and the importance of Local SEO for healthcare practices.    [00:01 – 08:49] What is SEO?  I introduce the topic of today’s episode. What is Search Engine Optimization (SEO)? Optimizing your website to perform better in search engines (i.e., Google) The process of doing Local SEO for our clients Honing in on improving their rankings from a 15 to 20-mile radius around their practice locations Google My Business Links (backlinks, citations, etc.) Paid SEO [08:50 – 28:42] What Affects SEO? Components that affect search results and the manner of how patients search Searches that patients make: Condition specific Treatment specific Provider specific Provider specialty Who are you as a practice? Justin talks about Google My Business Setting up your profile and integrating your Google My Business to your website Reviews and its role in Local SEO [28:43 – 37:39] Listings Citations and Physician Directories and why they matter Listings management platforms The FOUR Major Components in your website to increase your local SEO rankings An individual page that includes your specialty and location Individual pages for your Medical Practitioners Don’t fall victim to the dreaded list of services If you want to rank well, you need well thought out content on the things you do [37:40 – 42:28] Closing Segment Make sure you have a call tracking tool You can hire a professional to help you with your SEO Final thoughts                                                                      Tweetable Quotes: “You want to make sure when somebody is searching for you. They’re gonna find those listings – that all those listings are super accurate. And the more accuracy we have and more unification across all of those major directories, the better we’re gonna perform actually with our Google My Business.” – Justin Knott “Doing [SEO] right [will] give you a huge leg up from all other local competition and will help you continue to grow in visibility and rank better for the things that you do as a practice or a provider.” – Justin Knott   Resources Mentioned: Google My Business Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
December 28, 2020
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Google Ads & PPC for Medical Practices with Nick LaIuppa #137

Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is our head of digital advertising at Intrepy. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.   [00:01 – 09:08] Google Ads What are Google Ads & PPC? Nick talks about how Google Ads function at a higher level. [09:09 – 32:38] Strategy Development Establish your patient personas first Think like a patient (what type of keywords will they be searching for?) Stay away from Google Smart Campaigns (it’s a great way to lose money) The key elements in search ads What makes a good landing page? Targeting and Retargeting  Choosing the right budget  [32:39 – 37:27] Potential Problems to be Aware of Nick talks about potential problems when marketing medical and health-related services you should know about [37:28 – 43:31] Tracking Your Campaigns The different strategies you can use to track your campaigns Call tracking Google Tag Manager Hire the appropriate professionals [43:32 - 46:12] Closing Segment Check out our previous episodes featuring Nick and ways to connect with him. See the links below. Final thoughts and gratitude Have a Happy Holiday!   Tweetable Quotes: “You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa “You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa   Resources Mentioned: Google Tag Manager Pay-Per-Click (PPC) definition Patient Convert Podcast Ep. 126 – w/ Nick LaIuppa Patient Convert Podcast Ep. 136 – w/ Nick LaIuppa   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
December 22, 2020
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Finding Success with Social Advertising to Patients #136

When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares different strategies to finding the success you are looking for with social advertising.   [00:01 – 10:02] Opening Segment The Basics of Social Advertising What social platforms are you going to utilize? How to choose the right platform for you What are your target customers/clients/patients? Define who your audience is and tailor a strategy fit for them [10:03 – 27:45] Search vs. Social Nick talks about the difference between “Social” and “Search.” How will it affect your platform? Finding your audience on social networks Appropriate marketing for different types of audiences Cold and warm audiences Analyzing the performance of your Ads [27:46 – 44:26] Level Up Your Ads The Different Ad Types What types of Ads work well? Anything that would be valuable to your customer makes a good lead generator Webinars, pdfs, quizzes, free consultations, etc. Do as many videos as you can in your advertisements User-generated contents [44:27 – 49:23] Tracking Your Campaigns The different strategies you can use to track your campaigns Phone calls Form submissions Book appointments  The importance of following on your leads [49:24 – 59:44] Closing Segment When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you. Build upon that and continue your nurturing sequence Final thoughts Connect with Nick. See the links below.   Tweetable Quotes: “There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa “Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa   Resources Mentioned: Patient Convert Podcast Ep. 126 with Nick LaIuppa   You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
December 15, 2020
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What is Backlinking? #135

Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital marketing and he will discuss with us Backlinking which is something physicians want to better understand. [00:01 – 12:28] What is Backlinking? I introduce the topic of today A little bit of background about Backlinking Justin explains what is Backlinking It’s essentially going through a process to improve the rankings and visibility of your website. What is a ‘Backlink’? The importance of Backlinking to your healthcare marketing strategy Essential to the long-term success of your program It builds trust core or trust authority for your website Is there bad backlinking marketing or spam? How to identify good and bad backlinking Always undergo a backlinking audit [12:29 – 20:55] The Difference Backlinking Makes Justin talks about the advantages of leveraging backlinking Shares tips on how to improve the backlinks to your website Should you hire an agency? Things you can do on your own Haro (Help A Reporter Out) Guesting on Podcasts Guest Blogging [20:56 – 27:05] Investing in Marketing When is the right time to focus on backlinking marketing? Justin leaves us with some things to think about backlinking: Get it on your radar as far as something you want to focus on It doesn’t need to be overwhelming Monitor your backlink process Do a backlink audit for your website If you’re not sure how to start, hire an agency to get help Tweetable Quotes: “At the end of the day, Google is in the search experience game. And what I mean by that is they want to get every search right and as accurate as possible and give you the best experience possible every time that you go on there and do a search.” – Justin Knott “Make sure that you do have a backlink building as part of your long-term strategy.” – Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
November 24, 2020
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Growing Physician Referrals During COVID #134

With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referrals during COVID-19. [00:01 – 05:13] Opening Segment We introduce the topic of this episode What is physician liaison marketing? Physicians don’t like interruptions Kelley talks about the roles of liaisons [05:14 – 18:33] Growing Physician Referrals During COVID Content strategies that liaisons can do to help grow a physician’s referrals Encouraging physician involvement in helpful video resources Answering common FAQs.  Patient-focused contents Leverage social media to connect with other liaisons and physicians Good and bad practices when building your network Learn what your physician wants    Tweetable Quotes: “Physicians generally don’t like interruptions because they feel like they are being sold to and not served.” – Kelley Knott “One of the biggest values you can bring is your network.” – Kelley Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
November 19, 2020
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How to Create a Healthcare Content Marketing Strategy #133

When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content creation. So, how do you make quality, engaging, and authentic content? Join us for this episode as Justin and I talk about how you can create a healthcare content marketing strategy. From tips to boost your content creation, user engagements, driving traffic to your website, and more. [00:01 – 03:25] How to Create a Healthcare Content Marketing Strategy We introduce the topic of today We give a little bit of background about the topic Content creation 101 What type of content should you be creating? What’s the right type for you? How to best market your services The 3 most popular contents today Videos Website content/blogs Podcasts [03:26 – 12:56] Choosing the Right Type of Content Think about the questions your patients ask you on a day-to-day basis We talk about Google Ads and Google Planner Observe what strategies you used are working best Consistency is key [12:57 – 26:16] Authentic, Engaging and Boosting Your Google Ranks Keep your content authentic and engaging  Be relatable and create AHA! Moments Hear Justin and Kelley’s tips on how they create their content and keep it engaging for users Search Engine Optimization tips Justin’s recommended content structures The value of FAQs [26:17 – 33:00] Guest Opportunities Boosting your presence by guesting opportunities on podcasts HARO – Help a Reporter Out Impostor Syndrome is real   Tweetable Quotes: “The key to content being successful is consistency and consistency is gonna come down to what you’re capable of doing on a regular basis to provide value for your audience.” – Kelley Knott “Pick a medium that you are comfortable being consistent with and that fits your kind of lifestyle.” – Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
November 18, 2020
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The Story of the Knotts – Marriage, a Baby & Starting Businesses #132

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling.  [00:01 – 11:04] Opening Segment We introduce the topic of today We give a little bit of background of our journey We have been happily married since 2016 Started the agency while dating Kelley talks about her background Comes from a healthcare family background Got her first job as a physician liaison  Create a huge network in Atlanta of hundreds of physicians Justin shares about his background Studied Finance and Investments Worked for an early-stage Investment company in Orlando Met Kelley and dive deeper into marketing We shared the story of our first career together Becoming the first physical physician liaison for the first 3 years Handled 5 to 10 different Subs specialty clients [11:05 – 18:09] The Start of Our Agency Business  Justin uses his entrepreneurial skill to put the ideas into practice Being visionary to see the bigger opportunity  Had people reaching out from all over the country to hire Kelley as a Liaison We took that from a concept perspective to develop into a digital focus agency  Without losing the liaison side Helping practices with an online-offline approach  Kelley was passionate about physician outreach while Justin was taking the range of digital landscape We talk about Physicians Liaison University  Training platform to support physicians liaisons  Physicians Outreach Solution  Kelley talks about  Intrepy Healthcare Marketing The full-service healthcare marketing solution when it comes to digital solutions Justin talks about Kelleys personal brand which is kelleyknott.com Focused on the thought-leadership and liaison standpoint Healthcare marketing advice We talk about what’s coming out next year in our companies [18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing Justin talks about the Patient-Centric Marketing Program How do we attract, engage and convert patient Helping physicians to connect with patients in better ways Justin talks about the services that we offer especially in the digital marketing side Every service is different based on the sub-specialty of clients We talk about the team members of Intrepy Has won huge awards  The biggest compliment from our clients is how well we know the medical industry  Born out of the experience  [27:05 – 31:44] Our Contracts with Clients We choose our clients very carefully Develop long term partnerships and affiliations When you partner with us, your property is your property Everything that we develop for you is your property  6 months contract length to prove our word and values Being transparent about our data [31:45 – 39:19] Closing Segment Kelley gives some advice for healthcare marketer and partners who works together  Justin shares some realizations about their journey We talk about the big difference since when we started  Final words   Tweetable Quotes: “A well-connected Physician Liaison who knows the network not only in Physicians Healthcare admin is a physician liaison who gets through the doors.” – Justin and Kelley Knott “Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott  “When you're working with a partner they need to be your support system but they also need to have a skill set that complements your skills.  ” – Justin and Kelley Knott  “It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing.  ” – Justin and Kelley Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
October 13, 2020
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How Individual Physicians Market Themselves at Hospitals or Large Private Practice #131

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency. In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how individual physicians market themselves at hospitals or large private practice. This topic is a common pain point for many physicians and doctors, especially when they come out of fellowship and residency, so they don’t have to rely so much on the hospital system or the private practice to carve out their own space.  [00:01 – 06:39] Opening Segment We introduce the topic of today We give a little bit background of the topic One out of three physicians ask, “What can I do to stand out in my practice/ hospital?” How to pull the patient digitally? Independence of the physicians Direct relationship with the patient We talk about our agency Intrepy Healthcare Marketing Starting it on the base of physicians liaison Physician outreach marketing Physician digital marketing Creating Physician Independence  Be aware of the protocols and procedures Ask your healthcare system  May take a personal investment  Time cost  6 Steps to Build Up Personal Brand for Physicians [06:40 – 11:24] Google yourself Get a feel of your ecosystem and reputation Asking patients for reviews Individual listing platform Great opportunity for visibility as well as mistakes    [11:25 – 18:09] Physician Outreach and Marketing  Build relationships with your local healthcare community Walk into the door and introduce yourself Cold Call Learn a lot more about your community   [18:10 – 22:09] Branding Yourself As an Individual  Build your own individual branding style as a specialist Develop a blog for your own personal brand Create a legacy for yourself in the space Get a direct connection with the patients Check the protocols and procedures to your healthcare system  [22:10 – 28:20] Develop Thought Leadership as a Physician Technologies made it a lot easier nowadays Patients are more in tune with their healthcare journey and look for the information  Creating content consistently  Consider what you want out of it Decide what platform and medium suits you What matters with videos Audio and lighting Meet the quantity and quality [28:21 – 30:04] Host Webinars and Facebook Live  Reach your potential patients online Reaching other physicians and specialists Build more credibility in the community  Personal connect professionals   [30:05 – 31:44] Collaborate with Other Professionals  Increase each other’s network  Build a bigger community through connections  Get your name out there to get featured Build referral relationships [31:45 – 34:10] Closing Segment We run through all of the steps  Final words   Tweetable Quotes: “Physician outreach and marketing would allow professionals to build relationships with their local healthcare community and learn a lot more about your community.” – Justin and Kelley Knott “Collaboration with other professionals is important to increase each other’s network.” – Justin and Kelley Knott    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
October 6, 2020
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Healthcare IT, Physician Liaison Reporting & Marketing Intersect w/ Ben Blake of Systeem Medical #130

Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable, and scalable Managed IT Services, Helpdesk, and EHR Support. In today’s episode, Ben explains the importance of having an IT provider specializing in medical IT and the role IT solutions play for your marketing and physician referral development. Ben also shares his experiences as a physician liaison and leaves us with actionable advice on how to improve your network and connection with other physician liaisons. [00:01 – 08:39] Opening Segment I introduce the guest, Benjamin Blake Ben gives a bit of background about himself Sales and marketing manager for an IT company for Medical Practices Ben shares his journey into the healthcare industry How he got into healthcare marketing Became a physician liaison Pillars of marketing Online marketing Internal marketing External marketing Referral or shoe leather marketing [08:40 – 20:32] Technology & IT Infrastructures How Ben’s experience as a physician liaison has guided his career in healthcare The technology side in medical practices are often being overlooked Ben talks about the history of Systeem Medical Shortcomings in healthcare’s IT space Systeem Medical’s role in the Healthcare Industry Underutilized parts of the Electronic Medical Records (EMRs) Reporting Patient Portal Telemedicine [20:33 – 27:58] Security Measures Medical Practices should focus on the following: IT Providers – must specialize in medical IT Phishing emails Publishing too much information online HIPAA SRA KnowBe4 [27:59 – 33:41] Improving Patient Experience Healthcare marketing combined with IT solutions Physician referrals [33:42 – 40:51] Closing Segment Ben gives physician liaisons excellent advice on how they can better connect with other liaisons on the field. Don’t be afraid to say hello. Show how you can provide value. Every practice needs a HIPAA SRA done at least annually. Here’s a free offer from Ben for your medical IT assessment! See below on how you can avail.   Tweetable Quotes: “As a physician liaison, the tactics and once you get it can be applied to really any specialty in any medical practice and any location at any size.” – Ben Blake “Making actions based on data is crucial but can really lead to long-term success.” – Ben Blake “With LinkedIn and social media and how easy it is to find people. You need to not be afraid to go out there and reach out to them and say hello and then provide value to them.” – Ben Blake   Resources Mentioned: Top Practices HIPAA SRA KnowBe4   To get the free medical IT assessment offer from Ben and Systeem Medical, visit their website https://systeem-medical.com/ or you can call Ben on his mobile 469 573 4810. Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
October 1, 2020
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How Surgeons Should Market Their Specialty to Patients w/ Kim Rodgers of Medtronics Spine #129

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources.  Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode. [00:01 – 12:20] Opening Segment Kim Rodgers talks about her role in Medtronic The biggest issues providers are facing when connecting with patients The role that a practitioner’s website plays How to know if your website is effective The value of Google Analytics Geolocation and Important Conversion Metrics  Kim’s recommendations for better Search Engine Optimization Google yourself – do some research Consistency [12:21 – 17:57] Increase Traffic to Your Business Kim talks about Google My Business Your gateway to being found locally through local search The more you can fill-out and complete, the better you’re going to perform [17:58 – 23:38] Reputation is Everything We talk about the importance of REVIEWS to your business Help patients decide if you’re the one they are looking for Good reviews increase patient confidence and attract more consumers Negative reviews help you grow as a business Leverage software and technology [23:39 – 30:25] Let Your Voice Be Heard Kim talks about how providers can effectively get their voice out to the world Social Media presence Create a website that points back to the institution where they practice Make sure that your field of expertise is showcased [30:26 – 38:59] Closing Segment Kim talks about the resources Medtronic provides to answer their clients’ questions and help them navigate the waters of healthcare evolution Focus on how you’re being represented online Create the foundation of your “house.” Kim answers: How are you staying engaged during COVID with your team?   Tweetable Quotes: “Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers “The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodgers   Resources Mentioned: Google Analytics Google My Business Search Engine Optimization Definition   You can connect with Kim on LinkedIn. Visit their website https://www.medtronic.com/us-en/index.html   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
September 9, 2020
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What Makes Healthcare Marketing Different: The Inside Scoop w/ Matthew Scott #128

Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients. Let’s dive into Matthew’s story of how physicians can better market themselves and bring in the ideal patients. Things you will learn in this episode: [00:01 – 07:21] The Importance of Healthcare Marketing We introduce our guest, Matthew Scott Matthew gives a little bit of back story about himself Business Agency Owner United States Army Veteran We talk about why we created this podcast Matthew talks about the importance of the healthcare marketing industry Patient-centric approach Difference between patients and consumers “The Money Pit” that doctors have to avoid [07:22 – 17:52] What Makes Healthcare Marketing Different Difference between a healthcare marketing agency and a traditional marketing agency How do you deal with physicians that are nervous and hesitant about working with another agency? “I give them our belief, our methodology.” Build a patient experience around trust Matthew digs deeper into the “onboarding process.” Doctors must understand that patients are focused on perspective, process, and protocol. What does a great patient experience look like, sound like, and feel like? [17:53 – 25:39] Branding vs. Marketing What is the difference between branding and marketing? And why is it important to have the difference communicated to physicians? Matthew gives a comparison of branding and marketing Giving physicians a voice [25:40 – 40:52] Working with FEED Things for physicians to consider when working with Matthew Awareness Focus on the message to be communicated Become the specialist of their specialty Matthew shares a recent trend in healthcare marketing Clarifying the meaning of agency and what we can bring to the table [40:53 – 49:55] Pathfinder Movement Shout out to all the pathfinders in the healthcare marketing field People want to work with you because they find value in you. Matthew reflects on the future opportunities for this industry Matthew’s final thoughts for the listeners Connect with Matthew online. See below for the links   Tweetable Quotes: “Hey doctors, we believe that the key to your patient marketing communications is that it’s built on trust and trust is your real currency, and if you believe that trust is your real currency, then why would you not take marketing and branding and clothe your patient experience around trust. And if you form enough trust and what will happen is, is that your brand will go from awareness to building authentic authority and when you reach authentic authority, i.e., your reputation is something that others are sharing on your behalf. You will not only attract ideal patients, but you will ultimately spend less money in traditional marketing.” – Matthew Scott “What does a great patient experience look like, sound like, and feel like? And if the doctors listening to this just took that into consideration and then wrapped it in a patient onboarding system if you will, they are so much further ahead.” – Matthew Scott “If you can start off with a strategic understanding of how to authentically differentiate yourself in the mindset of patients, you will learn to attract more ideal patients.” – Matthew Scott   Resources Mentioned: FEED. The Agency Physician Liaison University Intrepy   You can connect with Matthew on LinkedIn and Facebook. Visit their website to know more about FEED. The Agency   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
August 25, 2020
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How CTCA Became the Leader in Patient Centric Marketing w/ Ken Chaplin, CMO of CTCA #127

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the healthcare industry marketing scene. Ken focuses on a marketing strategy centered around the consumers. Let’s dive into Ken’s story of how CTCA leads the industry in patient-centric marketing.   Things you will learn in this episode: [00:01 – 02:18] Opening Segment We introduce our guest, Ken Chaplin Ken talks about his journey and what led him to Cancer Treatment Center America Over 25 years in marketing-related capacities Worked at The Walt Disney Company for 11 years Started at Burbank and was able to take on a few overseas assignments [02:19 – 14:48] Transition to a Different Side of the Marketing World What makes healthcare marketing different from other industries? Ken talks about how their team works their way through the various departments in their organization while staying engaged with consumers and providers Ken tells us about how they tailor their marketing strategies based on their consumers Shares the core foundation of what CTCA was built on The Mother Standard: Giving the care that you deserve Getting patients involved Ken shares how they at CTCA help patients understand the risks and how they’re keeping them safe amidst this COVID-19 pandemic Partnering with the medical community Online digital resources Communication [14:49 – 21:18] Switching Gears in CTCA’s Marketing Ken talks about the measures they are taking to make their services easier to find and readily available online. Focusing on the “paid search world.” Video marketing Direct communication with consumers Building a data structure Leveraging landing pages Building a trust relationship [21:19 – 29:54] Physician Relations How CTCA is building their physician referral relationships in this COVID-19 situation Working with the local community In a network with the insurance providers Continued communication with patients and physicians How CTCA can be an outlet for communities that need help Patient empowerment Use of the Zoom App and other platforms to stay connected, spread information, and for constant communication Featuring physicians Providing education, resources, etc. [29:55 – 40:31] Telehealth Ken talks about his forecasts on the biggest changes the healthcare industry will face in the upcoming months Adaptation of Telehealth What do you want your legacy to be? For the industry: continuing to reinvent myself and stay an innovative leading influencer in the market To my team: be someone that can help develop my team To the consumers: continue to provide information to reach consumers so that we can help them Connect with Ken and Cancer Treatment Centers of American online! See below for social links.   Tweetable Quotes:  “What we are just trying to say is, ‘Hey, there are options, and you can, to your point, take your treatment, take your journey, and control it yourself.’ Be empowered to make those decisions. You have a partner, and you have a partner who’s going to deliver you with a power of a plan to get you the treatment you need certainly.” – Ken Chaplin   Resources Mentioned Cancer Treatment Centers of America Zoom App LinkedIn Biweekly Webcasts via Facebook Live with Dr. Pat Basu Telehealth   You can connect with Ken on LinkedIn or Twitter. Click here to visit Cancer Treatment Centers of America’s website to learn more about cancer treatments, research, and resources. Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcast, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
August 10, 2020
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Common Digital Advertising Mistakes Healthcare Practices Make w/ Nick LaIuppa #126

Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profit.  Let’s dive into Nick’s story of how to avoid common digital advertising mistakes to get the results you are looking for.   Things you will learn in this episode: [00:01 - 14:15] Advertising Too Soon  We introduce our guest, Nick LaIuppa. Nick talks about common digital advertising mistakes.  Nick talks about the fear of advertising too soon and how to avoid it.  Create patient personas Not properly visualizing and laying out your funnel Not training staff on process No specificity - trying a shotgun blast approach Not building out specific landing pages for each type of ad  [14:16 - 19:47] The Lack of Transparency  Nick talks about the importance of transparency when it comes to understanding your AdWords marketing.  Most marketing agencies lack transparency and refuse to grant their clients access to their own assets and data  [19:46 - 27:23] Not Properly Tracking Your Program and Reporting  What metrics do you need to focus on? We talk about another common mistake; not properly tracking your program and reporting  Nick mentions his top 4 metrics to keep track of: conversions conversion rate click-through rate cost How often should you look at them? What do you use to track? [27:24 - 37:26] Leads Dying ON the Vine Nick talks about what it means to let “leads die on the vine.”   Not putting them in a nurture sequence   The most expensive and cheap advertising  Email nurture sequencing.  What retargeting means  [37:27 - 47:24] Picking the Wrong Platform and Bailing Too Soon Nick gives us the key points in choosing the right platform to advertise on.  Understanding who your customer is  Nick sheds some light on bailing too soon when you’re investing in ads.  How much time does it actually take to get results?   Tweetable Quotes:  “The way that I always go about recommending the ad platform is first understanding who their customer is.” - Nick LaIuppa  “If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that's a red flag.” - Nick LaIuppa   Resources mentioned in the episode: Conversion Rate Definition  Retargeting Definition Menopause Definition Intrepy Healthcare Marketing Physician Liaison University   You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/ Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
July 9, 2020
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How to Use LinkedIn to Increase B2B Sales w/ Steven Perchikov #125

In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov.  Steve is a master of B2B pipeline development and social selling. We are talking about how healthcare organizations can develop valuable B2B sales strategies by leveraging LinkedIn. Let’s jump into Steven’s interview where we focus on helping the healthcare community learn how to use LinkedIn as an effective tool for marketing. Things you will learn in this episode: [00:01 - 04:28] Opening Segment We introduce the guest, Steven Perchikov to the show Steven talks about his career background and how he got into the entrepreneurial world  He has a sales consultancy in a LinkedIn agency called Art Of Sales Academy. See below for the link. He helps b2b businesses generate more opportunities and sales Steven shares some of the outreach strategies to develop an outbound system.   [04:29 - 14:42] Positioning Yourself on LinkedIn For Success What about LinkedIn makes it so different when it comes to social media marketing? Steven explains the main differentiator of LinkedIn compared to other platforms is that it is a place where businesses hang out exclusively, and it’s the highest value social networking platform that anyone can leverage.  How do you structure a really good hook when selling or using direct outreach and messaging on LinkedIn? Steven shares with us the different personality types and different strategies in building community and increasing engagement with clients.  What are some of your advice for people getting started on LinkedIn?  Listen to Steven’s valuable advice for people like you who want to optimize their professional business profile on LinkedIn.   Start building your list.  The fastest track to getting appointments on your calendar    [14:43 - 20:58] How LinkedIn and Email Outreach Go Hand in Hand  What makes LinkedIn so unique compared to other social media platforms as far as connecting and direct cold outreach?  Steven addresses how valuable LinkedIn is when it comes to building customers' trust to get their emails.   [20: 29 - 30:33- ] Building a Pipeline and Leveraging the Power of LinkedIn If you're going after 50 to 100 connections a day? Is it worth it?  Steven provides a proven test for why connections they send without a message perform better than the ones with.  The importance of LinkedIn is social selling Steven shares insight as to how the healthcare world is utilizing LinkedIn more as their marketing strategy especially during this time of COVID.    [30:34 - 35:39] LinkedIn Sales Course  Steven and Kelly talk about the LinkedIn Sales Course and preview what they are working on that will be coming out.  What is your advice for anyone deciding to start their LinkedIn journey? Steven gives the greatest advice to startups like you that you don't want to miss!   Tweetable Quotes:  “The difference between cold email to someone versus an opt-in, where you're actually nurturing someone to some date to get emails. That's a huge difference” - Steven Perchikov  “Breaking patterns of what people are used to. And being relevant are two great ways to improve connection rates” -Steven Perchikov    Resources mentioned in the episode: Steven Perchikov Art Of Sales Academy  Jeff Wiener founder of LinkedIn Intrepy Healthcare Marketing Physician Liaison University   You can connect with Steven on Linkedin, and Facebook or visit his website https://www.artofsalesacademy.com/   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via: Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
June 23, 2020
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Growing Your Personal Physician Brand w/ Kevin Pho MD #124

In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website KevinMD.com. Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and create an engaged audience. 
June 11, 2020
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Why Doctors Should Start a Podcast (and How To) w/ Dr. Ernesto #122

In today's episode, we are joined by Dr. Ernesto to talk about Why Doctors should leverage the medium of podcasting, how to get started and why physician entrepreneurship is the answer to the current healthcare crisis.
May 22, 2020
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Being Real on LinkedIn w/ Shay Rowbottom #121

In today's episode, we are joined by LinkedIn marketing and growth expert Shay Rowbottom. Kelley and Shay unpack the secrets to growing a successful LinkedIn profile, increase visibility, content creation strategies and why it's so important to get personal in business. Enjoy!
May 12, 2020
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Reviews, Telehealth and Patient Marketing w/ Ted Chan of CareDash #120

In today's episode, we are joined by the CareDash CEO, Ted Chan. CareDash has become one of the leading provider directories for helping patients connect with local, quality providers. We are discussing the role of reviews on the patient decision making process, what makes up a good provider listing profile, and more marketing advice for doctors.
May 5, 2020
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Digital Healthcare Marketing Strategies w/ Neil Patel #119

In today's episode, Neil Patel joins us to discuss digital healthcare marketing strategies. Tips for boosting conversion rates for ad campaigns during COVID, how practices can leverage telehealth to reach new patients, how to become a thought leader and more. Enjoy!
April 29, 2020
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The Physician Liaison Balancing Act w/ Kelly Montgomery #118

In today's episode, How do you manage your physician liaison fieldwork, building referral relationships and collecting the data and insights for your program? Kelley Knott is joined by Kelly Montgomery, a physician liaison, for Providence Hospital part of Ascension Healthcare.
April 10, 2020
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Pulling the curtain back on healthcare with special guest Dr. Josh Luke #117

In today's episode, Kelley and her co-host Justin Knott have a special guest Dr. Josh Luke and they discuss creating affordable healthcare and becoming a thought-leader in the space, and why healthcare is where it is at today. 
March 5, 2020
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Practice Growth Strategies with special guest Dr. Tarek Hassanein #116

In today’s episode, we are joined by Dr. Tarek Hassanein a board-certified physician in Gastroenterology & Transplant Hepatology. He has developed a program that is exploding and has opened 7 centers and is changing the way patients are treated. How has he stayed innovative? What role are his physician liaisons playing in his growth? And how he is giving back. Enjoy!
February 25, 2020
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Future of Local SEO with Special Guest John Wall #115

In today's episode, Justin Knott is joined by special guest the host from Marketing Over Coffee, John Wall. We are discussing the future of local search and SEO. Why should you invest in your own content? Do we need to worry about voice search as a medical organization? What are our favorite SEO tools? HARO and how to leverage. Enjoy!
February 20, 2020
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LinkedIn Marketing for Doctors #114

In today's episode, we are discussing the unique advantages and best practices of LinkedIn marketing for doctors. From the benefits of LinkedIn marketing for physicians, how to manage your LinkedIn as a healthcare professional, how to network with other physicians on LinkedIn, and ways to grow your profile as a thought leader. 
February 18, 2020
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Invest In Yourself #113

In today’s episode, Kelley Knott is going to discuss the importance of investing in yourself as a Physician Liaison to not only grow your career but get paid the big bucks! If you want to grow in a fulfilling career as a Physician Liaison and avoid burnout, this is the episode for YOU!
February 13, 2020
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How to Track Marketing Campaigns #112

In today’s episode, we are talking all about tracking our marketing campaigns: how to track your medical marketing campaigns, what are the best tools, and how do you get a leg up on your competition? How are we tracking SEO success? What tools are most important. Enjoy!
February 11, 2020
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Top Local SEO Strategies #111

In today’s episode, we are going to be talking all about top local SEO strategies to improve your search rankings. How can you improve Google My Business rankings? What backlinks matter the most? How do you track program progress? Do Google reviews help SEO?
February 6, 2020
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What is a Physician Liaison? #110

In today's episode, Kelley answers the main questions she gets asked about most when it comes to her profession as a physician liaison. What is a physician liaison? What do they do? How can they benefit a practice or hospital and help scale medical practices?
February 4, 2020
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Studying the Athlete with Dr. John Cory #109

Today special guest Dr. John Cory, Foot & ankle specialist and owner of the Arizona Institute of Motion, joins to discuss physicians and marketing, what you need to be successful in your medical practice in the new digital era and how to connect with your local community to drive visibility.
January 11, 2020
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Why You Need A Blog #108

In today's episode we are explaining exactly why you need a blog and give you details on everything you need to know about content marketing for your healthcare business. What value does a blog bring? Does it have to be written content? What are the best on-page SEO structures to get the most out of each blog post? Enjoy! 
December 13, 2019
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Getting Past the Gatekeeper #107

In today’s episode, we are going to discuss how to get past the gatekeeper as a physician liaison, business development strategies, building strong referral relationships, and increasing those referrals. Enjoy!
December 10, 2019
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Mastering Social Media for Medical Practices with Guest Dr. Jonathan Kaplan #106

Today special guest Dr. Jonathan Kaplan, Plastic Surgeon from San Fransisco Bay, joins Kelley to discuss Social Media marketing and growth strategies when it comes to medical practices. From Social Media strategies, to who should handle your Social Media Marketing. Listen on to find the tips from the Social Media Healthcare Marketing Pros!
December 5, 2019
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Debt, Burnout & Practice Management: Insights from a Military Surgeon #105

In today's healthcare marketing podcast episode, we're joined by a very special guest Dr. Brent Lacey. Kelley and Dr. Lacy talk about a wide range of topics from how physicians get out of medical school, the life of a military surgeon, is physician burnout a real concern? and much more.
November 21, 2019
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It's All About Leadership Part 1 with Dr. Jimmy Knott #104

Today special guest Dr. Jimmy Knott, joins Kelley to discuss all things leadership. What qualities make people want to follow or be influenced by a leader? What can you do to grow and develop your leadership skills, and how can you put those leadership skills to the test in your professional and personal life!
November 6, 2019
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New Physician Liaison Growth Guide with Guest Holly Ulanday – #103

Today special guest Holly Ulanday, Physician Liaison with KSF Orthopedic Center in Houston, Texas joins Kelley to discuss the New Physician Liaison Growth Guide, where they talk about everything a new Physician Liaison would want to know: from marketing advice, tricks of the trade, how to get past the dreaded gatekeeper, and more stories from lessons learned along the way.  
November 3, 2019
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How Northwell Health's Liaisons Are Reaching New Patients w/ Guest Naddira Savard – #102

In today's episode, special guest Naddira Savard, Senior Physician Liaison w/ Northwell Health joins Kelley to talk about how she and her team are building referral networks to improve care and reach new patients.
October 12, 2019
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What Role Do Reviews Play in SEO – #101

In today's episode, we discuss the role reviews play on local SEO and why practices and hospitals need to have an active review generation strategy. Reputation management and review growth are critical components of an effective local search strategy. Enjoy!
September 30, 2019
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About Patient Convert Podcast

Healthcare Marketing experts and agency owners Kelley Knott & Justin Knott bring you the Patient Convert Podcast. We talk about everything healthcare marketing including strategies, tactics and tips to grow your healthcare organization and have fun doing it!

Discover new ways to boost your marketing covering topics including social media marketing, SEO, physician liaison training, content marketing, lead generation and more. This podcast is created for the go-getters and healthcare organizations just like you!

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A Diverse Skill Set Peter McCanna is chief executive officer (CEO) at Baylor Scott & White Health, the largest not- for-profit health system in Texas. Through 51 hospitals and more than 1,200 access points, including flagship academic medical centers in Dallas, Fort Worth and Temple, the system offers the full continuum of care, from primary to award-winning specialty care, as well as an array of virtual and in-home services.