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Common Mistakes In Digital Advertising Practices w/ Nick LaIuppa

Patient Convert Podcast

Common Mistakes In Digital Advertising Practices w/ Nick LaIuppa

Today we had the pleasure of speaking with the public speaker, founder of Nick LaLIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on…
July 9, 2020

Common Mistakes In Digital Advertising Practices w/ Nick LaIuppa

Today we had the pleasure of speaking with the public speaker, founder of Nick LaLIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profit and sales 

Let’s dive into Nick’s story of how to avoid the common digital advertising mistakes practices to get the result you are looking for.

 

Things you will learn in this episode:

[00:01 – 14:15] Advertising Too Soon 

  • We introduce the guest, Nick LaIuppa to the show
  • Nick talks about the common digital advertising mistakes practices 
  • Nick talks about the fear of advertising too soon and how to avoid to it. 
    • Create patient personas
    • Not properly visualizing and layout out your funnel
    • Not training staff on the process
    • No specificity – trying a shotgun blast approach
    • Not building out specific landing pages for each type of ad 

[14:16 – 19:47] The Lack of Transparency 

  • Nick talks about the importance of transparency when it comes to understanding your AdWords marketing 
    •  Not having access to your property from a transparency standpoint 

[19:46 – 27:23] Not Properly Tracking Your Program and Reporting 

  • What metrics do you need to focus on?
  • We talk about another common mistake is not properly tracking your program and reporting 
    • What metrics do you need to focus on?
    • How often should you look at them?
    • What do you use to track?

[27:24 – 37:26] Leads Dying ON the Vine

  • Nick talks about the what is “leads dying on the vine” means
    •  Not putting them in nurture sequencing 
    • The most expensive and cheapest advertising 
  • Email nurture sequencing 
    • What retargeting means 

[37:27 – 47:24] Picking the Wrong Platform and Bailing Too Soon

  • Nick gives us the key points in choosing the right platform to advertise on 
    • Understanding who your customer is 
  • Nick shed some light on bailing too soon when you’re investing in ads 
    • How much time does it actually take to get the results?

 

Tweetable Quotes: 

 

“The way that I always go about recommending the ad platform, is first understanding who their customer is” -Nick LaIuppa 

 

“If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that’s a red flag” -Nick LaIuppa

Resources mentioned in the episode:

 

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/ 

 

Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  

 

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Kelley Knott

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Robin Cogan is a relentless school nurse As the author of The Relentless School Nurse blog, Robin shares her stories and insights, and provides a platform for a global community of school nurses.