How to convert medical knowledge into digital assets that work for you
“Instead of trading up for a faster horse by drawing in the exam room, it felt like I’d just built a motor car.
I created a new workflow around my digital assets. When patients checked in for a clinic visit, I scanned the chart for their visit diagnosis and fired off a content link with the relevant videos. My MA roomed the patient and they watched content while I completed other tasks. When I enter the room, their questions are more targeted, insightful and our visits are faster and more satisfying.
Doctors are unique in that our knowledge and experience are incredibly valuable, but distributed scarcely via single episode live events. When we convert our knowledge into digital assets that can be consumed at scale, we earn time, efficiency and carve space to do only the things we can do.”
He shares his story and discusses his KevinMD article, “How to convert medical knowledge into digital assets that work for you.”
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