Newsletter
E72:  Spreadsheets Don’t Build Empathy – Steve Koch of Cast & Hue

A Sherpa’s Guide to Innovation

E72: Spreadsheets Don’t Build Empathy – Steve Koch of Cast & Hue

July 1, 2020

E72: Spreadsheets Don’t Build Empathy – Steve Koch of Cast & Hue

Ben and Jay welcome Steve Koch, co-founder and Senior Vice President at customer experience consultancy Cast & Hue.  Steve talks about his career transition from marketing and advertising to human-centered design, and the critical connection of customer experience to brand.  He discusses how to overcome barriers to employing human-centered design to enhance the healthcare experience and how Jobs To Be Done enhances design work at Cast & Hue.  In addition, Steve offers helpful advice for conducting virtual design work, and a preview of upcoming Cast & Hue research on telemedicine customer experience during COVID-19.

Cast & Hue Research Report – Rebuilding Patient Volume in a Time of Fear & Uncertainty

Mckinsey & Company – The Business Value of Design

On Twitter:
Steve Koch
Cast & Hue
Ben Tingey
Jay Gerhart
A Sherpa's Guide to Innovation

– A Sherpa's Guide to Innovation is a proud member of the Health Podcast Network @HealthPodNet – 

Support the show (https://healthpodcastnetwork.com/)

You may also like

Subscribe to #HPN and never miss new Episodes!

Join Our Newsletter

Proudly supported by:

cover
Treatment for Alzheimer’s Disease: Diet, Exercise and Lifestyle Changes Hear from people living with Alzheimer's about lifestyle changes they’ve adopted to continue leading active, social lives.