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Patient Convert Podcast

Patient Convert Podcast delivers healthcare marketing insights and the latest digital strategies to help providers and health systems reach new patients.

All Episodes

Why Doctors Should Start a Podcast (and How Tos) w/ Dr. Ernesto #122

In today's episode, we are joined by Dr. Ernesto to talk about Why Doctors should leverage the medium of podcasting, how to get started and why physician entrepreneurship is the answer to the current healthcare crisis.
May 22, 2020
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Why Doctors Should Start a Podcast (and How To) w/ Dr. Ernesto #122

In today's episode, we are joined by Dr. Ernesto to talk about Why Doctors should leverage the medium of podcasting, how to get started and why physician entrepreneurship is the answer to the current healthcare crisis.
May 22, 2020
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Being Real on LinkedIn w/ Shay Rowbottom #121

In today's episode, we are joined by LinkedIn marketing and growth expert Shay Rowbottom. Kelley and Shay unpack the secrets to growing a successful LinkedIn profile, increase visibility, content creation strategies and why it's so important to get personal in business. Enjoy!
May 12, 2020
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Being Real on LinkedIn w/ Shay Rowbottom #121

In today's episode, we are joined by LinkedIn marketing and growth expert Shay Rowbottom. Kelley and Shay unpack the secrets to growing a successful LinkedIn profile, increase visibility, content creation strategies and why it's so important to get personal in business. Enjoy!
May 12, 2020
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Reviews, Telehealth and Patient Marketing w/ Ted Chan of CareDash #120

In today's episode, we are joined by the CareDash CEO, Ted Chan. CareDash has become one of the leading provider directories for helping patients connect with local, quality providers. We are discussing the role of reviews on the patient decision making process, what makes up a good provider listing profile, and more marketing advice for doctors.
May 5, 2020
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Digital Healthcare Marketing Strategies w/ Neil Patel #119

In today's episode, Neil Patel joins us to discuss digital healthcare marketing strategies. Tips for boosting conversion rates for ad campaigns during COVID, how practices can leverage telehealth to reach new patients, how to become a thought leader and more. Enjoy!
April 29, 2020
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The Physician Liaison Balancing Act w/ Kelly Montgomery #118

In today's episode, How do you manage your physician liaison fieldwork, building referral relationships and collecting the data and insights for your program? Kelley Knott is joined by Kelly Montgomery, a physician liaison, for Providence Hospital part of Ascension Healthcare.
April 10, 2020
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Pulling the curtain back on healthcare with special guest Dr. Josh Luke #117

In today's episode, Kelley and her co-host Justin Knott have a special guest Dr. Josh Luke and they discuss creating affordable healthcare and becoming a thought-leader in the space. 
March 5, 2020
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Practice Growth Strategies with special guest Dr. Tarek Hassanein #116

In today’s episode, we are joined by Dr. Tarek Hassanein a board-certified physician in Gastroenterology & Transplant Hepatology. He has developed a program that is exploding and has opened 7 centers and is changing the way patients are treated. How has he stayed innovative? What role are his physician liaisons playing in his growth? And how he is giving back. Enjoy!
February 25, 2020
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Future of Local SEO with Special Guest John Wall #115

In today's episode, Justin Knott is joined by special guest the host from Marketing Over Coffee, John Wall. We are discussing the future of local search and SEO. Why should you invest in your own content? Do we need to worry about voice search as a medical organization? What are our favorite SEO tools? HARO and how to leverage. Enjoy!
February 20, 2020
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Future of Local SEO with Special Guest John Wall #115

In today's episode, Justin Knott is joined by special guest the host from Marketing Over Coffee, John Wall. We are discussing the future of local search and SEO. Why should you invest in your own content? Do we need to worry about voice search as a medical organization? What are our favorite SEO tools? HARO and how to leverage. Enjoy!
February 20, 2020
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LinkedIn Marketing for Doctors #114

In today's episode, we are discussing the unique advantages and best practices of LinkedIn marketing for doctors. From the benefits of LinkedIn marketing for physicians, how to manage your LinkedIn as a healthcare professional, how to network with other physicians on LinkedIn, and ways to grow your profile as a thought leader. 
February 18, 2020
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Invest In Yourself #113

In today’s episode, Kelley Knott is going to discuss the importance of investing in yourself as a Physician Liaison to not only grow your career but get paid the big bucks! If you want to grow in a fulfilling career as a Physician Liaison and avoid burnout, this is the episode for YOU!
February 13, 2020
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How to Track Marketing Campaigns #112

In today’s episode, we are talking all about tracking our marketing campaigns: how to track your marketing campaigns, what are the best tools, and how do you get a leg up on your competition? How are we tracking SEO success? What tools are most important. Enjoy!
February 11, 2020
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Top Local SEO Strategies #111

In today’s episode, we are going to be talking all about top local SEO strategies to improve your search rankings. How can you improve Google My Business rankings? What backlinks matter the most? How do you track program progress? Do Google reviews help SEO?
February 6, 2020
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What is a Physician Liaison? #110

In today's episode, Kelley answers the main questions she gets asked about most when it comes to her profession as a physician liaison. What is a physician liaison? What do they do? How can they benefit a practice or hospital and help scale medical practices?
February 4, 2020
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Studying the Athlete with Dr. John Cory #109

Today special guest Dr. John Cory, Foot & ankle specialist and owner of the Arizona Institute of Motion, joins to discuss physicians and marketing, what you need to be successful in your medical practice in the new digital era and how to connect with your local community to drive visibility.
January 11, 2020
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Why You Need A Blog #108

In today's episode we are explaining exactly why you need a blog and give you details on everything you need to know about content marketing for your healthcare business. What value does a blog bring? Does it have to be written content? What are the best on-page SEO structures to get the most out of each blog post? Enjoy! 
December 13, 2019
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Getting Past the Gatekeeper #107

In today’s episode, we are going to discuss how to get past the gatekeeper as a physician liaison, business development strategies, building strong referral relationships, and increasing those referrals. Enjoy!
December 10, 2019
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Mastering Social Media for Medical Practices with Guest Dr. Jonathan Kaplan #106

Today special guest Dr. Jonathan Kaplan, Plastic Surgeon from San Fransisco Bay, joins Kelley to discuss Social Media marketing and growth strategies when it comes to medical practices. From Social Media strategies, to who should handle your Social Media Marketing. Listen on to find the tips from the Social Media Healthcare Marketing Pros!
December 5, 2019
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Debt, Burnout & Practice Management: Insights from a Military Surgeon #105

In today's healthcare marketing podcast episode, we're joined by a very special guest Dr. Brent Lacey. Kelley and Dr. Lacy talk about a wide range of topics from how physicians get out of medical school, the life of a military surgeon, is physician burnout a real concern? and much more.
November 21, 2019
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Debt, Burnout & Practice Management: Insights from a Military Surgeon #105

In today's healthcare marketing podcast episode, we're joined by a very special guest Dr. Brent Lacey. Kelley and Dr. Lacy talk about a wide range of topics from how physicians get out of medical school, the life of a military surgeon, is physician burnout a real concern? and much more.
November 21, 2019
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It’s All About Leadership Part 1 with Dr. Jimmy Knott #104

Today special guest Dr. Jimmy Knott, joins Kelley to discuss all things leadership. What qualities make people want to follow or be influenced by a leader? What can you do to grow and develop your leadership skills, and how can you put those leadership skills to the test in your professional and personal life!
November 6, 2019
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New Physician Liaison Growth Guide with Guest Holly Ulanday – #103

Today special guest Holly Ulanday, Physician Liaison with KSF Orthopedic Center in Houston, Texas joins Kelley to discuss the New Physician Liaison Growth Guide, where they talk about everything a new Physician Liaison would want to know: from marketing advice, tricks of the trade, how to get past the dreaded gatekeeper, and more stories from lessons learned along the way.
November 3, 2019
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How Northwell Health’s Liaisons Are Reaching New Patients w/ Guest Naddira Savard – #102

In today's episode, special guest Naddira Savard, Senior Physician Liaison w/ Northwell Health joins Kelley to talk about how she and her team are building referral networks to improve care and reach new patients.
October 12, 2019
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What Role Do Reviews Play in SEO – #101

In today's episode, we discuss the role reviews play on local SEO and why practices and hospitals need to have an active review generation strategy. Reputation management and review growth are critical components of an effective local search strategy. Enjoy!
September 30, 2019
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About Patient Convert Podcast

Healthcare Marketing experts and agency owners Kelley Knott & Justin Knott bring you the Patient Convert Podcast. We talk about everything healthcare marketing including strategies, tactics and tips to grow your healthcare organization and have fun doing it!

Discover new ways to boost your marketing covering topics including social media marketing, SEO, physician liaison training, content marketing, lead generation and more. This podcast is created for the go-getters and healthcare organizations just like you!

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