MM: Demand Generation Through Marketing with David McKie, VP of Life Sciences Marketing of Medidata Solutions at Dassault Systèmes
Messaging can’t be one-size-fits-all. Find what you want to communicate to your clients.
In this episode of Marketing Mondays, Andreea Borcea interviews David McKie, VP of Life Sciences Marketing of Medidata Solutions at Dassault Systèmes. He speaks of how the acquisition process of Medidata and the aftermath of the COVID-19 pandemic paved the way for how he and his team would approach demand marketing. David explains the strategy that Medidata has taken with customers, talking to them about their challenges and engaging with them before offering them solutions or technology. He talks about virtual versus in-person tools and the importance of customized messaging to have the desired dynamic and pull with the target customers. Finally, he discusses innovation in clinical trials and how he has witnessed large and small companies embrace it differently.
Tune in to this episode to learn how David leads demand marketing at Medidata!
Click this link to the show notes, transcript, and resources: outcomesrocket.health